0
INSIGHT
Why aren’t we continuously connected to one of our most expensive
and precious possessions? We created an iPhone a...
App Home Screen




Touch map to access Map+Meter page.
Input parking meter time to keep track of your timer.




Explanation of screen
Push Notification Message sent to phone when vehicle is in motion.
WHY?
It satisfies basic needs of all car and truck owners, which have never
been addressed before.
WHY WASN’T IT POSSIBLE ...
Ford iPhone APp
Ford iPhone APp
Ford iPhone APp
Ford iPhone APp
Ford iPhone APp
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Ford iPhone APp

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Transcript of "Ford iPhone APp"

  1. 1. INSIGHT Why aren’t we continuously connected to one of our most expensive and precious possessions? We created an iPhone app, which changes the way we protect and care for our cars and trucks. CAMPAIGN DESCRIPTION Our app provides unlimited access to a vehicle’s engine and other important systems. It’s an entirely new way to relate to our beloved vehicle on a continuous basis. TARGET Car and truck buyers with an iPhone. MEDIUM It’s a revolutionary app which will drive sales for Ford.
  2. 2. App Home Screen Touch map to access Map+Meter page.
  3. 3. Input parking meter time to keep track of your timer. Explanation of screen
  4. 4. Push Notification Message sent to phone when vehicle is in motion.
  5. 5. WHY? It satisfies basic needs of all car and truck owners, which have never been addressed before. WHY WASN’T IT POSSIBLE 5 YEAR AGO? The technology to sync a vehicle with a handheld device was only recently developed.
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