Highligh&ng	
  the	
  	
  
Territory	
  &	
  Social	
  Innova&on	
  
importance	
  in	
  the	
  Mondragon	
  case	
  
	
  ...
hUp://about.me/icalzada	
  	
  
1.-­‐	
  THE	
  Research	
  Ques&on	
  
	
  
	
  
Why	
  should	
  we	
  highlight	
  (nowadays)	
  	
  
the	
  Territory	...
by Fran Castill
Four	
  complimentary	
  approaches:	
  
	
  
1.-­‐	
  Contextualized	
  	
  
2.-­‐	
  Objec?ve	
  
3.-­‐	...
by Fran Castill
1.-­‐	
  CONTEXTUALIZED	
  approach:	
  
2.-­‐	
  OBJECTIVE	
  approach:	
  
	
  
	
  
•  The	
  Mondragon	
  group	
  reflects	
  the	
  concern	
  of	
  combining...
3.-­‐	
  REALISTIC	
  approach:	
  
	
  
•  We	
   are	
   not	
   some	
   paradise,	
   but	
   rather	
   a	
   family	...
4.-­‐	
  CRITICALLY	
  CONSTRUCTIVE	
  approach:	
  
	
  
•  However,	
   Dr	
   Igor	
   Calzada,	
   in	
   his	
   chap...
2.-­‐	
  Chapter:	
  1/7	
  Key	
  Idea	
  
	
  
	
  
1)  Bees	
  &	
  Trees	
  Alliance:	
  Entrepreneurs	
  &	
  Compani...
2.-­‐	
  Chapter:	
  1/7	
  Key	
  Idea	
  
	
  
1)	
  Bees	
  &	
  Trees	
  Alliance.	
  
2.-­‐	
  Chapter:	
  2/7	
  Key	
  Idea	
  
	
  
2)	
  Back	
  to	
  the	
  Local	
  Communi&es:	
  
	
  
•  It	
  is	
  n...
2.-­‐	
  Chapter:	
  3/7	
  Key	
  Idea	
  
	
  
3)	
  Technocentric	
  èAnthropocentric	
  èBiocentric	
  approach	
  o...
2.-­‐	
  Chapter:	
  4/7	
  Key	
  Idea	
  
	
  
4)	
  ê	
  Communitarian	
  Social	
  Capital	
  (CSC):	
  
	
  
•  Link...
2.-­‐	
  Chapter:	
  5/7	
  Key	
  Idea	
  
	
  
5)	
  Case	
  1:	
  IDeO	
  ORONA,	
  Innova&on	
  City:	
  Good	
  curre...
2.-­‐	
  Chapter:	
  6/7	
  Key	
  Idea	
  
	
  
6)	
  Case	
  2:	
  LEINN	
  degree.	
  Good	
  current	
  prac?ce.	
  
	...
2.-­‐	
  Chapter:	
  6/7	
  Key	
  Idea.	
  
	
  
6)	
  Case	
  2:	
  LEINN	
  degree.	
  Good	
  current	
  prac?ce.	
  
...
2.-­‐	
  Chapter:	
  7/7.	
  
	
  
7)	
  Challenge:	
  
	
  
•  The	
  great	
  challenge	
  for	
  Social	
  Innova?on	
 ...
2.-­‐	
  Chapter:	
  7/7.	
  
	
  
1.-­‐	
  Bees	
  &	
  Trees	
  
	
  
2.-­‐	
  Local	
  Communi&es	
  
	
  
3.-­‐	
  Tec...
3.- Current PostDoc Research
· Territory seen as City-Region
· Approached from Social Innovation Analytical Framework
· Ca...
Territory	
  	
  	
  è	
  
Territory	
  è 3	
  Case	
  studies 	
  
Territory	
  è #Macro	
  
Territory	
  è #Micro	
  
Territory	
  è #Meso	
  
Thanks	
  for	
  your	
  afen&on	
  
	
  
	
  
	
  
Dr	
  Igor	
  Calzada	
  
hUp://www.igorcalzada.com	
  
hUp://about.me...
Emes highlighting the territory & social innovation in the mondragon case dr calzada univ oxford uk & ikerbasque 3rd july ...
Emes highlighting the territory & social innovation in the mondragon case dr calzada univ oxford uk & ikerbasque 3rd july ...
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Emes highlighting the territory & social innovation in the mondragon case dr calzada univ oxford uk & ikerbasque 3rd july 2013 published 3rd july 2013

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This is the presentation of the talk given in Lieje (Belgium) in the EMES Network Congress 3rd July 2013, specifically as the presentation of the Chapter Mondragon case from the Social Innovation by Edward Elgar. http://www.igorcalzada.com/mondragon-case-from-the-social-innovation-chapter-accepted-to-be-part-of-the-international-handbook-of-social-innovation-by-the-edward-elgar-publishing-editors-moulaert-maccallum-mehmood-hamdouch

