Social Networks + Basque 2 0 European Minority Language Network Igor Calzada Donostia 19th Feb 2010

SOCIAL NETWORKS & BASQUE 2.0

góðan morgun maidin mhaith bon dia bos días mintin vat goemoarn god dag bore da madainn mhath góðan dag bonjorn góðan morgun maidin mhaith egun on bon dia bos días mintin vat goemoarn god dag bore da madainn mhath góðan dag bonjorn Hyvää päivää Hyvää päivää

INDEX 0.- Introduction; “The” Question. 1.- 2.0? 2.- “The” Research Question & 7 Objectives. 3.- Research Project Design ( in process ). 4.- 10 Main Conclusions: Decalogue ( up to now ). 5.- Putting in Practice: http://www.euskara2puntu0.com 2.0 Interactive website & its main 3 Strategic Projects.

0.- Introduction: “The” Question. At the end of the day, everything boils down to this Question: Which are the real benefits of the new 2.0 logic or Social Networks revolution/popularity for the minority languages & their nowadays challenges?

1.- 2.0? What’s that?

1.- 2.0? Logic&Elements evolving… Logic Direction Content Unit Space 1.0 One-to-One Static Person & Groups Analogic 2.0 One-to-Crowd Dynamic Network Analogic+Digital

1.- 2.0? Web 2.0 & Networks…

1.- 4 Social Consequences of the 2.0 logic & tools. 2.0 is about
Importance of the Social Participation
(Social Capital-R.Putnman)
2. Relevance to re-create Community around the own person.
(Community-Z.Bauman)
3. Content remixing creatively .
(Remix Culture-L.Lessig)
LANGUAGES!!! (1) Living together, (2) transforming languages´ codes &
(3) giving the chance to express freely.
(Txting -David Crystal)

1.- Txting….new codes…new language usage TTYL = TALK TO YOU LATER

1.- Txting…new codes…new language usage

1.- 2.0? Most popular Web 2.0 ( at least in the Basque blogosphere ) WEB 2.0 Tuenti Facebook Twitter LinkedIn MySpace Flickr YouTube Wikipedia OBJECT (noum) ·Messages ·Photos ·Events (real & lies) ·Messages · New friend. · Tweet. · Clues. · Job profile. · Work update. · New contact. · Song. · Video. · Gig. · New friend. · Photo. · Video. · Searching. ACTION (verb) · Reply. · Tag. · Wall. · Reply. · Like it. · Wall. · Follow. · Retweet. · Reply. · Private messages. · Write. · Recommend someone. · Blog. · Update. · Upload. · Upload. · Read. · Reference.

1 person connected Publish Job SHARE WORK Reputation Purchase Audience Certification Avatars Search Passion Expression Opinion SAY ON some1 BUY KNOW CERTIFY REPRESENT LOOK FOR/FIND ENJOY/ HOBBY SAY LIKE 1.- 2.0 levels 2.0 is about

1.- 2.0 landscape.

1.- 2.0 levels 2.0 landscape Social Networks (person-to-people) Social Medias (individual-to-crowd)

1.- This project specifSCOPE + 2.0 landscape Social Networks (person-to-people) Social Medias (individual-to-crowd) Language

1.- This project specif SCOPE. Koordinazio Zuzendaritza / Coordination Direction. Hizkuntza Politikarako Sailburuordetza / Linguistic Policy Vice-Ministery. Kultura Saila - Eusko Jaurlaritza / Culture Dep. - Basque Government. Social Networks (person-to-people) Language

At the end of the day, everything boils down to the following Question: What can we do right now To keep on developing our minority “ wide ” ( broad band ) languages In the 2.0 logic ? (1) Which is the diagnosis for each of us ? (2) Which should be our strategies ? 2.- “The” Research Question & 7 Objectives.

“ Some” European languages located in the map 1.- Languages: Brief description.

“ Some” European language list & its families 1.- Languages: Brief description.

2.- 7 Objectives.
1.- To KNOW : What is the reality and the current diagnosis about Social Networks in the European Union (EU) minority languages ?
*According to 3 main factors=
(1) Sociolinguistic+ (2) Connectivity+ (3)Social Proactivity
: Best practices & experiences
2.- To GATHER about Social Networks applied to those EU languages in any social field (education, medias, business, culture, leisure, associations, e-local govenment,)
3.- To IDENTIFY : Key players in this topic in the EU scope (universities, consultancy, public administration,…)
4.- To PROFILE : Tuenti, Facebook and Twitter Social Networks Basque language users different profiles.

