Transcript of "Online Lead Generation - Catalink Presentation"
LIMITED TIME OFFER: Free Flash Catalogue (See last page for details)<br />SELF-QUALIFIED LEAD GENERATION SPECIALISTS<br />
Lead Generation at its Best . . . <br />Lifestyle Media Group, which was established in 1999, has over 12 years of online marketing and lead generation experience and is the UK’s most highly targeted lead generation specialist. Our flagship brand Catalink.com is used by millions of households across the UK every year.<br />LMG clients range from niche mail order companies, through to high-street retailers and department stores; from tourist boards in the Outer Hebrides to multinational package holiday and travel companies; from political parties to charities; but they all have one thing in common, they all have a message they want to convey.<br />Whether it is “buy my products”, “vote for my party”, “visit my county”, “fly with me” or “help my cause” they all want to engage directly with new consumers and realise lead generation offers them the perfect opportunity to do so.<br />With over 2 million members and an ever expanding network of high-profile partners across the full range of media, LMG provides the perfect medium for its clients to promote themselves and their products or services to a huge audience of potential lifelong customers. <br />A Selection of Our Unique <br />High Profile Direct Partners<br />
Back to Basics – Lead Generation . . . <br />It’s all in the definition! So, let’s make sure we are all on the same page . . .<br />Lead generation ISN’T like an affiliate programwith costly upfront setup fees and maintenance fees, with no guaranteed returns and commission rates driven up by your competitors. What you pay for ISa pay-for-results only service based on a budget you can control with no large setup fees or monthly maintenance and no commission, just a one-lead-one-payment basis.<br />Lead generation ISN’T like printed advertswith big upfront costs for limited space reaching a largely miscellaneous audience and providing little or no ROI tracking. What you pay for IS unlimited space to engage with a targeted audience who you can track and identify as they request your literature or click through to your website.<br />Lead generation ISN’T like Google’s Pay Per Click (PPC) where you bid on keywords and hope an unknown visitor you have just paid Google £1.50 to click your advert, goes on to make a purchase. What you pay for with lead generation IS the actual name, telephone number, address and email address of a person who has purposefully shown a genuine interest in your brand.<br />Lead generation ISN’T like list rentalwhere you rent a million “one-time-only-use” names and send out costly “one-off” mail shots or email campaigns. What you pay for with lead generation IS a prospects contact details you keep for life, consumers you can communicate with, contact by email, conventional mail or even SMS and use as many times as you want.<br />
The Lead Generation Process . . . <br />Thirdly we build a relationship with them by:<br />Sending emails which match their interests<br />Encouraging them to return to the site to take up new opportunities<br />Introducing them to the kind of brands we know they would be interested in based upon their historic interactions with LMG <br />And as a result our members love us because they trust the LMG brand and know it represents first-rate companies:<br />They can continually return to find new brands<br />We meet their evolving family needs<br />We become their first port of call when they are looking for something new<br />We provide a free service<br />Our sites are appealing and easy to use<br />Ordering literature is a speedy process<br />Lifestyle Media Group has a permission-based opt-in membership of 2 million adults growing by 30,000 every month and generating over 4 million page views across our network of sites.<br />How can we tell if they are potential customers for your brand?<br /> <br />It’s simple . . .firstly we attract an audience through:<br />Our flagship sites: Catalink.com, TravelBrochures.co.uk<br />Partnerships with major Newspapers & Magazines<br />Partnerships with major UK TV & radio corporations<br />A network of niche high quality partners<br />Our own LMG network of niche sites and landing pages<br />PPC and Affiliate Networks<br />Natural search results (SEO)<br />Lastly – and most importantly word of mouth <br />Secondly we get to know our audience by:<br />Tracking how they arrive at our websites<br />Collecting full contact data<br />Observing what they find interesting<br />
All Forms of Literature . . . <br />LMG provides lead generation services for a wide range of clients and across an equally wide range of formats. Whether you have a traditional printed catalogue or brochure , a downloadable PDF or online Flash brochure, or simply an eNewsletter you send out regularly, LMG can help you grow your customer base.<br />Using proven, effective methods, we introduce exactly the type of consumers who are a perfect match for your brand, helping to:<br />Build targeted permission-based customer email and address lists<br />Build your brand awareness from within a new environment<br />Acquire new customers who otherwise may never have come across your brand<br />LMG Puts You in Control of Your Lead Generation<br />Choose with whom you want to engage<br />Choose how many new leads you need<br />Choose how much you want to spend <br />Digital Signups<br />Traditional Paper Requests<br />
Standard Features . . . <br />Standard Listing<br />Each client is provided with a dedicated page on the Catalink website with unlimited space for their company/literature description, an image to promote their literature or newsletter and a link to their website. Each client can then:<br />Choose relevant categories in which to feature their literature<br />Add up to 20 keyword tags to enhance search results further<br />Set their own budget to ensure there is no wasted expenditure<br />Which means they only attract genuinely interested consumers.<br />The Small Print – Please Read Carefully!<br /> <br />No Setup Fee <br />No Subscription Fee<br />No Annual Fee<br />Only Pay for Results<br />