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Emes highlighting the territory & social innovation in the mondragon case dr calzada univ oxford uk & ikerbasque 3rd july 2013 published 3rd july 2013

  1. 1. Highligh&ng  the     Territory  &  Social  Innova&on   importance  in  the  Mondragon  case       Dr.  Igor  Calzada,  Ph.D.   PostDoctoral  Research  Fellow  at  the     University  of  Oxford  (UK).       Future  of  Ci?es  FoC  Programme,  COMPAS  &  InSIS.   &     Ikerbasque,  Basque  Founda?on  for  Science.   Lecturer  &  Senior  Researcher  at  the  University  of  Mondragon.   Emes  Conference   Lieje,  Belgium   11:00-­‐12:30   3rd  July  2013.  
  2. 2. hUp://about.me/icalzada    
  3. 3. 1.-­‐  THE  Research  Ques&on       Why  should  we  highlight  (nowadays)     the  Territory  &  Social  Innova&on,     (both  together)     when  refers  to  Mondragon  case?    
  4. 4. by Fran Castill Four  complimentary  approaches:     1.-­‐  Contextualized     2.-­‐  Objec?ve   3.-­‐  Realis?c   4.-­‐  Cri?cally  Construc?ve  
  5. 5. by Fran Castill 1.-­‐  CONTEXTUALIZED  approach:  
  6. 6. 2.-­‐  OBJECTIVE  approach:       •  The  Mondragon  group  reflects  the  concern  of  combining  the  basic   objec7ves  of  a  business  development  in  capitalist  markets  with   the  use  of  democra?c  methods  in  its  organiza?on,  job  crea?on,   promo?on  of  its  workers  in  human  and  professional  terms  and   commitment  to  the  development  of  its  social  environment   (Erras?,  2003).       •  This  strategy  has  reinforced  the  compe&&ve  posi&on  of  the   companies  but  has  produced  contradic&ons  between  the  basic   objec?ves  of  a  business  organisa?on  compe?ng  in  interna?onal   markets  and  the  historical  core  principles  and  values  of  the   Mondragon  coopera?ves  (Erras?,  2003)  
  7. 7. 3.-­‐  REALISTIC  approach:     •  We   are   not   some   paradise,   but   rather   a   family   of   co-­‐opera7ve   enterprises   struggling   to   build   a   different   kind   of   life   around   a     different  way  of  working.   •  Nonetheless,  given  the  performance  of  Spanish  capitalism  these   days  –  25%  unemployment,  a  broken  banking  system,  and   government-­‐imposed  austerity  (as  if  there  were  no  alterna7ve  to   that  either)  –  Mondragon  seems  a  welcome  oasis  in  a  capitalist   desert.     hUp://www.guardian.co.uk/commen?sfree/2012/jun/24/alterna?ve-­‐capitalism-­‐mondragon       24th  June  2012  The  Guardian  
  8. 8. 4.-­‐  CRITICALLY  CONSTRUCTIVE  approach:     •  However,   Dr   Igor   Calzada,   in   his   chapter   featured   in   the   Interna7onal   Handbook   for   Social   Innova7on   on   Mondragón,   advises  innovators  in  Spain:   •  To   reflect   a   homegrown   approach   to   social   entrepreneurship   that  steers  away  from  individualist  forms  imported  from  abroad   and   to   tend   more   towards   community-­‐inspired   approaches   as   that  taken  by  Mondragón  when  it  was  originally  established.     hQp://socialenterprise.guardian.co.uk/social-­‐enterprise-­‐network/2013/jan/02/spain-­‐enterpreneurs-­‐ economic-­‐enterprise-­‐coopera7ve     2nd  January  2013  The  Guardian  
  9. 9. 2.-­‐  Chapter:  1/7  Key  Idea       1)  Bees  &  Trees  Alliance:  Entrepreneurs  &  Companies.   •  To  contextualize  the  challenges  and  issues  that  the  Territory  &  Business   Nodes  confront  in  a  globalized  world.   •  Offering  the  idea  of  building-­‐up  “Crea?ve  Ecosystems”  (Mulgan,  2007  &   Murray,  2010)   •  We  call  it,  biocentric  approach:  cri?cal  value  of  land  and  Territory  as   primary  sources  of  Social  Innova?on.    
  10. 10. 2.-­‐  Chapter:  1/7  Key  Idea     1)  Bees  &  Trees  Alliance.  
  11. 11. 2.-­‐  Chapter:  2/7  Key  Idea     2)  Back  to  the  Local  Communi&es:     •  It  is  not  likely  that  JMArizmendiarrieta  (1956)  &  had  heard  of  Jane  Jacobs   (1984)  ideas  about  Local  Communi?es.     •  However,  Mondragon  town  had  all  of  the  community  characteris?cs  that   Jacobs  had  established  for  an  environment  to  be  fer?le  for  Social   Innova?on,  which  is  what  ocurred.  
