One of the biggest value in today's digital world is
creating communities that one can own. Then one
needs to find engagement vehicles for the
community so that they can interact and transact
with the community owner and with each other.
• Some of the biggest successes in the last two decades in
terms of business models and valuations are communities like
Face Book, Linked In, free email providers etc.
• The bottom line is that owning a community of a large
number of people from all over the world is something which
creates a huge value.
• Once the community is formed then there are several things
that can be done with this community including selling
products, services and networking opportunities.
The biggest challenges faced in creating
communities are the following.
• A compelling and strong reason for people to
join the community
• Reasons for interacting within the community
All the E-Commerce portals like flip kart,
Jabong, Myntra and Snap Deal, OLX etc attract
people who buy from there but unless one
wants to do that there is no reason to actually
go there so there is no community.
• 365 Communities by date of birth under one
large community called ICBI 365
• People would get excited and enthusiastic
about coming together with other people
born on the same day
Personality and Character Traits
• The most important aspect of the identity of a person is the
person’s image and soft skills aligned to personal
• It is well known that personal characteristics are largely
related to the sun sign or birth date of the person.
• Hence aligning image management
advise to the person’s birth date
will provide a very powerful way to
give individual advise to a large
number of people.
• ICBI already has a large network of image consultants
who are trained in the art and science of image
• ICBI is planning to partner with these consultants
and offer personalized image advise to people based
on their birth date.
• Further, it will also provide additional value in terms
of products that are particularly suited to personal
characteristics such as clothing and accessories, gifts
and other personal items that enhance the image.
• Another important aspect of personal image is the
feeling that you are not alone - sharing your image
characteristics with others who are similar is a very
powerful way to enhance one’s self image.
• Hence ICBI 365 will also include facilities for persons
born on the same day to share their ideas, concerns,
challenges and successes with each other, resulting
in a powerful feeling of belonging.
• Is one of the biggest project that has been
planned and is something which will bring
lifetime of earning for the participating
This project is ingenious and will eventually
become the biggest initiative which will engulf
everything that ICBI will offer.
• This project is about using the existing biggest seller
in India to bring people together in communities, and
that is "Astrology". Anything related with astrology
and zodiac signs etc always sells in India. There are
numerous books about personality and character
traits about people born under a zodiac sign.
• Similarly there are books which talk about
personality and character traits of people born
on each day of the year. And the fact is almost
all the people reading it identify with it to the
extent of 70% to 100%.
Using a book to establish authority and interest
A Unique-First ever book will be published
which will talk about personality and
character traits of people for each day of the
year along with Image Management and
Success advice for people born on that day.
There will be 365 pages talking about the
• This book will be published and promoted
heavily. The reason no one else can do it is
that it requires 365 consultants born on one of
the 365 days under one roof and other than
ICBI no one has that.
Each page will be written by an
Image Consultant who was
born on that day. The
consultant writing this page will
have two levels of authorityOne because he or she is an
Image Consultant and second
that he or she is born on that day.
So for example for people born on 14th January the page
will be written by an Image Consultant born on 14th January.
For page of each day
picture and contact
details will be
mentioned on the
A format will be given by ICBI to write this page and an
astrologer and an editor will be hired to help the consultants
write the pages for their day.
• A website will be created with 365 mini sites connected with
• This is a hugely expensive website as it is actually 365
• Each site for a particular date will be led by the same
consultant who wrote the page for the book.
• So once someone comes to this website they will enter their
date of birth and the website for that day will open with
image and success advice etc for people born on that day.
• It will again display that consultants picture and
contact details and links. This website will also have a
face book type social platform with more customized
• Through promotion it will start
creating communities of people
from all over the world born on
same day. Everyone will love to network
• with different people born on their birth day.
• A proposed television program which will air
everyday as a 2 to 3 minute capsule which will have
the consultant for that day talking about advice for
people born on that day. This will again bring a huge
viewership for each day and it will also end with
talking about coming and joining the community for
people born on that day.
• A newspaper deal is also being considered to
print one strip under the horoscope which will
again invite people to join the community.
The business implications for this initiative are
un-imaginable. Sky is the limit.
Although in future, few years down the line
many things will evolve but the following are
planned as of now.
• The consultant for each day will now actually
have a super speciality to guide people on
Image Management born on a particular day
which is also the birth date of the consultant.
• In India the total urban population which as per
census is about 38 Crores, the population of SEC A1,
A2, B1 and B2 which are the affording class as per
Socio Economic classification of government of India
is about 12 Crores.
• Which means that there are about 3 lac people of
affording class for each birth date in urban ares
alone. These 3 lac people now become an exclusive
target for that consultant.
