Tagging Images for Findability: making your DAM
                                                        system work for yo...
What will we cover?

  Tagging images for findability:

        Image assessment
        Image tagging options
        ...
Image Categorisation

  Image Findability Assessment:

  •          The image content
  •          The current metadata
  ...
Image Categorisation

  Textual approaches:

  •          Free text descriptions
  •          Controlled vocabulary applic...
Image Categorisation

  Free text descriptions:

   Writing about individual images or groups of images
    without using...
Image Categorisation

  Free text?
   Easy to set up, needs little preparation
   Provides useful context

  But:
   Ti...
Image Categorisation

  Controlled vocabulary?
   Well known, popular and proven to work well enough
   Fosters precisio...
Image Categorisation

  Can folksonomy help?

   Connects with content creators and users –
  passionate community involv...
Image Categorisation

  Finding:

            Basic attributes
            Depicted content
            Abstract concep...
Image Categorisation

  Finding:
   Basic attributes:
      Formats
      Photographic techniques
      Creator names
...
Image Categorisation

  Finding:

   Depicted content:
      Actions and events – smiling, conferences
      Animals an...
Image Categorisation

  Finding:

   Abstract concepts (aboutness):
      Emotions – love, hate
      Characteristics –...
Tagged Example

  “Posing Businesswomen”
  “Four stock photography models
  pose for a business shoot.”
  “Four people, Wo...
Watch out for - Specificity

                                         People want different levels of specificity




    ...
Watch out for - Focus




                                                 Fool-On-The-Hill
© Copyright 2008 Dow Jones and...
Watch out for - Focus




                                                Thorne Enterprises
© Copyright 2008 Dow Jones an...
Watch out for - Focus




                                                     deltaMike
© Copyright 2008 Dow Jones and Co...
Watch out for - Abstracts concepts

  Abstract concepts are often popular with users
  but tricky to apply to images




©...
Watch out for - Abstracts concepts




© Copyright 2008 Dow Jones and Company                                        | 19
Watch out for - Abstracts concepts




                                                                        Jim Gize


...
Watch out for - Abstracts concepts




                                                                      Darran Hester...
Watch out for - Abstracts concepts




                                                                      James Bowe


...
Watch out for - Abstracts concepts




                                                                       SoulRider


...
Watch out for – simple images

  Some of the simplest images can be less than
  simple...




© Copyright 2008 Dow Jones a...
Watch out for – simple images




© Copyright 2008 Dow Jones and Company                                   | 25
Watch out for – simple images




                                                                   Sister72


© Copyrigh...
Conclusion



   Don’t rush into things – plan fully first
   Don’t treat images like text
   Consider the images and t...
Thank you!

                               ian.davis@dowjones.com
© Copyright 2008 Dow Jones and Company                  ...
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"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis

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A presentation given to the Henry Stewart DAM Conference in London, UK on 1st July 2009. Presentation given by Ian Davis, Global Taxonomy Delivery Manager, Dow Jones Client Solutions

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"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis

