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Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
Trends in Ecommerce - FDIH event June 19, 2013
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Trends in Ecommerce - FDIH event June 19, 2013

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  • 1. Trends From Silicon Valley E-commerce FDIH event - June 19, 2013 Lene S Schulze - lsa@innovationcenterdenmark.com - @ICDK Innovation Centre Denmark, Silicon Valley Wednesday, June 19, 13
  • 2. Wednesday, June 19, 13
  • 3. Wednesday, June 19, 13
  • 4. How to compete with these guys? Wednesday, June 19, 13
  • 5. Commodity Commerce Nailed - Virtually every area of consumer goods - Huge selection - “good-enough” pricing - Personalized shopping recommendations - Top-notch convenience (Amazon Prime, Subscription, Easy returns) Selection - Price - Speed Wednesday, June 19, 13
  • 6. Wednesday, June 19, 13
  • 7. Customer service quality has replaced price point as the key e-commerce metric. Wednesday, June 19, 13
  • 8. Emotional Commerce Design centric More thoughtful purchase decisions Having fun while shopping Emotional connection with brands Wednesday, June 19, 13
  • 9. Emotional Commerce Keywords Design Social Experiences Crowdsourcing Personalization and Curation Subscription Wednesday, June 19, 13
  • 10. Wednesday, June 19, 13
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  • 13. Wednesday, June 19, 13
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  • 15. Wednesday, June 19, 13
  • 16. Opportunities in Emotional Commerce USD 63 bill dollar Furniture market w. 4% online sales - Imagine a world where 10-20% is sold online “Is it possible to build a multi billion dollar eCommerce business in an Amazon world? In Commodity CommerceI say probably not. In Emotional Commerce, absolutely yes.” Jason Goldberg, Founder & CEO Fab.com “Lots of Disruption waiting to happen” Wednesday, June 19, 13
  • 17. Peer to Peer Market Places Wednesday, June 19, 13
  • 18. Wednesday, June 19, 13
  • 19. Wednesday, June 19, 13
  • 20. Wednesday, June 19, 13
  • 21. Wednesday, June 19, 13
  • 22. Peer to Peer Market Places Peer to Peer Commerce Wednesday, June 19, 13
  • 23. M-Commerce - Expected 25% of online retail on mobile devices by 2017 - Tablets will prevail - The shopping experiences are improving There are ways to go = Many opportunities ahead Wednesday, June 19, 13
  • 24. Innovation Centre Denmark –  Globaliza(on*Strategy*of*2006:"A"vision"of"Denmark"becoming"the" leading"knowledge"based"na8on"in"the"world"in"2016" –  Centers"placed"in"Silicon*Valley*(2006),*Shanghai"(2007),"Munich"(2008)" and"Sao"Paolo,"Seoul"and"DelhiHBagalore"(2013)" –  The"centers"facilitate"access"to"interna(onal*sources*of*innova(on*such" as"capital,"networks,"knowledge,"technology,"partnerships"and"markets." –  Mission:"create*long*term*growth*and*job*crea(on*in*Denmark* –  Sector"focus:"ICT,*Cleantech,*Life*Science* Wednesday, June 19, 13
  • 25. “From&fruits&to&technology”& !  The%end%of%World%War%II%–%a%big%economic&upturn& !  Strong%technical&universi7es:%Stanford,%UC%Berkeley% !  The%Hewle>!Packard%garage%in%Palo%Alto%!%startup&wave& !  Growth%in%semiconductor&in%the%1960s% !  Growth%in%computer&hardware&in%the%1970!80s% !  Growth%in%computer&so:ware&in%the%1980!90s% !  The%Networks&and&the&Internet&in%the%1990!2000s% !  2000s:%biotech,%security%IT,%media,%telecom,%medical%devices,% cleantech,%advanced%materials%% !  Today%!%CleanTech,%web%2.0,%social%media,%mobile,%cloud,%SaaS,%big% data,%gaming% Silicon Valley Wednesday, June 19, 13
  • 26. Why?%10%Reasons%why%Silicon%Valley%works% 1.  Strong)“Wild%West”%ideals:)Hard)work,)eternal) op4mism,)restless,)appe4te)for)risk9taking)(Gold)Rush))) 2.  Strong)educa4onal)tech%talent%pool:)E.g.)Stanford,)UC) Berkeley) 3.  )Few)or)no%barriers,)e.g.,)social/racial/ethnic/class) 4.  )Strong)flow)of)tech<talented%immigrants:))China,) India,)EuropeFailure%is%not%sAgmaAzed) 5.  :)Valued)as)“educa4on”) Wednesday, June 19, 13
  • 27. 10#Reasons#con+nued! 6.  Ecosystem!open#and#dynamic! 7.  Network,!abundant,!informal,!open,!focused!on!knowledge: sharing! 8.  Entrepreneurial#Service#Providers:#Strong!support!from!key! service!providers!(legal,!accoun?ng,!HR,!marke?ng!etc…)! 9.  Abundance!of!capital!!1/4!of!the!world´s!venture!capital!in! SV! 10.  #Stock!op?ons!and!IPOs!create!“serial#entrepreneurs”! Wednesday, June 19, 13
  • 28. SCALEit(bridges(scalable(Danish( technology(companies(with(Silicon- Valley-- Alumni( Wednesday, June 19, 13
  • 29. Ecosystem) Silicon'Valley' TALENT' SCALABILITY' EXPERIENCE' CAPITAL' MARKET' CAPITAL) MARKET) TALENT) SCALABILITY) EXPERIENCE) Wednesday, June 19, 13
  • 30. Inspiring(entrepreneurs(in( Denmark…( !Speaker!series!from!successful! Silicon!Valley!entrepreneurs! …Introducing(Danish(startups(to( the(eco(system(for(one(week..( …obtain(a(foothold(by( (staying(for(3(months( !Touring!all!of!Denmark!to! promote!the!SCALEit!programs! and!educate!Danish!startups! !Get!feedback!on!the!company!and! review!the!business!model!in!the! world!centre!of!technology! !Network!with!venture!capitalists,! advisors,!successful!entrepreneurs! and!cuCng!edge!companies! !Making!their!products!ready!for! the!American!market!and!rapid! growth! !Dedicated!mentorship!programs! to!ensure!they!develop!their! businesses! Inspire( Ignite( Accelerate( The SCALEit Program Wednesday, June 19, 13
  • 31. Awesome'event.'Super' condensed,'relevant'and'to'the' point'program'with/interes0ng/ speakers,'company'visits'and'fun' networking'events'with'like: minded'peers.' It'is'very'simple,'if'you'are'a'Danish' startup'and'you'can'afford'this,'DO/ IT!/ The'SCALEit'program'gives' you'insights'on'all'the' "unknown/unknowns",' which'makes'it'possible'to' grow/your/business/ interna0onally!' Great'week.'StressmAPP'now' accelerates'faster.'' Feedback' Only'posiJve'feedback'from'our'alumni'companies' 100%'Of'the'companies'will' improve'or'opJmize'their' business'because'of'SCALEit' Overall'saJsfacJon' 0%' 10%' 90%'StaJsJcs…' Wednesday, June 19, 13
  • 32. Wednesday, June 19, 13
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  • 34. Thank you - Questions? Lene S Schulze - lsa@innovationcenterdenmark.com http://icdk.um.dk/ www.facebook.com/innovationcenterdenmark @ICDK @lsjorslev www.linkedin.com/in/lenesjorslevschulze Wednesday, June 19, 13
  • 35. Wednesday, June 19, 13

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