Digital Filipino E Commerce Summit
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Digital Filipino E Commerce Summit



Sharing about the learning from Digital Filipino e-Commerce Summit 2009 about the Philippines e-Commerce market

Sharing about the learning from Digital Filipino e-Commerce Summit 2009 about the Philippines e-Commerce market



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Digital Filipino E Commerce Summit Digital Filipino E Commerce Summit Presentation Transcript

  • Social System People
  • Philippines Sponsor for Digital Filipino Web Awards 2009
  • Why e-Commerce
    • Go GLOBAL with minimum efforts & investments
    • Expanding new local market
    • 24 / 7 business
    • Access young generation market
    • Will you caught in ‘Surprise Free Future’?!
  • If it is so important, why are there only a few businesses offering their products online? What we learned from Digital Filipino E-Commerce Summit
  • Logistic/Delivery Challenges
  • Delivery & Logistic Challenges
    • Searching of reliable logistic partner
    • Integration of logistic calculator into your Shopping Cart
    • Issues raise from damage of goods during shipment
    • Proof of delivery
  • e-Payment Challenges
  • E-Payment Challenges
    • 30 days holding period for Online Credit Card transaction by Philippines banks
    • High credit card charges
    • Currency conversion charges for oversea transaction
    • High integration fees for local payment gateway
  • Initial Investment
  • Initial Investment
    • E-Commerce development – in-house or outsource?
    • Human resources
    • Digital marketing investment
    • Security
    • Integration with payment gateway and logistic
  • Trusted Brand Name
  • Trusted Brand
    • How long it take to build a brand?
    • Investment in branding strategies
    • Time & money to build a loyalty customer group
  • Expertise / Resources
  • Resources & Expertise
    • Get support from different group of expert in different industry
    • Expertise in Digital Marketing industry
    • Full Time/ Part Time?
  • Some Facts & Figure
    • 24million Internet users in Philippines, expect to increase to 40million by Y2012
    • More than 70% Internet users below 30 years
    • Estimated Php4billion market in Y2009 for e-Commerce
    • Only 4% Internet users purchase online
    • US$14bil remitted back to PH in Year 2008
  • Some Interesting Predictions…
    • If 40mil internet users by Y2012, and 80% below 30 years old, it will be 32mil internet users below 30 in Y2012
    • 32mil = 1/3 of Philippines population
    • 1% YoY increment of online purchase, Y2012 have 7% internet users purchase online
    • 2.8mil Internet users purchase online in Y2012, where 2.24mil is below 30
  • Questions out of the box
    • How to increase the 7% to 30%, if 80% of internet users going to be 30 Years old
    • Can you business neglect this Gen-Y consumers representing 1/3 of Ph population?
    • What is your business and marketing strategies for this Gen-Y group, where they spend more time online then ever?
  • Even more….
    • Glocalization strategies will penetrate more Internet market then ever, crashing every boundaries
    • How local SME/SMIs, Micro entrepreneurs to compete with global players in targeted ads marketspace?
    • How to leverage glocalization to be proactive penetration rather than defensive inbound selling?
  • PH e-Commerce
    • Is going to be excited and interesting market
    • 40mil users in Y2012, with 32mil is under 30
    • US$2bil online transaction by Y2012, possible?
    • How social e-Commerce will evolve and convergence e-Commerce take place?
    • How to use glocalization to proactive?
  • Contact us today
    • www.SMilDS.COM/PH
    • or
    • Visit us as Facebook – SMILDS Philippines