Online policy primer


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Assignment 2 of Net503.

Published in: Education, Technology, Business
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    Alan Cleaver.(2007). [Image].Privacy. Retrieved from

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    Steve Mohundro(2004). [Image]. Lowest Price. Retrieved from

    David Resz.(2007). [Image].Funny Face. Retrieved from

    Casey And Sonja. (2005). [Image].Want Money Back.Retrieved from
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    Barbaro, M., & Zeller, T. (2006, August 9th). A Face Is Exposed for AOL Searcher No. 4417749. New York Times.
    Available: Terms and conditions. Retrieved 15th October 2013 from Privacy and Cookies. Retrieved 15th October 2013 from;dcid=1;tmpl=docs/privacy-policy

    Brown, M., & Muchira, R. (2004). Investigating the Relationship between Internet Privacy Concern and Online Purchase Behavior. Journal of Electronic Commerce Research, 591), 62-70.

    Electronic Frontier Foundation (2006). Six Tips to Protect Your Search Privacy.

    Introna, L. D. (1997). Privacy and the computer: why we need privacy in the information society. Metaphilosophy, 28(3), 259-275. doi: 10.1111/1467-9973.00055

    Law, R., & Wong, R. (2010). Analysing room rates and terms and conditions for the online booking of hotel rooms. Asia Pacific Journal of Tourism Research, 2010(1), 43-56. doi: 10.1080/10941660903310102

    Privacy Rights Clearinghouse (2008). Privacy and the Internet: Travelling in Cyberspace Safely.

    Upe, R. (2013, September 16). Online booking giant in big australian push. Retrieved from
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  • Online policy primer

    1. 1. Online Policy Primer Meng Yuan(Rhoda) Lu 14046959 NET503 Assignment 2
    2. 2. “ is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property - from small independents to five-star luxury.”(,2013) “ was recently rated as Australia's biggest and fastest-growing online travel agent by Hitwise, a digital data specialist that measures website traffic.”(Upe,2013)
    3. 3. Sometimes, it is easy to register Without real name verifying Without agreeing to TOS, EULA or other policy. Like Does it mean they don’t have rules? And we can do whatever we want….
    4. 4. Of course not….look at the bottom of their website There are two links which you need pay attention… Maybe you never see it ….But you should know something about it. Let’s go…
    5. 5. First of all…. means It -Once you have accessed this website, no matter read or not, it would be considered that you agreed to all terms and conditions they made. And….
    6. 6. All the terms and conditions may be changed anytime without notice…
    7. 7. “ are not directed at children under the age of 18. The use of any of our services is only allowed with the valid consent of a parent or a guardian. When we receive information from a child under the age of 18, we reserve the right to delete it.”(,2013) Age Requirement That means, you cannot use to make reservation if you are under 18 years old.
    8. 8. It sounds good! Although is playing a role of agency, it doesn’t charge you any intermediation fees. But, it also points out…
    9. 9. (,2013) It means, they cannot verify whether information published in the website is correct or not, because they are only an agency .All information is provided by accommodation providers. If you have any related losses, they have no responsibility!
    10. 10. That’s great. And what is the Best Price Guarantee? What can you do if other place has a better deal after your reservation with
    11. 11. That means, you can get a better rate if you find a lower rate even you have made a reservation with But you all must contact them immediately and the booking conditions in the new place must be the same as your prior reservation.
    12. 12. Before you pay Please Remember
    13. 13. That means has some good protecting measures on credit card security. But you must ensure the credit card reservations are made using's secure server…
    14. 14. It means your information of the credit card will be deleted after 10 days ,unless you choose to keep them in your personal account. “Your credit card details are stored for a maximum of 10 days. After that, your credit card data will be either permanently deleted from our systems or will remain hashed in our system for fraud detection purposes. This is unless you have chosen to store your credit card details in your personal account.” (,2013)
    15. 15. ‚(n)either we nor any of our **shall be liable for (i) any punitive, special, indirect or consequential loss or damages, any loss of production, loss of profit, loss of revenue, loss of contract, loss of or damage to goodwill or reputation, loss of claim, (ii) any inaccuracy relating to the (descriptive) information (including rates, availability and ratings) of the accommodation as made available on our website, (iii) the services rendered or the products offered by the accommodation provider, (iv) any (direct, indirect, consequential or punitive) damages, losses or costs suffered, incurred or paid by you, pursuant to, arising out of or in connection with the use, inability to use or delay of our website, or (v) for any (personal) injury, death, property damage, or other (direct, indirect, special, consequential or punitive) damages, losses or costs suffered, incurred or paid by you, whether due to (legal) acts, errors, breaches, (gross) negligence, willful misconduct, omissions, nonperformance, misrepresentations, tort or strict liability by or (wholly or partly) attributable to the accommodation (its employees, directors, officers, agents, representatives or affiliated companies), including any (partial) cancellation, overbooking, strike, force majeure or any other event beyond our control.‛(,2013)
    16. 16. Wrong information (rates, availability and ratings) of the accommodation; the services rendered or the products offered by the accommodation provider(even disclosed on the site)….etc.
    17. 17. “direct damages due to an attributable shortcoming of our obligations in respect to our services”(,2013) But the definition of inappropriate service is very unclear…
    18. 18. Intellectual property rights “7. By completing a booking, you agree to receive an email which (i) offers (including third party offers to the extent that you have actively opted in for this information) relevant to your reservation and destination, (ii) inviting you to complete our guest review form. 8. The completed guest review may be (a) uploaded onto the relevant property's information page and (b) (wholly or partly) used and placed by at its sole discretion (e.g. for marketing, promotion or improvement of our service).We reserve the right to adjust, refuse or remove reviews at our sole discretion. 10. exclusively retains ownership of all rights, title and interest in and to (all intellectual property rights of) (the look and feel (including infrastructure) of) the website on which the service is made available (including the guest reviews and translated content).” (,2013) What do they mean?
    19. 19. Let’s move to “Privacy and Cookies”
    20. 20. will collect all your details when you visit their web site, no matter whether you will use their services.
    21. 21. Therefore, the most important target of collecting your information is to share with cooperative partners, third-party service providers, as well as competent authorities.
    22. 22. What is cookies? They are not edible…
    23. 23. “cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognized when you return to a website.”(,2013) How does use cookies?
    24. 24. ( Technical cookies Functional cookies Analytics cookies Commercial cookies By using these cookies, is able to remember your preferences(like preferred currency and language, the property you viewed earlier), gain insight on how visitors use the website(every details of you doing in the website), and show you advertisements on other websites.(,2013) These cookies will be stored at maximum 5 years if you do not erase them from your browser. (,2013) )
    25. 25. What is ‘web beacons’?
    26. 26. cookies can be accepted or refused, while web beacons will exist as a tiny graphic image and cannot be refused. It means you will be monitored by if you visit their website and can’t say NO! }
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