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If Castillo   You The New Product Ready To Launch
If Castillo   You The New Product Ready To Launch
If Castillo   You The New Product Ready To Launch
If Castillo   You The New Product Ready To Launch
If Castillo   You The New Product Ready To Launch
If Castillo   You The New Product Ready To Launch
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If Castillo You The New Product Ready To Launch

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How to market yourself and make connections.

How to market yourself and make connections.

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  • 1. New Product Development YOUAn Amazing Product Ready to Launch Irene Francesca
  • 2. Networking – Marketing Yourself Breaking the ice Working the room Your elevator pitch
  • 3. Breaking the Ice Have your tools ready • Read the news of the day, particularly the ones related to your own industry. • If the networking event is related to an association of which you are not a member, do a little research to find out the type of people that are members. • Find common links to the group and you. We tend to like people like us. • There is nothing like a friendly smile. It has been proven that people respond better to a smile than to a serious face.
  • 4. Working the Room – Marketing Yourself The best marketers create an experience the consumer wants – Not just music but portable and with a great sound – iPod You are the product – Need to wrap it well (dress for the occasion), create a desirable situation – they want to be associated with you because you bring them value “…Think of a networking event as the possibility of making 100 friends.” Quoted from a smart Latina at a networking event. What do friends do – help each other, right?
  • 5. Networking – Marketing Yourself Have your elevator pitch ready and rehearsed • Your elevator pitch is what you can tell me about yourself in one or two minutes. • I use a branding – What differentiates me from other people: – My international experience – My education – My languages Bring all the points together to show who You are. Like the stars in the sky that by joining the dots make wonderful constellations – that stars are your skills – the constellation is - YOU.
  • 6. Networking – To Open Doors to New Possibilities You must have business cards – self-printed or store bought. Names on napkins get lost. After event, follow-up with an e-mail note or an article that you may think the person would be interested in. Or just a short hello to re-connect and keep in touch. • Repetition = remembering You

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