Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC
Internet Corporation for Assigned
Names and Numbers (ICANN)!
+ Dedicated to keeping the Internet secure,
stable and interoperable
+ Coordinates the Internet’s
+ Follows consensus-driven
+ Formed in 1998 as a not-for-proﬁt
One World. One Internet.
+ Hub oﬃces in Los Angeles, Istanbul,
Singapore and engagement oﬃces globally
Our Changing World!
Internet of Things !
New generic Top-Level Domains!
New gTLDs: Expanding & Transforming
the Internet Ecosystem!
+ Mature Domain Name Industry
+ Entry into emerging markets
+ Internet Economy and GDP
+ Brands operating Top-Level Domains
- Maintain control of branding
- Foster a better reputation online
- Create new ways to use gTLDs
+ Correlation between brand name and
product or service
+ Better branding potential for startups
A Safer Internet!
New gTLD Program = New Safeguards in the Internet
A one-stop solution to help protect
a trademark across every new gTLD
For clear cut cases of
infringement, rapid means to
suspend a domain name
Proactive means of protecting rights
DNS Security (DNSSEC)!
Verification of data transmitted online
Addresses instances where a
registry operator is complicit in
Brands and the New gTLD Program
+ Business and IP experts contributed to the development
of the New gTLD Program from the beginning
- Policy, Applicant Guidebook, Rights Protection Mechanism
+ ICANN’s Domain Name System Industry Engagement
Team – we’re here to help!
+ Brands can help shape policy by engaging with ICANN, in
particular the generic Names Supporting Organization
- Registry Stakeholder Group (RySG), Business Constituency
(BC), Intellectual Property Constituency (IPC)
RA Speciﬁcation 13!
Brands asked, ICANN listened
+ Brands want a mechanism to promote and maintain trust
in their TLDs – ICANN and the community drafted Spec 13
Public Comment Period closed 31 December 2014
+ 3 main changes to standard RA:
- Brands permitted to use a single, or limited number of trusted
- Mandatory two year “cooling oﬀ” period after a dotBrand
gTLD dissolves to avoid consumer confusion
- Exemption from RA Code of Conduct (Spec 9)
Resources for newcomers
+ ICANN Learn – take a class at http://learn.icann.org
+ Newcomers Program – orientation for ICANN meetings
+ Fellowship Program – make a diﬀerence
+ Remote Participation enhancements
+ Expansion of Language Services Team
Building awareness of new gTLDs across the globe
+ Global Stakeholder Engagement
+ Media Outreach
Learn more online!
ICANN website: http://www.icann.org/
New gTLD website: http://newgtlds.icann.org/en/
Meet us in Singapore!
ICANN 49 in Singapore, 23-27 March 2014
Meeting Website: http://singapore49.icann.org