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"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis

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A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009. Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions

A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009. Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions

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"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis "Tagging Images For Findability: Making Your DAM Work For You", Ian Davis Presentation Transcript

  • Tagging Images for Findability: making your DAM system work for you 1 July 2009 Digital Asset Management London Ian Davis Global Taxonomy Delivery Manager Dow Jones Client Solutions © Copyright 2008 Dow Jones and Company |
  • What will we cover? Tagging images for findability:  Image assessment  Image tagging options  Image tagging actions  Image tagging challenges © Copyright 2008 Dow Jones and Company | 2
  • Image Categorisation Image Findability Assessment: • The image content • The current metadata • Users and potential users • Create metadata to link users to images • Create/maintain feedback loops © Copyright 2008 Dow Jones and Company | 3 View slide
  • Image Categorisation Textual approaches: • Free text descriptions • Controlled vocabulary applications © Copyright 2008 Dow Jones and Company | 4 View slide
  • Image Categorisation Free text descriptions:  Writing about individual images or groups of images without using any controlled language  Titles – 3 to 4 words  Captions – 3 to 4 sentences  Free text keywords or tags © Copyright 2008 Dow Jones and Company | 5
  • Image Categorisation Free text?  Easy to set up, needs little preparation  Provides useful context But:  Time consuming and labour intensive  Lacks precision and consistency  Hard to support searching and browsing  Hard wired access points  Context can be lacking © Copyright 2008 Dow Jones and Company | 6
  • Image Categorisation Controlled vocabulary?  Well known, popular and proven to work well enough  Fosters precision and consistency  Strong search and browse experience But:  Can be complex to design and deploy  Labour intensive, time consuming  Hard wired access points © Copyright 2008 Dow Jones and Company | 7
  • Image Categorisation Can folksonomy help?  Connects with content creators and users – passionate community involvement  Enriches classification and retrieval language  Creates candidate or approved access points  Cuts down on classification costs  Helps to keep language fresh © Copyright 2008 Dow Jones and Company | 8
  • Image Categorisation Finding:  Basic attributes  Depicted content  Abstract concepts © Copyright 2008 Dow Jones and Company | 9
  • Image Categorisation Finding:  Basic attributes:  Formats  Photographic techniques  Creator names  Creation dates  Location and GPS co-ordinates  Campaign names © Copyright 2008 Dow Jones and Company | 10
  • Image Categorisation Finding:  Depicted content:  Actions and events – smiling, conferences  Animals and plants  People’s role and occupations, ethnicity, nationality and anatomy  Topography – mountains, valleys, oceans  Structures – skyscrapers, houses, office buildings  Varied objects © Copyright 2008 Dow Jones and Company | 11
  • Image Categorisation Finding:  Abstract concepts (aboutness):  Emotions – love, hate  Characteristics – fast, slow  Moods – dreamy, eerie, disturbing © Copyright 2008 Dow Jones and Company | 12
  • Tagged Example “Posing Businesswomen” “Four stock photography models pose for a business shoot.” “Four people, Women, Adults Females, Businesswomen Suits, Looking at camera, Posing Outdoors, Sitting, Standing Caucasians, 20s, Sunlight Determined, Strong” Eman Winston © Copyright 2008 Dow Jones and Company | 13
  • Watch out for - Specificity People want different levels of specificity Puyodead © Copyright 2008 Dow Jones and Company | 14
  • Watch out for - Focus Fool-On-The-Hill © Copyright 2008 Dow Jones and Company | 15
  • Watch out for - Focus Thorne Enterprises © Copyright 2008 Dow Jones and Company | 16
  • Watch out for - Focus deltaMike © Copyright 2008 Dow Jones and Company | 17
  • Watch out for - Abstracts concepts Abstract concepts are often popular with users but tricky to apply to images © Copyright 2008 Dow Jones and Company | 18
  • Watch out for - Abstracts concepts © Copyright 2008 Dow Jones and Company | 19
  • Watch out for - Abstracts concepts Jim Gize © Copyright 2008 Dow Jones and Company | 20
  • Watch out for - Abstracts concepts Darran Hester © Copyright 2008 Dow Jones and Company | 21
  • Watch out for - Abstracts concepts James Bowe © Copyright 2008 Dow Jones and Company | 22
  • Watch out for - Abstracts concepts SoulRider © Copyright 2008 Dow Jones and Company | 23
  • Watch out for – simple images Some of the simplest images can be less than simple... © Copyright 2008 Dow Jones and Company | 24
  • Watch out for – simple images © Copyright 2008 Dow Jones and Company | 25
  • Watch out for – simple images Sister72 © Copyright 2008 Dow Jones and Company | 26
  • Conclusion  Don’t rush into things – plan fully first  Don’t treat images like text  Consider the images and the users  Construct a customised approach to meet your needs  No magic technology © Copyright 2008 Dow Jones and Company | 27
  • Thank you! ian.davis@dowjones.com © Copyright 2008 Dow Jones and Company | 28