2.- 7 Objectives. 5.- To LOOK INTO : USERS! Motivations, fears, attitudes, behaviours, usage of the language/s (at the same time), boundaries, risks, opportunities, benefits. Why & What do they use them for? 6.- To IMPLEMENT : Several STRATEGIES according to the previous diagnosis . Grassroots intervention: Who key players with? Which field? *Has just came across during the research process: Urgently we need to face the opportunity in the “grassroots”: Medias, School , Local administration & Adult basque language education. 7.- To DISSEMINATE : The results of this project should be distribuited all around the current and future users. Thus, taking into account potential users in favour of the increasing usage & content creatively creation in basque language. *** http://www.euskadi.net/euskadi2puntu0 is a 2.0 interactive platform that is being designed in its beta version in parallell with this research project. (Will explain this at the end of the ppt)

At the end of the day, everything boils down to the following Question: What can we do right now To keep on developing our minority “ wide ” ( broad band ) languages In the 2.0 logic ? (1) Which is the diagnosis for each of us ? (2) Which should be our strategies ? 3.- Research Project Design ( in process ).

    
Theories of Social Networks
Social Networking
Sociolinguistic State-Of-The-Art
Theoretical Framework Hypothesis
Users
Linguistics Usages.
Motivations & Attitudes
Fieldwork: Qualitative Research Methodology.
Focus group (4):
Tuenti,
Twitter,
Facebook and
Basque professional users of Social Networks
In-depth interviews (16):
S: Strengths.
W: Weaknesses.
O: Opportunities.
T: Threats.
*Factors:
- Risks & Boundaries,
+ Innovations & Niches.
Dissemination of Results Strategies Description: Basque language use on the Internet Social Networks or Web 2.0 3.- Research Project Design ( in process ): Methodology (WP & Milestones).

Selected 12 EUROPEAN MINORITY LANGUAGES* , interesting in the combination of we could call LANGUAGE 2.0 (“basque 2.0”): 1- Sociolinguistic factor: Minority language speakers or bilinguals level. Bilinguism rate. 2- Connectivity factor: Internet and network usage per capita. Access&usage rate. 3- Social Proactivity factor: Social participation in the blogosphere in favour , supporting or just using the minority language in the internet. 3.- Research Project Design ( in process ): Selected 3 SOCIAL NETWORK in the basque blogosphere: 1- Popularity factor: The most popular ones. User rate. 2- Representative factor: Different purpose for users & different segment/profile. 3- Spontaneous factor: Fluent (spontaneous & natural) usage of the language on the web 2.0 Life Cycle.
Faroese
Gaelic Irish
Basque(EAE)
Catalan (CAT)
Galician
Breton
Frisian
Swedish (FI)
Meänkieli
Welsh
Gaelic Scottish
Icelandic*

Frisiera Katalana Euskara Galiziera Bretoiera Galesa Irlandera Eskoziako gaelikoa Faroeera Meänkieli Suediera *Islandiera Inhabitants 2.772.533 Speakers 2.500.000 ( %90,1 ) Inhabitants 5.900.000 Speakers 2.478.000 (%42 ) Inhabitants 2.799.846 Speakers 582.368 ( %20,8 ) Inhabitants 640.000 Speakers 480.000 ( %75 ) Inhabitants 4.328.535 Speakers 206.000 ( %5 ) Inhabitants 13.529.127 Speakers 9.118.882 ( %67,4 ) Inhabitants 3.015.558 Speakers 863.840 ( %28,6 ) Bretoiera : Ofis ar Brezhoneg (Inhabitants, INSEE 2006; Speakers, Sondage 2007) Euskara : IV. Mapa Soziolinguistikoa / IV. Inkesta Soziolinguistikoa (EUSTAT eta HPS / HPS, 2006ko datuak) Faroeera : http://en.wikipedia.org/wiki/Faroese_language Frisiera : Province of Frysland Gaelikoa (Eskozia) : http://www.amarauna-languages.com/ Gaelikoa (Irlanda) : Statement on the Irish languague 2006 (Irlandako Gobernua) Galesa : Welsh Language Board (2001eko zentsua) Galiziera : INE eta IGE (Inhabitants, 2007; Speakers, 2001eko zentsua) Islandiera : http://en.wikipedia.org/wiki/Iceland Katalana : http://www20.gencat.cat/portal/site/Llengcat/ (Dades i estudis) Meänkieli : http://es.wikipedia.org/wiki/Me%C3%A4nkieli Suediera (Finlandian): http://www.stat.fi/tup/suoluk/suoluk_vaesto_en.html Inhabitants 5.300.000 Speakers 300.000 ( %5,6 ) Inhabitants 9.000.000 Speakers 30-70.000 ( %0,3-0,8 ) Inhabitants 5.500.000 Speakers 67.000 ( %1,2 ) Inhabitants 48.778 Speakers 48.000 ( %98,4 ) Inhabitants 313.000 Speakers 313.000 ( %100 ) 3.- Research Project Design ( in process ): 12 Selected Minority Languages*.

