Use of ict in advertising

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Use of ict in advertising

  1. 1. 2.3 Use of ICT in Advertising
  2. 2. <ul><li>Media used for advertising: </li></ul><ul><li>Billboards </li></ul><ul><li>Cinema advertising </li></ul><ul><li>Flyers </li></ul><ul><li>Magazine </li></ul><ul><li>Newspapers </li></ul><ul><li>Posters </li></ul><ul><li>Radio </li></ul><ul><li>Video games </li></ul><ul><li>WWW </li></ul>
  3. 4. Types of advertising <ul><li>Product advertising </li></ul><ul><li>A single product – can of coke </li></ul><ul><li>Type of buyer ? </li></ul><ul><li>Identify media </li></ul><ul><li>E.g. Kids soft drink advertised during afternoon television hours. </li></ul><ul><li>Business advertising </li></ul><ul><li>Make company name familiar </li></ul><ul><li>Type of customer? </li></ul><ul><li>E.g. Expensive shoe company will advertise in high class magazines. </li></ul>
  4. 5. Service advertising Use television to reach large numbers of people. Limited media due to limited budget. <ul><li>Insurance </li></ul><ul><li>Government </li></ul><ul><li>Tourism </li></ul><ul><li>Banking </li></ul><ul><li>Education </li></ul><ul><li>Social services </li></ul>
  5. 6. Methods of advertising <ul><li>Websites </li></ul><ul><li>Flyers </li></ul><ul><li>Posters </li></ul>
  6. 7. <ul><li>Websites </li></ul><ul><li>Advertising on the internet is a recent development. Its relatively cheap for a company to advertise through its own website. </li></ul><ul><li>Web developers create the websites using web authoring packages i.e Dreamweaver </li></ul><ul><li>Website should ideally: </li></ul><ul><li>Contain multimedia content </li></ul><ul><li>Interactive </li></ul><ul><li>Easily to navigate – hyperlinks </li></ul><ul><li>Highly visible to search engine </li></ul>
  7. 8. Internet Advertising <ul><li>Many advertisements on Web sites are banner ads </li></ul><ul><ul><li>Originally in the shape of a long rectangle </li></ul></ul><ul><ul><li>Require the user to leave the current site </li></ul></ul><ul><li>Other ad types </li></ul><ul><ul><li>Pop-over ads open a new window on top of your current window </li></ul></ul><ul><ul><li>Pop-under ads open a new window underneath your current window </li></ul></ul>
  8. 9. <ul><li>The company can use pop windows for further advertising products. Pop-up windows are often blocked by web browsers (Firefox). Pop-under windows are more useful as they are viewed after closing the browser window. </li></ul><ul><li>Companies also pay for space and links to products on other company websites. These advertisements are known as banners . </li></ul>POP -UP
  9. 10. <ul><li>Flyers </li></ul><ul><li>A single page leaflet. </li></ul><ul><li>Used by individuals and small business </li></ul><ul><li>Produced quickly using basic desktop publishing. </li></ul><ul><li>Cheap way of advertising in the local community. </li></ul><ul><li>Posters </li></ul><ul><li>Normally A1+ size </li></ul><ul><li>Wide variety of advertising uses. </li></ul><ul><li>Using large-format ink-jet printer or plotter. </li></ul>

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