  1. 1. Tagging Images for Findability: making your DAM system work for you 1 July 2009 Digital Asset Management London Ian Davis Global Taxonomy Delivery Manager Dow Jones Client Solutions © Copyright 2008 Dow Jones and Company |
  2. 2. What will we cover? Tagging images for findability:  Image assessment  Image tagging options  Image tagging actions  Image tagging challenges © Copyright 2008 Dow Jones and Company | 2
  3. 3. Image Categorisation Image Findability Assessment: • The image content • The current metadata • Users and potential users • Create metadata to link users to images • Create/maintain feedback loops © Copyright 2008 Dow Jones and Company | 3
  4. 4. Image Categorisation Textual approaches: • Free text descriptions • Controlled vocabulary applications © Copyright 2008 Dow Jones and Company | 4
  5. 5. Image Categorisation Free text descriptions:  Writing about individual images or groups of images without using any controlled language  Titles – 3 to 4 words  Captions – 3 to 4 sentences  Free text keywords or tags © Copyright 2008 Dow Jones and Company | 5
  6. 6. Image Categorisation Free text?  Easy to set up, needs little preparation  Provides useful context But:  Time consuming and labour intensive  Lacks precision and consistency  Hard to support searching and browsing  Hard wired access points  Context can be lacking © Copyright 2008 Dow Jones and Company | 6
  7. 7. Image Categorisation Controlled vocabulary?  Well known, popular and proven to work well enough  Fosters precision and consistency  Strong search and browse experience But:  Can be complex to design and deploy  Labour intensive, time consuming  Hard wired access points © Copyright 2008 Dow Jones and Company | 7
  8. 8. Image Categorisation Can folksonomy help?  Connects with content creators and users – passionate community involvement  Enriches classification and retrieval language  Creates candidate or approved access points  Cuts down on classification costs  Helps to keep language fresh © Copyright 2008 Dow Jones and Company | 8
  9. 9. Image Categorisation Finding:  Basic attributes  Depicted content  Abstract concepts © Copyright 2008 Dow Jones and Company | 9
  10. 10. Image Categorisation Finding:  Basic attributes:  Formats  Photographic techniques  Creator names  Creation dates  Location and GPS co-ordinates  Campaign names © Copyright 2008 Dow Jones and Company | 10
  11. 11. Image Categorisation Finding:  Depicted content:  Actions and events – smiling, conferences  Animals and plants  People’s role and occupations, ethnicity, nationality and anatomy  Topography – mountains, valleys, oceans  Structures – skyscrapers, houses, office buildings  Varied objects © Copyright 2008 Dow Jones and Company | 11
  12. 12. Image Categorisation Finding:  Abstract concepts (aboutness):  Emotions – love, hate  Characteristics – fast, slow  Moods – dreamy, eerie, disturbing © Copyright 2008 Dow Jones and Company | 12
  13. 13. Tagged Example “Posing Businesswomen” “Four stock photography models pose for a business shoot.” “Four people, Women, Adults Females, Businesswomen Suits, Looking at camera, Posing Outdoors, Sitting, Standing Caucasians, 20s, Sunlight Determined, Strong” Eman Winston © Copyright 2008 Dow Jones and Company | 13
  14. 14. Watch out for - Specificity People want different levels of specificity Puyodead © Copyright 2008 Dow Jones and Company | 14
  15. 15. Watch out for - Focus Fool-On-The-Hill © Copyright 2008 Dow Jones and Company | 15
  16. 16. Watch out for - Focus Thorne Enterprises © Copyright 2008 Dow Jones and Company | 16
  17. 17. Watch out for - Focus deltaMike © Copyright 2008 Dow Jones and Company | 17
  18. 18. Watch out for - Abstracts concepts Abstract concepts are often popular with users but tricky to apply to images © Copyright 2008 Dow Jones and Company | 18
  19. 19. Watch out for - Abstracts concepts © Copyright 2008 Dow Jones and Company | 19
  20. 20. Watch out for - Abstracts concepts Jim Gize © Copyright 2008 Dow Jones and Company | 20
  21. 21. Watch out for - Abstracts concepts Darran Hester © Copyright 2008 Dow Jones and Company | 21
  22. 22. Watch out for - Abstracts concepts James Bowe © Copyright 2008 Dow Jones and Company | 22
  23. 23. Watch out for - Abstracts concepts SoulRider © Copyright 2008 Dow Jones and Company | 23
  24. 24. Watch out for – simple images Some of the simplest images can be less than simple... © Copyright 2008 Dow Jones and Company | 24
  25. 25. Watch out for – simple images © Copyright 2008 Dow Jones and Company | 25
  26. 26. Watch out for – simple images Sister72 © Copyright 2008 Dow Jones and Company | 26
  27. 27. Conclusion  Don’t rush into things – plan fully first  Don’t treat images like text  Consider the images and the users  Construct a customised approach to meet your needs  No magic technology © Copyright 2008 Dow Jones and Company | 27
  28. 28. Thank you! ian.davis@dowjones.com © Copyright 2008 Dow Jones and Company | 28

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