Quality and Flexibility. . . <br />When generating the huge volume of leads that LMG achieve, it is of key importance to ensure they are of the highest quality, and that they are 100% accurate. Each lead is verified during the sign up process against the Royal Mail postcode database (PAF Verified).<br />Delivery Methods<br />Leads can be provided to clients in flexible time scales, either real-time, daily or weekly and in many different ways :<br /> <br />CSV (Comma Separate Values) file sent via email<br />CSV file uploaded to remote FTP or SFTP site<br />XML inline in emails<br />Post/Get Url string injection<br />Password protection and file compression (.zip) is available for all delivery methods.<br />The field/column order and data formatting (e.g. date of birth in yyyymmdd or ddmmyyyy format etc) of all files can be customised to match your existing systems, making importing new data to your internal system simple and convenient.<br />Additional Checks<br />The sign up PAF check is just the start of a complex set of verification systems which each lead is passed through:<br />The name and email address is checked against a database of fake names and profanities to ensure your literature is not sent out to “Mickey Mouse”.<br />Email addresses are verified and any found to be incorrect are run through a matching algorithm which accurately updates the email address 99% of the time.<br />Telephone numbers are matched against a format, area code database to ensure accuracy.<br />Duplicate filtering ensuring leads are 100% unique.<br />
Enhanced Features . . . <br />Open Web Link &<br />Extra Image<br />Visual Effects: Extra Images<br />If you wish to add an additional image to your page and direct it to a different page on your websites we can accommodate that. <br />Visual Effects: Video<br />Have you spent a fortune producing a commercial or short video? Great! We can embed it into your page alongside your text so that visitors can watch it while reading about your company, helping reinforce your brand.<br />Extra Bonus: Improving your Google PageRank. <br />Every company wants to appear as near the top of Google natural searches as possible. LMG websites enjoy very high Google PageRanks of 6-7. Over time, this powerful “inbound” web link from one or more LMG websites will effectively help to increase your own website’s Google PageRank (for more details on Google PageRank please visit http://en.wikipedia.org/wiki/PageRank).<br />Video Capabilities<br />
Increased Reach . . . The White Label Way <br />LMG have setup and continually develop new relationships with leading media companies and other high profile partners, all of whom embed our lead generation platform within their website and drive their visitors to it. These White Label versions of our sites dramatically expand the reach of LMG and the audience it is able to attract.<br />Clients feature on all, or any, of the white label sites in much the same way as they do on <br />LMG sites. This “front page advertising” provides excellent increased promotion and brand <br />awareness and enables you to reach into specific consumer audiences as they:<br />Visit their favourite newspaper portal<br />Enjoy their chosen TV or Radio programme<br />Make use of lifestyles sites<br />Arrange a trip, move house or seek advice<br /> <br />LMG White Label Partners reach a combined adult audience of tens of millions <br />nationwide whose interests know no boundaries. Whatever your brand <br />has to offer, LMG can make you visible to a relevant audience.<br />
A Selection of Our Retail Clients . . . <br />
The Next Step . . .<br />Whether you have a printed catalogue, electronic catalogue, monthly newsletter, enewsletter, information pack or any other type of literature, arranging to feature it on one of the LMG websites will take just a few moments of your time. Simply send us:<br />A jpeg image of the cover of your literature (or send a copy in the post)<br />A short description of your products or service<br /> That’s it! We do the rest . . .<br /> There are, however, many optional promotional opportunities which we will be pleased to discuss with you such as:<br />Monthly newsletter advertising<br />Banners and various other visual sponsorships<br />Front page (and white label front page) advertising<br />Solus (stand alone) email broadcasts<br />Dedicated campaigns to generate larger volumes of leads<br />For more details or if you have any questions please call us on 01799 544656<br />Lifestyle Media Group Ltd<br />tel: 01799 544656 fax: 01799 541747<br />e-mail: email@example.com<br />
LIMITED TIME OFFER . . .<br />*Online Flash Catalogue<br />We take your standard PDF file and convert it into a catalogue which can be viewed online via a normal Internet Browser:<br />Example Links: Example 1 HereExample 2 Here<br />As an added bonus, for this month only, new clients are offered a completely free conversion and hosting service for an Online Flash Catalogue*. Simply provide us with a PDF version of the literature you would like to display and we will do the rest!<br /> <br />Visitors to your specific page on one of the LMG websites can then instantly view your literature online. The details of each LMG member who has viewed your Flash Catalogue will be provided to you in the same way and on the same basis as your normal requests.<br /> <br />If you have enquired about Online Flash Brochures through other companies before, you will know what a costly business this is running into many hundreds and sometimes thousands of pounds to setup and usually involving an additional fee per page view.<br /> <br />So, hurry and take advantage of this generous time-limited offering.<br />
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