Case Analysis Zlio 2008

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    Case Analysis Zlio 2008 - Presentation Transcript

    1.  
      • Zlio.com corporate summary
      • Zlio.com business model
      • Zlio.com success secret
      • Zlio.com challenges
      • Zlio.com future
      • Conclusion
      • Comparison with Easy Pha-max
        • Business model
        • Operation model
        • Things to learn from Easy Pha-max
      • France-based startup in Y2006
      • Founded by Jeremie Berrebi, who sold off his previous startup Net2One to form a this new company
      • Backed by VC – Mangrove Capital Partners with $4mil
      • Marked as ‘Social e-Commerce provider’ that enable user to be own boss and start to sell product online in less than 5 minutes
    2.  
    3.  
      • Established in France, UK, US, and Germany
      • More than 300,000 virtual stores signed up
      • More than 250 affiliate merchants and 3 millions products offered
      • Newly launched Zlio Suppliers, target to further extend its C2C marketplace
    4.  
    5.  
    6. Merchants join Zlio.com Zlio provide products details in its website for Virtual stores to select to sell online Virtual Store select all products they want to sell in its store Store owner further promote the products in its website, blogs, social networks by creating all types of affiliates program Consumer view the product Z M M M M M P P P P P S S S A A A C
      • Google adsense in members virtual store fronts
      • Click through rate revenue
      • Sales closure through affiliates programs that earn revenue
      • Free!
      • Long-tail
      • Educate, assist virtual stores to success
      • Simplify user friendly platform
      • Win-win by profit sharing
      • Ease to use & User friendly
      • Fast customer response
      • Millions of products to choose for
      • Search engine tools to help virtual stores
      • Portable to use new domain
      • It's fast to put together
      • Easy to manage contents
      • It's free
      • Increased Usability: Faster and easier tools are provided to set-up, merchandise and manage stores and inventory
      • Store Directory: A cleanly organized directory showcases Zlio stores by listing and category, allowing consumers to browse and discover with ase
      • Best of Zlio: Zlio surfaces the best stores as determined by the community. Zlio stores are assigned a ranking, based on number of visitors and revenue generated
      • Zlio Feed: Easy viewing of the latest news and activity about the entire Zlio community -- check out recent Zlio store updates, discover new stores, find new members and more
      • It take time to prove the real revenue generation for merchants that participate
      • Challenge in building a ‘trusted’ brand that make online consumer feel comfort to buy through the ‘referral’
      • Low commissions rate
      • The commissions reports are delayed a few days - in other words after you get a sale it may not show up in your statistics for 3-4 days.
      • Profit sharing of Google Adsense with virtual store in 60/40 manners (Zlio took 40%)
      • Insufficient helps for newbees
    7.  
    8.  
      • Zlio.com has the unique value to lock-in the virtual store owner
      • Zlio.com is easy to enter new marketplaces / countries
      • Zlio.com will be the leader for social commerce
      • Zlio.com need to prove the value to merchants fast to continue sustain its growth momentum
    9.  

    + icestormicestorm, 2 years ago

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    This is a short case build on Zlio.com

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