• The consultant will now create workshops and consulting packages for
people born on that day with help of ICBI.
• Anyone seeing a promotion of a workshop specifically for people born
on a particular day will for sure be tempted as other than the
workshop it also has the fascination of meeting another 10 to 15
people born on that day.
• Also anyone else seeing a promotion like that will for sure either be
tempted to gift it to someone whom he knows born on that day or at
least inform that person about it.
• The ICBI 365 website will also be a heavy duty ecommerce site selling gift items, timeless gift items,
clothes, accessories and many other things for
specific birth dates.
• Imagine that if you had to buy a birth day gift for
someone, and if you came to know about a site
which sells gifts according to each birth date, would
you not really be tempted to go there first to buy
• Many other similar initiatives will be created
as we go along.
• There is no doubt whatsoever that this will
generate enormous income for ICBI as well as
the consultant for each day lifelong.
• Anything that the consultant creates for her day
she/he will need to share a percentage of revenue
with ICBI. This will include workshops, consulting
packages, gift items etc.
• Anything that ICBI creates and sell through this
website, the consultant will get a share of that
revenue. Exact share will be worked out soon.
BUY YOUR DATE
• Buy your date. understand that only one consultant
can have one date as the main owner of that date.
• This is one opportunity that if you miss now, you can
never get it again as someone else born on that day
will take that date.
• Once you buy a date you own it for your life.
• At one stage you will keep earning even without you
doing anything as whatever sells for that day you will
get a share.
Rs. 1,50,000 + ST totalling to Rs. 1,68,540
• Rs. 98,540 now
• Rs. 30,000 when you submit your page for the book (About 3 months)
• Rs. 20,000 when the book is ready to go to print (About 6 months)
• Rs. 20,000 when the book is published
• Rs. 50,000 per year charge from second year onwards from the date
the book is published.
• The per year charge right now is fixed for 3 years after which it will be
• Q) Why are we charged Rs. 1,50,000 for this?
• A) This is a once in a lifetime opportunity. This is not a course
or training but a business deal. The cost of this project is huge
and at the same time one cannot get it for free. On speaking
to one of the top most consultants in the world I was told that
this concept is so strong and unique that I should actually
auction it in the world market to get consultants. If this were
to be floated in open market ne can probably get up to
$10000 to $ 20000 at least for it.
• Q) Why the annual charge?
• A) First of all for clarity understand that this is from second
year onwards. The cost of maintaining the website, social
platform as well as the e-commerce portal is massive. Also if I
were you I would not worry about the annual charge as
obviously by that time only if you see the benefit will you
renew or you can always opt out.
• Q) Why there might be a revision for annual fee after three
• A) The future implication of this project is un-imaginable at
this time. It could reach unprecedented levels hence we do
not want to restrict ourselves at this time. But once again
there is nothing to worry here as for example even if let's say
the annual fee is revised to even Rs. 10 lacs, you will only pay
it if you are earning much more from this or you will opt out.
• Q) Is this for life.
• A) Absolutely if you keep renewing.
• Q) What if there are multiple consultants born on one day?
A) There are and many more will come. In any case any date
owner will need assistance as going forward you will not be
able to handle all the work yourself. So there will be 3 levels
here. One date owner, 2 seniors and 3 associates and they will
all come under the main owner. The partners and associates
will pay proportionately lesser and will earn also in the same
manner. After 3 years the numbers of seniors and associates
• Q) How will ICBI decide on who will be the date owner if it
receives multiple applications right at the start?
• A) It has already started happening. Once multiple
applications are received the decision of main owner will be
based on 3 things. Highest weightage will be to first cum, then
seniority and then ICBI's decision on capability. That is why it
is important to book your date ASAP by paying the first
• Q) What else will I need to do?
A) You will really need to research on your birth date as per
guidance of ICBI. You will also need to submit eventually a
birth certificate for us to know for sure that your birth date is
what you claim as that is the main point in this whole
• Q) How do I pay?
• A) Since this is something which will go very fast and once
your date is gone, well it is gone forever. This is not an
opportunity that will come back ever. Already many dates are
blocked. So you are advised to book and pay as soon as you
can as here a delay can be really expensive.
• Q) Is there a deadline to finalize and pay?
• A) Faster you do it better it is or you may loose
the chance to be date owner. However after
31st December, ICBI will sell dates to
consultants in the world market.
• Q) Is there any estimation of earning/
• A) No one can really project how huge it can
be however just for example: If there are 5000
people in your date community and each one
does a transaction once in a year and if you
earn even Rs. 100 from that transaction it
comes to Rs. 5,00,000 in that year.