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Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
Convention Venue Draft 20081124
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Convention Venue Draft 20081124

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  • Transcript

    • 1.  
    • 2. Table of Content
      • Objectives
      • Framework of Study
      • SWOT analysis of 3 regions’ convention venues
      • Current Issues/ interface among 3 regions
      • Recommendations for future partnership
      • Limitations
      • Conclusion
      • Q & A Session
    • 3. Objectives
      • We would like to
      • Identify current issues/ interface among three regions
      • Investigate into the possibility of partnership among three regions
      • Maximizing the benefits and development potential of three regions
    • 4. Reasons for choosing the 3 cities
      • Flourish market in HK (reference)
      • To evaluate the opportunities/ potential growth
      • Coz Macau & Guangzhou : geographical proximity (map/ km?)
      • Recent studies about their business relationship
      • Aim at the same market
      • Competition? Cooperation?
    • 5. Framework of Study
      • Definition of business relationship:
      • the connections between suppliers & customers
      • “ Business network connections influence relationship commitment directly and relationship profitability indirectly, which have strong implications for cooperative strategies” ( Beamish & Killing, 1997 : 262 )
      • “ It indicates that the relationship development process with ongoing processes in alliances and joint ventures are more likely to be successful.” ( Beamish & Killing, 1997 : 262 )
    • 6. Framework of Study
      • Definition of Relationship commitment
      • Refers to the engagement of the partners in the relationship ( Beamish & Killing, 1997 : 256)
      • Definition of R elationship P rofitability
      • Refers to the targeting and manage ment of the most valuable customer relationships ( Jack Henry & Associates, Inc . , n.d.)
    • 7. Region comparison
    • 8. Venue comparison
    • 9. Current Issues/ Interface identified
      • CEPA
      • Hong Kong- Zhuhai- Macau Bridge
      • Ownership/ Management companies help operating Mainland convention venue
    • 10. Recommendations for F uture P artnership
      • Develop Law s & Regulations
      • Establish a CVB (external)& associations (internal) for the region
      • Competitive Positioning
      • Design Cooperation Strategies
    • 11. Develop Law s & Regulations
      • To enhance accessibility
      • To facilitate the coordination
      • E.g.
      • Allow airlines to operate more international routes
      • Visa application
        • For multi-destinations
        • Simplified procedures by sharing the database of attendees with previous visit to one of the cities
    • 12. Establish a CVB ( E xternal)
      • Formal organization
        • To coordinate the regional marketing as a convention hub
        • To encourage relationship commitment
        • To b rand the region as a convention hub
      • Individual Image
      • Guangzhou C ontribution
        • Provide economical exhibits to the venues in HK & Macau
        • With Large venue for exhibitions requiring large space to diversify the market
      • Macau C ontribution
        • With Resort to enhance attractiveness of conventions
      • HK C ontribution
        • Attract Mega events, e.g. The Sixth WTO Ministerial Conference
        • ∵ HK has membership in associations while other cit ies do not
        • ∵ HK has limit ed capacity of venues
    • 13. Establish a n A ssociations ( I nternal)
      • Informal organization
      • As Internal communication system for a particular business/ industry
      • manage ment of the most valuable customer relationships
      • E.g. annual meetings
      • ( Jack Henry & Associates, Inc . , n.d.)
    • 14. Competitive Positioning
      • Categories of trade shows
      • HK = hi-tech/jewelry
      • Macau = incentives travel / entertainment
      • Guangzhou = machines/ raw materials
      • To promote mutual benefits
      • To avoid competition
      • To improve profits ( Jack Henry & Associates, Inc . , n.d.)
    • 15. Cooperation strategies
      • HK = HR
      • Macau = recreation element / incentive
      • Guangzhou = Land / market
      •  Using own strength to supplement each other’s weaknesses
    • 16. Limitations
      • Only ONE venue is picked up as an example from each region based on the scale of market share
      • Some general suggestions are already suggested in previous literature
      •  We adopt the way to examine the feasibility apart from giving new suggestions
    • 17. Conclusion
      • 3 cities can cooperate
      • HK as a leader coz HR & experience
    • 18. References
      • Beamish, P. W. & Killing, J. P. (1997). Business network and cooperation in international business relationships . In Holm, D.B., Eriksson, K. & Johanson, J. (Ed.), Cooperative Strategies: European Perspectives ( pp. 256-262 ) . California: The New Lexington Press.
      • Jack Henry & Associates, Inc . (n.d.). Relationship Profitability Management (RPM) . Retrieved November 20, 2008, from the World Wide Web: http://www.profitstars.com/products/RPM/
    • 19.  

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