Digital Filipino E Commerce Summit
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Digital Filipino E Commerce Summit



Sharing about the learning from Digital Filipino e-Commerce Summit 2009 about the Philippines e-Commerce market

Sharing about the learning from Digital Filipino e-Commerce Summit 2009 about the Philippines e-Commerce market



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    Digital Filipino E Commerce Summit Digital Filipino E Commerce Summit Presentation Transcript

    • Social System People
    • Philippines Sponsor for Digital Filipino Web Awards 2009
    • Why e-Commerce
      • Go GLOBAL with minimum efforts & investments
      • Expanding new local market
      • 24 / 7 business
      • Access young generation market
      • Will you caught in ‘Surprise Free Future’?!
    • If it is so important, why are there only a few businesses offering their products online? What we learned from Digital Filipino E-Commerce Summit
    • Logistic/Delivery Challenges
    • Delivery & Logistic Challenges
      • Searching of reliable logistic partner
      • Integration of logistic calculator into your Shopping Cart
      • Issues raise from damage of goods during shipment
      • Proof of delivery
    • e-Payment Challenges
    • E-Payment Challenges
      • 30 days holding period for Online Credit Card transaction by Philippines banks
      • High credit card charges
      • Currency conversion charges for oversea transaction
      • High integration fees for local payment gateway
    • Initial Investment
    • Initial Investment
      • E-Commerce development – in-house or outsource?
      • Human resources
      • Digital marketing investment
      • Security
      • Integration with payment gateway and logistic
    • Trusted Brand Name
    • Trusted Brand
      • How long it take to build a brand?
      • Investment in branding strategies
      • Time & money to build a loyalty customer group
    • Expertise / Resources
    • Resources & Expertise
      • Get support from different group of expert in different industry
      • Expertise in Digital Marketing industry
      • Full Time/ Part Time?
    • Some Facts & Figure
      • 24million Internet users in Philippines, expect to increase to 40million by Y2012
      • More than 70% Internet users below 30 years
      • Estimated Php4billion market in Y2009 for e-Commerce
      • Only 4% Internet users purchase online
      • US$14bil remitted back to PH in Year 2008
    • Some Interesting Predictions…
      • If 40mil internet users by Y2012, and 80% below 30 years old, it will be 32mil internet users below 30 in Y2012
      • 32mil = 1/3 of Philippines population
      • 1% YoY increment of online purchase, Y2012 have 7% internet users purchase online
      • 2.8mil Internet users purchase online in Y2012, where 2.24mil is below 30
    • Questions out of the box
      • How to increase the 7% to 30%, if 80% of internet users going to be 30 Years old
      • Can you business neglect this Gen-Y consumers representing 1/3 of Ph population?
      • What is your business and marketing strategies for this Gen-Y group, where they spend more time online then ever?
    • Even more….
      • Glocalization strategies will penetrate more Internet market then ever, crashing every boundaries
      • How local SME/SMIs, Micro entrepreneurs to compete with global players in targeted ads marketspace?
      • How to leverage glocalization to be proactive penetration rather than defensive inbound selling?
    • PH e-Commerce
      • Is going to be excited and interesting market
      • 40mil users in Y2012, with 32mil is under 30
      • US$2bil online transaction by Y2012, possible?
      • How social e-Commerce will evolve and convergence e-Commerce take place?
      • How to use glocalization to proactive?
    • Contact us today
      • www.SMilDS.COM/PH
      • or
      • Visit us as Facebook – SMILDS Philippines