Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC
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Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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This is the presentation Akram Atallah presented at the 3rd Marketing & gTLD Strategy Congress in New York City on March 3, 2014. It provides an update on the New gTLD Program.

This is the presentation Akram Atallah presented at the 3rd Marketing & gTLD Strategy Congress in New York City on March 3, 2014. It provides an update on the New gTLD Program.

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    Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC Presentation Transcript

    • Internet Corporation for Assigned Names and Numbers (ICANN)! + Dedicated to keeping the Internet secure, stable and interoperable + Coordinates the Internet’s 
 unique identifiers + Follows consensus-driven 
 multistakeholder model + Formed in 1998 as a not-for-profit 
 public-benefit corporation One World. One Internet. + Hub offices in Los Angeles, Istanbul, Singapore and engagement offices globally 2
    • Our Changing World! Internet of Things ! IPV6! Regionalization! Localization ! Volume of Digital Data! New generic Top-Level Domains!
    • New gTLDs: Expanding & Transforming the Internet Ecosystem! Competition + Mature Domain Name Industry + Entry into emerging markets + Internet Economy and GDP + Brands operating Top-Level Domains Innovation Choice 4 -  Maintain control of branding -  Foster a better reputation online -  Create new ways to use gTLDs + Correlation between brand name and product or service + Better branding potential for startups
    • A Safer Internet! New gTLD Program = New Safeguards in the Internet Trademark Clearinghouse! Uniform Rapid Suspension System! A one-stop solution to help protect a trademark across every new gTLD For clear cut cases of infringement, rapid means to suspend a domain name ! Proactive means of protecting rights ! !Sunrise Services! Post-Delegation Dispute Resolution Procedure! Claims Services! ! DNS Security (DNSSEC)! ! Verification of data transmitted online ! Addresses instances where a registry operator is complicit in trademark infringement
    • Collaboration! Brands and the New gTLD Program + Business and IP experts contributed to the development of the New gTLD Program from the beginning -  Policy, Applicant Guidebook, Rights Protection Mechanism Requirements + ICANN’s Domain Name System Industry Engagement Team – we’re here to help! + Brands can help shape policy by engaging with ICANN, in particular the generic Names Supporting Organization -  Registry Stakeholder Group (RySG), Business Constituency (BC), Intellectual Property Constituency (IPC) 6
    • RA Specification 13! Brands asked, ICANN listened + Brands want a mechanism to promote and maintain trust in their TLDs – ICANN and the community drafted Spec 13 Public Comment Period closed 31 December 2014 + 3 main changes to standard RA: -  Brands permitted to use a single, or limited number of trusted registrars -  Mandatory two year “cooling off” period after a dotBrand gTLD dissolves to avoid consumer confusion -  Exemption from RA Code of Conduct (Spec 9) 7
    • ICANN Outreach! Resources for newcomers + ICANN Learn – take a class at http://learn.icann.org + Newcomers Program – orientation for ICANN meetings + Fellowship Program – make a difference Internationalization + Remote Participation enhancements + Expansion of Language Services Team Building awareness of new gTLDs across the globe + Global Stakeholder Engagement + Media Outreach 8
    • Thank You!! Learn more online! ICANN website: http://www.icann.org/ New gTLD website: http://newgtlds.icann.org/en/ ! Meet us in Singapore! ICANN 49 in Singapore, 23-27 March 2014 Meeting Website: http://singapore49.icann.org 9