"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis

Tagging Images for Findability: making your DAM system work for you 1 July 2009 Digital Asset Management London Ian Davis Global Taxonomy Delivery Manager Dow Jones Client Solutions © Copyright 2008 Dow Jones and Company |

Image Categorisation Image Findability Assessment: • The image content • The current metadata • Users and potential users • Create metadata to link users to images • Create/maintain feedback loops © Copyright 2008 Dow Jones and Company | 3

Image Categorisation Free text descriptions:  Writing about individual images or groups of images without using any controlled language  Titles – 3 to 4 words  Captions – 3 to 4 sentences  Free text keywords or tags © Copyright 2008 Dow Jones and Company | 5

Image Categorisation Free text?  Easy to set up, needs little preparation  Provides useful context But:  Time consuming and labour intensive  Lacks precision and consistency  Hard to support searching and browsing  Hard wired access points  Context can be lacking © Copyright 2008 Dow Jones and Company | 6

Image Categorisation Controlled vocabulary?  Well known, popular and proven to work well enough  Fosters precision and consistency  Strong search and browse experience But:  Can be complex to design and deploy  Labour intensive, time consuming  Hard wired access points © Copyright 2008 Dow Jones and Company | 7

Image Categorisation Can folksonomy help?  Connects with content creators and users – passionate community involvement  Enriches classification and retrieval language  Creates candidate or approved access points  Cuts down on classification costs  Helps to keep language fresh © Copyright 2008 Dow Jones and Company | 8

Image Categorisation Finding:  Basic attributes:  Formats  Photographic techniques  Creator names  Creation dates  Location and GPS co-ordinates  Campaign names © Copyright 2008 Dow Jones and Company | 10

Image Categorisation Finding:  Depicted content:  Actions and events – smiling, conferences  Animals and plants  People’s role and occupations, ethnicity, nationality and anatomy  Topography – mountains, valleys, oceans  Structures – skyscrapers, houses, office buildings  Varied objects © Copyright 2008 Dow Jones and Company | 11

Tagged Example “Posing Businesswomen” “Four stock photography models pose for a business shoot.” “Four people, Women, Adults Females, Businesswomen Suits, Looking at camera, Posing Outdoors, Sitting, Standing Caucasians, 20s, Sunlight Determined, Strong” Eman Winston © Copyright 2008 Dow Jones and Company | 13

Conclusion  Don’t rush into things – plan fully first  Don’t treat images like text  Consider the images and the users  Construct a customised approach to meet your needs  No magic technology © Copyright 2008 Dow Jones and Company | 27

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"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis

by Ian Davis on Jul 03, 2009

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"Tagging Images For Findability: Making Your DAM Work For You", Ian Davis — Presentation Transcript