Internet Users % EU-27=83 3.- Research Project Design ( in process ): 16-24 age range of internet once a week users (%). >= 95 85 - 95 75 - 85 65 - 75 55 - 65 < 55

EU-27=71 3.- Research Project Design ( in process ): 25-34 age range of internet once a week users (%). Internet Users % >= 95 85 - 95 75 - 85 65 - 75 55 - 65 < 55

Iturria: Annuaire régional d’Eurostat 2009 1 Bretoia 2 Euskara 3 Frisiera 4 Gaelikoa 5 Galegoa 6 Galesa 7 Katalana 3.- Research Project Design ( in process ): Internet ACCESS per NUT Regions. Accès internet et accès large bande des ménages, par régions NUTS 2, 2008 Pourcentage de ménages ayant un accès à l’internet et disposant d’un accès large bande       

Iturria: Annuaire régional d’Eurostat 2009 1 Bretoia 2 Euskara 3 Frisiera 4 Gaelikoa 5 Galegoa 6 Galesa 7 Katalana 3.- Research Project Design ( in process ): Internet USAGE per NUT Regions. Utilisation régulière de l’internet, par régions NUTS 2, 2008 Pourcentage de personnes qui accèdent à l’internet, en moyenne, au moins une fois par semaine       

3.- Research Project Design ( in process ): 12 European Minority Languages = BILINGUALS + ACCESS + USAGE

AGAIN the QUESTION: What can we do right now To keep on developing our minority “ wide ” ( broad band ) languages In the 2.0 logic ? (1) Which is the diagnosis for each of us ? (2) Which should be our strategies ? 3.- Research Project Design ( in process ): AGAIN….Diagnosis? Strategies?

3.- Research Project Design ( in process ): A Possible Diagnosis…as an starting point…to discuss…? It could be

3.- Research Project Design ( in process ): World Top Ten Languages in the Internet (Million of users) Here we are!

Source:
Cultural diversity in cyberspace: The Catalan campaign to win the new .cat top level domain Peter Gerrand 2
January 2006 / Table 1: Languages on the Internet (Xavier Gómez Guinovart’s Table 1 (Guinovart, 2003, pp. 76–77) )
3.- Research Project Design ( in process ): Languages on the Internet

3rd: 50-80% Bilinguals 2nd:20-50% Bilinguals 1st : < 20% Bilinguals Areas 4th: >80 % Bilinguals 1 Dot = 100 Users 3.- Research Project Design ( in process ): Basque 1.0 state-of-the-art

3.- Research Project Design ( in process ): Basque 2.0 state-of-the-art? Basque Autonomous Community (BAC) Absolute numbers % Inhabitants 1.852.448 100 bilinguals 633.664 34 net users 950.600 50 basque net users 2008 223.400 12 basque net users 2012 330.000 18 Δ 2008 - 2012 106.600 Δ 48

1.852.448 633.664 950.600 223.400 330.000 106.600 34% 50% 12% 18% Δ 48% Basque Autonomous Community (BAC) (Population >15) Inhabitants Bilinguals Net users Net users in Basque 2008 Net users in Basque 2012 0 20 40 60 80 100

16 22 age (+/-) 26 TEEN SOCIAL NETWORK YOUNG SOCIAL NETWORK MICROBLOGING UNIVERSITY JOB MOBILELIFE A PERSON LIFE LONG SOCIAL NETWORKING

16-18 19-25 26-35 >=36 age range 0% 20% 40% 60% 80% 100% 3 Selected Social Networks evolution 2009 (Spain)

Facebook Tuenti Twitter 0% 10% 20% 30% 40% 50% 60% 70% 3 Selected Social Networks evolution 2008-2009, Spain (age range 16-40) 13 64 12 33 1 9

3.- Research Project Design ( in process ): Aspects we are look into the Fieldwork with FocusGroups & Interviews. Scope Teen Social Networks Young Social Networks Microblogging Brand What for Socializaing Quick Information Language implications: Digital conversation nature.
· Replies: Depending on Audience & Self-Identifacation language.
· Language living together/Mixing/New codes/Quality of the language.
· “hi” and “kiss” in a minority language. /clue/
· “q lo pases bien en tus URTES” (have a nice BIRTHDAY). /code switching/
· Informatlity/Freshness.
· Psico-social aspects:
· Fear of mistakes, /receptives/
· Guilt complex. /bilinguals/
· Community-making sense.

