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  • 1. What is Image Management• Ongoing process of evaluating and controlling the impact of your appearance on others and on yourself• Managing your image to create a powerful first impression is key to success in personal, professional and social life• A multibillion dollar industry abroad poised to grow at similar levels in India• To know more visit http://www.imageconsultinginstitute.com/topics/image-management/#post-8
  • 2. India-Market Scenario• Youngest country in the world with average age in 30s resulting in tremendous competition in all walks of life• Statistics indicate the average age to be 29 by 2020 resulting in fiercer competition day by day• People who will not manage their image will get left behind
  • 3. Increasing Awareness• In last few months scores of articles in newspapers and magazines highlighting the need for image management and first impressions• Government initiatives to enhance image by attempting to revamp education system to instill soft skills• Huge funds allocation for teaching soft skills to rural mass• Some of the biggest companies getting into soft skills business
  • 4. Far more than exiting solutionsExisting Solutions Image Management• Personality development • Complete solution unlike training existing ones• Grooming workshops • Existing solutions do not work• Buying clothes from fashion fully as they are incomplete designers, getting • Enables people to manage makeovers done their image by teaching to• Weight Management optimally utilize resources of• Cosmetic surgery and clothing, grooming , body treatments for looking and language & etiquette and vocal feeling better communication
  • 5. Image Management-Interior Design Best way to understand• Interior Design • Image Management Carpentry Fashion Vocal Masonry Electrical Commun Grooming ication Interior Image Design Body Management WeightArtifacts Plumbing Language Manage ment Soft Furnishing Painting Etiquette Skills
  • 6. Image Management-Interior Design Best way to understandInterior Design Image Management• Every interior has 7 • Image has elements just like elements as described in interior previous slide • Again one element has no• Any one element has no knowledge of most others knowledge about others although all together create although all have to come an image together to create the • Image Consultant is expert interior in each element so• Interior designer is expert in complete solution each element so complete solution
  • 7. First Impression Consulting Pvt. Ltd• Pioneering venture in Image Management in India• Alliance with Judith Rasband, one of the most senior image consultants in the world based in USA• Promoters having excellent track record in creating new industries and multi city operations
  • 8. Management ProfileRakesh Agarwal Suman Agarwal• Boston University Graduate • 12 years experience in• Family background of over service industry Rs. 3000 crores revenue per • 4 years in leading training year company at national level• History of several firsts in • 8 years with Jet Airways, out India of which 3 years responsible• Top 5 finalist for India Young for recruiting and grooming Business Achiever Award in cabin crew 1996 • Face of the airline in 2003
  • 9. Judith Rasband• One of the most senior image consultants in the world• A Certified Image Master (CIM), the highest certification in image industry. Only 8 in the world• 40 years of international image experience• Curriculum partner of First Impression Consulting
  • 10. Complete Industry Creation• Complete project with all customer needs taken care of through different programs and specialized skills programs• A business to business model• Enabling people at various levels to offer services to the market• Self dependent and self sufficient concept on a co-created community model
  • 11. Image Consulting PartnerProgram to Produce ImageConsultants Months 1 to 3• Not a course but complete business opportunity program Assignments to internalize the An end to end solution to produce 14 days of training• training image consultants• Unique model providing complete business incubation of image consultants in the program• Six steps Months 4 to 6• 9 months to start practice as an independent certified image All consulting material, ICSI consultant 6 days of training certification preparation• 24 days of full day training session covering all aspects of image consulting• Business identity creation including logo, stationary and Months 7 to 9 website• All consulting material All consulting material Business Identity creation• Assistance in certification with ICOST ICSI• ICOST- image Consulting operating system and tool• Marketing support to get clients
  • 12. Start practice in 9 monthsas independent imageconsultant Services offered by Image Consultants•Offer various services to the market•One on one coaching to elite segment•Groups workshops for masses•Corporate employee training•Company image consulting One on one coaching Groups workshops•Training of sales staff in retail garmentstores•All material for all of above provided•Investment in the program Rs. Corporate retainer Retail store retainer1,88,000 to Rs. 2,38,000 + Service tax and employee and employee•Everything included•Respectful, high earning potential trainings trainingprofession•Flexible timings as most imageconsultants operate from home Training related works•No office or employees needed from the company•In house training related business ofcompany for future students of based on capabilitydifferent courses and programs basedon capability http://www.imageconsultinginstitute.com/become-an-image- consultant/meet-our-image-consultants/
  • 13. 3 to 12 Business Franchiseesbased on city level tomarket image courses and Business Franchisee Offeringsspecialized skills programs• Marketing diploma in image management and advance diploma in image management Image Education Specialized Skills Specialized Skills• Students can look for jobs in service Rs. 1,10,000 and Programs Programs industry and also in training departments in companies Rs. 65,000 Rs. 9,900 Rs, 6,100• Can also apply skills in existing profession and/or business Advanced Job• The courses in image management diploma in Marriage have a flavor of fashion, styling, ready image Ready weight management, make up, etiquette and mannerism, soft skills management all of which are careers in great demand individually and here one gets trained in all Specialized skills program take care Diploma in Future• Super of 4 biggest segments of individual Image Housewives Adult learning- Marriageable girls and Management boys, job seekers, housewives and teenagers• Excellent and unique marketing strategy on a distributed model
  • 14. Business FranchiseeMarketing Strategy for Image Business FranchiseeEducation and SpecializedSkills Programs Network• Marketing based on distributed strategy by each business franchisee having 30 sales points• Each sales point being an establishment or an individual having an influence on potential Outlet Partners target audience for the programs Image Additional• Marriage Bureaus, Placement Marriage Associates marketing Agencies, Beauty Parlors, Cyber Bureaus, campaigns in Teachers, Cafes ,Teachers, Career Placement schools, Counselors, Professors and many Professors, Agencies, colleges, more Insurance Beauty Parlors, recreation• Investment for business Agents, Career franchisee Rs. 5 lacs and an office Gyms, Cyber clubs etc Counselors etc space of 400 sq ft with interiors cafes etc• Projected ROI over 100% each year• Individuals with or without prior experience eligible• Total support from Company
  • 15. Complete Network in a City Master Franchisee Master Franchisee• Overall representative of the company in the city Image Consulting• 1000 Sq Ft office with interiors Business Franchisees Partner Program and an investment of Rs. 12 to 20 lacs• Operates image consulting partner program directly and markets image education and Diploma and Marriage Ready specialized skills programs Advanced Diploma Job Ready through a network of business in Image Super Housewives franchisees Management Future Adult• Projected ROI over 100% each year• Complete support and hand holding from the company Image Consultants are independent business• Men and women with or without owners and are also engaged as trainers based prior business experience invited on capability to teach courses in image management and specialized skills programs
  • 16. RememberNo opportunity is ever lost Some one else takes it
  • 17. Thank You• Join our page on face book to get free updates, articles and tips on image management: www.facebook.com/imageconsultingbusinessinstitute• Visit out website www.imageconsultinginstitute.com to read many articles and tips on image management• You will be invited to a free presentation in your city soon
  • 18. DisclaimerThe figures mentioned as projected returns forare indicative and can vary depending uponthe market conditions and efforts put in

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