Digital Filipino E Commerce Summit

Social System People

Platform2u.com Philippines Sponsor for Digital Filipino Web Awards 2009

Why e-Commerce
Go GLOBAL with minimum efforts & investments
Expanding new local market
24 / 7 business
Access young generation market
Will you caught in ‘Surprise Free Future’?!

If it is so important, why are there only a few businesses offering their products online? What we learned from Digital Filipino E-Commerce Summit

Logistic/Delivery Challenges

Delivery & Logistic Challenges
Searching of reliable logistic partner
Integration of logistic calculator into your Shopping Cart
Issues raise from damage of goods during shipment
Proof of delivery

e-Payment Challenges

E-Payment Challenges
30 days holding period for Online Credit Card transaction by Philippines banks
High credit card charges
Currency conversion charges for oversea transaction
High integration fees for local payment gateway

Initial Investment

Initial Investment
E-Commerce development – in-house or outsource?
Human resources
Digital marketing investment
Security
Integration with payment gateway and logistic

Trusted Brand Name

Trusted Brand
How long it take to build a brand?
Investment in branding strategies
Time & money to build a loyalty customer group

Expertise / Resources

Resources & Expertise
Get support from different group of expert in different industry
Expertise in Digital Marketing industry
Full Time/ Part Time?

Some Facts & Figure
24million Internet users in Philippines, expect to increase to 40million by Y2012
More than 70% Internet users below 30 years
Estimated Php4billion market in Y2009 for e-Commerce
Only 4% Internet users purchase online
US$14bil remitted back to PH in Year 2008

Some Interesting Predictions…
If 40mil internet users by Y2012, and 80% below 30 years old, it will be 32mil internet users below 30 in Y2012
32mil = 1/3 of Philippines population
1% YoY increment of online purchase, Y2012 have 7% internet users purchase online
2.8mil Internet users purchase online in Y2012, where 2.24mil is below 30

Questions out of the box
How to increase the 7% to 30%, if 80% of internet users going to be 30 Years old
Can you business neglect this Gen-Y consumers representing 1/3 of Ph population?
What is your business and marketing strategies for this Gen-Y group, where they spend more time online then ever?

Even more….
Glocalization strategies will penetrate more Internet market then ever, crashing every boundaries
How local SME/SMIs, Micro entrepreneurs to compete with global players in targeted ads marketspace?
How to leverage glocalization to be proactive penetration rather than defensive inbound selling?

PH e-Commerce
Is going to be excited and interesting market
40mil users in Y2012, with 32mil is under 30
US$2bil online transaction by Y2012, possible?
How social e-Commerce will evolve and convergence e-Commerce take place?
How to use glocalization to proactive?

Contact us today
www.SMilDS.COM/PH
or
Visit us as Facebook – SMILDS Philippines
http://www.facebook.com/#/SMilDSPh

Digital Filipino E Commerce Summit

by Eddie Lee on Nov 15, 2009

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Digital Filipino E Commerce Summit — Presentation Transcript

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