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Convention Venue Draft 20081124
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Convention Venue Draft 20081124

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Transcript

  • 1.  
  • 2. Table of Content
    • Objectives
    • Framework of Study
    • SWOT analysis of 3 regions’ convention venues
    • Current Issues/ interface among 3 regions
    • Recommendations for future partnership
    • Limitations
    • Conclusion
    • Q & A Session
  • 3. Objectives
    • We would like to
    • Identify current issues/ interface among three regions
    • Investigate into the possibility of partnership among three regions
    • Maximizing the benefits and development potential of three regions
  • 4. Reasons for choosing the 3 cities
    • Flourish market in HK (reference)
    • To evaluate the opportunities/ potential growth
    • Coz Macau & Guangzhou : geographical proximity (map/ km?)
    • Recent studies about their business relationship
    • Aim at the same market
    • Competition? Cooperation?
  • 5. Framework of Study
    • Definition of business relationship:
    • the connections between suppliers & customers
    • “ Business network connections influence relationship commitment directly and relationship profitability indirectly, which have strong implications for cooperative strategies” ( Beamish & Killing, 1997 : 262 )
    • “ It indicates that the relationship development process with ongoing processes in alliances and joint ventures are more likely to be successful.” ( Beamish & Killing, 1997 : 262 )
  • 6. Framework of Study
    • Definition of Relationship commitment
    • Refers to the engagement of the partners in the relationship ( Beamish & Killing, 1997 : 256)
    • Definition of R elationship P rofitability
    • Refers to the targeting and manage ment of the most valuable customer relationships ( Jack Henry & Associates, Inc . , n.d.)
  • 7. Region comparison
  • 8. Venue comparison
  • 9. Current Issues/ Interface identified
    • CEPA
    • Hong Kong- Zhuhai- Macau Bridge
    • Ownership/ Management companies help operating Mainland convention venue
  • 10. Recommendations for F uture P artnership
    • Develop Law s & Regulations
    • Establish a CVB (external)& associations (internal) for the region
    • Competitive Positioning
    • Design Cooperation Strategies
  • 11. Develop Law s & Regulations
    • To enhance accessibility
    • To facilitate the coordination
    • E.g.
    • Allow airlines to operate more international routes
    • Visa application
      • For multi-destinations
      • Simplified procedures by sharing the database of attendees with previous visit to one of the cities
  • 12. Establish a CVB ( E xternal)
    • Formal organization
      • To coordinate the regional marketing as a convention hub
      • To encourage relationship commitment
      • To b rand the region as a convention hub
    • Individual Image
    • Guangzhou C ontribution
      • Provide economical exhibits to the venues in HK & Macau
      • With Large venue for exhibitions requiring large space to diversify the market
    • Macau C ontribution
      • With Resort to enhance attractiveness of conventions
    • HK C ontribution
      • Attract Mega events, e.g. The Sixth WTO Ministerial Conference
      • ∵ HK has membership in associations while other cit ies do not
      • ∵ HK has limit ed capacity of venues
  • 13. Establish a n A ssociations ( I nternal)
    • Informal organization
    • As Internal communication system for a particular business/ industry
    • manage ment of the most valuable customer relationships
    • E.g. annual meetings
    • ( Jack Henry & Associates, Inc . , n.d.)
  • 14. Competitive Positioning
    • Categories of trade shows
    • HK = hi-tech/jewelry
    • Macau = incentives travel / entertainment
    • Guangzhou = machines/ raw materials
    • To promote mutual benefits
    • To avoid competition
    • To improve profits ( Jack Henry & Associates, Inc . , n.d.)
  • 15. Cooperation strategies
    • HK = HR
    • Macau = recreation element / incentive
    • Guangzhou = Land / market
    •  Using own strength to supplement each other’s weaknesses
  • 16. Limitations
    • Only ONE venue is picked up as an example from each region based on the scale of market share
    • Some general suggestions are already suggested in previous literature
    •  We adopt the way to examine the feasibility apart from giving new suggestions
  • 17. Conclusion
    • 3 cities can cooperate
    • HK as a leader coz HR & experience
  • 18. References
    • Beamish, P. W. & Killing, J. P. (1997). Business network and cooperation in international business relationships . In Holm, D.B., Eriksson, K. & Johanson, J. (Ed.), Cooperative Strategies: European Perspectives ( pp. 256-262 ) . California: The New Lexington Press.
    • Jack Henry & Associates, Inc . (n.d.). Relationship Profitability Management (RPM) . Retrieved November 20, 2008, from the World Wide Web: http://www.profitstars.com/products/RPM/
  • 19.