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Social Media

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  • 1. Social MediaWeb 2.0 and Social NetworkingIan Carnaghan Information Culture
  • 2. Social MediaWeb 2.0 O’Reilly and MediaLive International Web 2.0 after the dot com bubble burst Dynamic Web Based Applications Interactivity and Participation Information Sharing Remote Conferencing* What is Web 2.0: http://oreilly.com/web2/archive/what-is-web-20.html Information CulturePage  2
  • 3. Social MediaSocial Media and Social Networks Social Media  Media developed to be disseminated through social interaction. Blogs, forum postings, videos, etc.  Connecting people with common interests.  Collaboration and sharing of information: Flickr, YouTube, MySpace.  Making Professional Connections: Organizational Social Networks, Alumni Associations, LinkedIn. Information CulturePage  3
  • 4. Social MediaSocial Networking in Plain English Information CulturePage  4
  • 5. Social MediaReal World Commercial Value Integration of Social Networking  Company Fan Pages / Facebook  Cheap means to broadcast news and information / Twitter Beyond Search Engines  Driving traffic through social media  Promotion of products and services Information CulturePage  5
  • 6. Social MediaRisks with Web 2.0 and Social MediaInformation published Published informationon social networking from others can hurtplatforms can become your reputation both Services are onlythe property of that personally and available as long ascorporation professionally. the site is available. Step 1 Step 2 Step 3 Step 4 Step 5 There is no “delete” key Data is only protected on the Internet. Even to the extent of when information has safeguards the social been deleted, archives networking provider remain. has in place.Investment and potential loss with the ever changing industry remains a concern. Information CulturePage  6
  • 7. Questions Information CulturePage  7

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