At the end of the day, everything boils down to the following Question: What can we do right now To keep on developing our minority “ wide ” ( broad band ) languages In the 2.0 logic ? (1) Which is the diagnosis for each of us ? (2) Which should be our strategies ? 3.- Research Project Design ( in process ).

4.- 10 Main Conclusions: Decalogue ( up to now ). 1.- DIGITAL LINGUISTIC POLICY: Social Networks are able to set up a new starting point for the strategies & implementation of the principles of the Minority Languages´Digital Linguistic Policy. Is a phenomenon that we need to make the best of it. We need to Innovate. Do not play with the analogic mindset. Digital era could offer us a new way to try or to experiment with our small but “broad” minority language.
2.- BILINGUALS and SOCIAL NETWORKS:
Bilinguals preselect the language used according to the AUDIENCE.
Bilinguals select the language as an act of free SELF-identification /expressionism.
3.- PASSIVE/RECEPTIVE BILINGUALS = LANGUAGE 2.0 Real TARGET
We need to consider them as linguistic policy target taking into account their position referred to the minority language.

4.- 10 Main Conclusions: Decalogue ( up to now ). 4.- We could focus on 3 MAIN STRATEGIES: · ATTITUDES. · INFORMATION FLUX management. · INTERFACES translation. 5.- ATTITUDES: We need to encourage to the usage of our minority language in the social networks. How? “Normalizing” attitudes. Espontaneously. Suggestions in the focus-groups: A.- Avoiding: “Institucional role” or “supporter role” of the language in favour of “VIP celebrities on the Social Networks” BEING THE MEDIA! B.- Relaxing the exigency of the language quality: Enabling basque-spanish, new basque speakers`mistakes, encouragin dialects, txting or smsing dictionaries,…. 6.- INFORMATION FLUXES management: Information in minority language should be n any format: Audio, Video, URL, Picture,… About everything:.

4.- 10 Main Conclusions: Decalogue ( up to now ). 7.- INTERFACES translation: Own interfaces? EuskalTube instead of YouTube? Basque language is using the standard brand commodity Social Networks: Fb, Tu & Tw. We need to be really accurate with the institutions interfaces: Irekia, Gazteaukera,… Fb and Tu are in basque. Tw is going to be soon. 8.- Train Minority Language KEY PLAYERS in 2.0 tools. 9.- Involve Basque Country private firms in the idea of the quality service for their clients if they offer the servive, in BASQUE as well, using SOCIAL NETWORKS. Allowing clients/customers having the commercial relationship in basque. Basque Language=Good & Innovative Service Brand!

4.- 10 Main Conclusions: Decalogue ( up to now ). 10.- SOCIAL NETWORKS’ STRATEGIES and APPLICATIONS in SOCIAL FIELDS: a.- Business: Consultancies, SMEs, Technological Centres. b.- Education: School and Universities. c.- Adult Education: HABE and euskaltegiak. d.- Medias: Newspapers & magazines.// Radios.// TV. e.- Associations. f.- Local Administration: Villages/Towns, Cities & Mancomunities.

5.- Putting in Practice: http://www.euskara2puntu0.com 2.0 Interactive website & its main 3 Strategic Projects.

Internal usages
External usages
3 Strategic Projects
(2010)
5.- Putting in Practice: http://www.euskara2puntu0.com 2.0 Interactive website & its main 3 Strategic Projects.

1. Internal usages To share links& knowledge between the research community of the Basque language

2. External usages
Communication
Participation
Create community

3. 3 Strategic Projects (2010) Research (“ Social Networks + euskara 2.0 ” and Basque language use) … Summer School … Innobasque (i-team) …

Koordinazio Zuzendaritzatik Berrikuntza eta Ikerketarako Zuzendaritza ra

Any RESEARCH Collaboration Project in this Language 2.0 research field? Could we do apply this project to our different minority languages comparing & learning from each other? Is it possible NPLD minority languages´ Social Network+European Minority Language 2.0 COLLABORATION RESEARCH PROJECT ? *Just the last Question (before finishing): I should ask this…

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Social Networks + Basque 2 0 European Minority Language Network Igor Calzada Donostia 19th Feb 2010

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Social Networks + Basque 2 0 European Minority Language Network Igor Calzada Donostia 19th Feb 2010 — Presentation Transcript