Slides from a talk by Tim Riley and Michael Honey at Web Directions South, October 13 2011. We answer the question “web or native?” from business, product design and development perspectives. We cover the current state of web technology on modern devices and compare it to what’s available through native development platforms. We look at web, native and hybrid strategies successfully employed by Australian and international businesses, and share our own stories as mobile and web developers. Finally, we offer practical guidance on picking a strategy for web or native development that best suits your needs — as either a developer or a client.