  12. 12. 2.-­‐  Chapter:  3/7  Key  Idea     3)  Technocentric  èAnthropocentric  èBiocentric  approach  of  Mondragon:     •  In  the  past,  during  periods  of  growth,  a  Technocentric  approach   prevailed.   •  Now,  from  the  more  holis?c  stance  of  corporate  social  iden?ty,   Mondragon  must  abandon  this  outdated  approach.   •  Hence,  Social  Entrepreneurship:   –  How  can  we  avoid  the  tempta?on  to  encourage  “Triumphalist   Talent”  (Anthropocentric)  at  the  University?   –  How  can  we  establish  a  new  genera?on  of  Social  Entrepreneurs  according  to  the   coopera?ve  tradi?onal  synergy  with  the  Biocentric  approach,  who  can  respond   crea?vely  to  the  current  economic,  social  and  environmental  challenges?          
  13. 13. 2.-­‐  Chapter:  4/7  Key  Idea     4)  ê  Communitarian  Social  Capital  (CSC):     •  Link  with  EMES  interes?ng  contribu?on  by  Dr  Helen  Haugh:      Community  Enterprise?   •  Interna?onaliza?on  and  individualism  have  lowered  the  levels  of   Communitarian  Social  Capital  (CSC)     •  Therefore,  we  must  strike  a  balance  between  encouraging  individualist   and  triumphalist  forms  of  social  entrepreneurship  with  the  need  to   structure  communi?es,  which  are  the  basis  of  the  coopera?ve.    
  14. 14. 2.-­‐  Chapter:  5/7  Key  Idea     5)  Case  1:  IDeO  ORONA,  Innova&on  City:  Good  current  prac?ce.   •  Compa?ble  with  a  biocentric  perspec?ve  and  to  valorize  the  Territory.   •  World  leader  in  eleva?on  systems.   •  Stakeholders:    Companies,  University,  Entrepreneurs,  Public  Adm  and  Civic  Society.         hUp://www.orona.co.uk/en/sec?ons/we-­‐are-­‐orona/innova?on/orona-­‐ideo-­‐innova?on-­‐city.php    
  15. 15. 2.-­‐  Chapter:  6/7  Key  Idea     6)  Case  2:  LEINN  degree.  Good  current  prac?ce.      
  16. 16. 2.-­‐  Chapter:  6/7  Key  Idea.     6)  Case  2:  LEINN  degree.  Good  current  prac?ce.     •  Is  contribu?ng  to  the  forma?on  of  a  new  homegrown  talent  pool  of  social   entrepreneurs  which  is  consistent  with  the  vision  of  the  Mondragon   experience  and  that  will  enhance  truly  re?cular  coopera?ve   entrepreneurial  business  models.   •  The  future  of  Social  Innova?on  in  Mondragon  lies  not  with  large   companies  but  with  the  networked  structures  of  social  entrepreneurs.      
  17. 17. 2.-­‐  Chapter:  7/7.     7)  Challenge:     •  The  great  challenge  for  Social  Innova?on  research  for  the  Mondragon   case  lies  in  the  formulae,  methodologies,  case  studies  and  lessons  to  be   learned  from  the  processes  of  interna&onalizing  the  coopera&ves  that   currently  form  the  flagship  of  Mondragon.   •  Thus,  we  must  explore  a  new  concept  of  Social  Entrepreneurship  in   different  emerging  industries:  entrepreneurs  with  large  glocal  networks   who  are  highly  specialized  and  prepared  to  form  or  lead  culturally  and   thema?cally  diverse  teams.     •  To  sum  up:  The  real  issue  for  the  Mondragon  experience  today  is  that:  No   coopera&ve  forms  of  society  currently  ar&culate  the  new  economic   ecosystem  on  a  systema&c  basis.    
  18. 18. 2.-­‐  Chapter:  7/7.     1.-­‐  Bees  &  Trees     2.-­‐  Local  Communi&es     3.-­‐  Technocentric  èAnthropocentric  “Triumphalist  Talent”  èBiocentric       4.-­‐  Communitarian  Social  Capital     5.-­‐  IDeO  ORONA,  Innova&on  City     6.-­‐  LEINN  degree     7.-­‐  Challenge    
  19. 19. 3.- Current PostDoc Research · Territory seen as City-Region · Approached from Social Innovation Analytical Framework · Carried out by Action Research.
  20. 20. Territory      è  
  21. 21. Territory  è 3  Case  studies  
  22. 22. Territory  è #Macro  
  23. 23. Territory  è #Micro  
  24. 24. Territory  è #Meso  
  25. 25. Thanks  for  your  afen&on         Dr  Igor  Calzada   hUp://www.igorcalzada.com   hUp://about.me/icalzada   @icalzada    

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