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Your Social Media StrategyConnections and Limitless Opportunities                      Irene Francesca Castillo           ...
Notice and DisclosureThe following presentation is a pay forwardcommunity service for the 50+ EmploymentExpo, JCA, Rockvil...
YOU  A Connector to Multiple Groups through the WorldLinkedIn has 150 million members in 200 countries – The Sky is the Li...
•   Today’s presentation will cover:•   What LinkedIn Can do for You•   Build your profile - This is your marketing piece•...
• How to get started:  – Create an account – It is free – www.LinkedIn.com  – Build your profile     • Professional pictur...
*The Following Slides Will Provide• A LinkedIn Profile and its different components• Groups• Discussions• Connections• Wor...
Profile and Its Different Components – Part 1
Profile and Its Different Components – Part 2
Your Very Own News Aggregator
Groups – Your Own Groups
Group Discussions
Group Statistics Shows How active the Group Is and theGeographic Locations as well as the Professional Occupations
Your Connections
Your Worldwide Network Connections           and Statistics
If you are interested in a Company,    Follow it and Get the Scoop…
-             TOOLS I USE• Box  – You can upload work samples• SlideShare  – You can upload your PowerPoint presentations•...
Other LinkedIn Tools
LinkedIn Learning Centerhttp://learn.linkedin.com/http://learn.linkedin.com/new-users/LinkedIn Bloghttp://blog.linkedin.co...
Free LinkedIn Learning Resources
Summary• Create your account                              Use Social• Build your profile                              Medi...
Thank you.              Have a great Summer!            Irene Francesca Castillo           Castillo Global Consultinghttp:...
2012   Your Social Media Strategy   Anyone Can Do It
2012   Your Social Media Strategy   Anyone Can Do It
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2012 Your Social Media Strategy Anyone Can Do It

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This is a presentation at the 50+ JCA professionals in transition career fair to help people create their profile in LinkedIn to get a job.

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  • I have selected my own profile since this eliminates the privacy issues if I were to use someone’s else as an example. I have copied the different parts that I want to highlight for your since it was not possible to copy everything in one page.
  • Elaborate about each category.
  • Transcript of "2012 Your Social Media Strategy Anyone Can Do It"

    1. 1. Your Social Media StrategyConnections and Limitless Opportunities Irene Francesca Castillo May 21, 2012 http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA
    2. 2. Notice and DisclosureThe following presentation is a pay forwardcommunity service for the 50+ EmploymentExpo, JCA, Rockville, Md. It is based on myown positive experience using LinkedIn. I amnot receiving any compensation in any wayfrom LinkedIn or the products that arementioned here. I used my own profile as anexample to avoid any privacy issues.
    3. 3. YOU A Connector to Multiple Groups through the WorldLinkedIn has 150 million members in 200 countries – The Sky is the Limit.
    4. 4. • Today’s presentation will cover:• What LinkedIn Can do for You• Build your profile - This is your marketing piece• Get connected - Build up your network• Join groups - Share your expertise• Use social media - mini-blogging, tweeting• Follow a company, follow a member• Use LinkedIn Tools to increase your social media visibility
    5. 5. • How to get started: – Create an account – It is free – www.LinkedIn.com – Build your profile • Professional picture - This is not Facebook • Your name and your Expertise - It is like a newspaper’s headline • Jobs: Present and Past • Education • Recommendations • Websites – Your company, where you went to school • Twitter • Public Profile – Your Very Own URL
    6. 6. *The Following Slides Will Provide• A LinkedIn Profile and its different components• Groups• Discussions• Connections• Worldwide Network Connections and statistics of these connections• Company you follow *To avoid any privacy issues my own profile is being used
    7. 7. Profile and Its Different Components – Part 1
    8. 8. Profile and Its Different Components – Part 2
    9. 9. Your Very Own News Aggregator
    10. 10. Groups – Your Own Groups
    11. 11. Group Discussions
    12. 12. Group Statistics Shows How active the Group Is and theGeographic Locations as well as the Professional Occupations
    13. 13. Your Connections
    14. 14. Your Worldwide Network Connections and Statistics
    15. 15. If you are interested in a Company, Follow it and Get the Scoop…
    16. 16. - TOOLS I USE• Box – You can upload work samples• SlideShare – You can upload your PowerPoint presentations• Reading List – Books you read and recommend• Polls – Your own survey• Events - Conferences, meeting you will attend
    17. 17. Other LinkedIn Tools
    18. 18. LinkedIn Learning Centerhttp://learn.linkedin.com/http://learn.linkedin.com/new-users/LinkedIn Bloghttp://blog.linkedin.comHow LinkedIn will fire up your career - CNN Money.com - http://money.cnn.com/2010/0
    19. 19. Free LinkedIn Learning Resources
    20. 20. Summary• Create your account Use Social• Build your profile Media Daily• Share and market your expertise• Brand yourself• Give before you receive• Use all the LinkedIn Free Tools to Optimize your Profile• Blog and Twit with one click in your Home Page
    21. 21. Thank you. Have a great Summer! Irene Francesca Castillo Castillo Global Consultinghttp://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA
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