internet cafe finishing modulePresentation Transcript
Basic Things that An internet café owner should know
Identify the target market you want to cater to.
You need to find your niche, you will not be able to cater to a diverse type of market
Your target market would identify your needs
Build my own brand Franchise
Lack of Support
Pay and Wait
Use of Trade Name
Rules and commitments
Diversification of business
Which comes first?
Set Up your Internet Café? Or
Your Business Permits?
Pure Gaming Internet Café
Simple Business Model
Layout and Design
Types of Software to be used
Relatively Easy to manage
Majority of users of internet cafes belongs to the gamers market
High rate of obsolescence
Requires the use of high end computers
High rate of computer parts breakdown
Problems with the community
Does not require the use of high end computers
Breakdown of computer peripherals is at a minimum
Value Added services could be incorporated in the business
There is a generally peaceful atmosphere
Computer Units are prone to virus
Requires a level in sophistication in terms of its operations
Requires additional investments in computer hardware and software
Market needs to be developed
Tries to cater to a bigger market share
In actual practice, the internet café could not cater to both types of customers not unless your have a separate rooms for each types.
There should be separate systems for the gamers and internet users.
A good location is the key to any business
The business model could be viable but without the right location it could mean disaster
In choosing the location consider first the consumer traffic in an area and if your target market is there.
Cost and Security
The Size of the business operations relative to the size of the place of business
Space for Future Expansion
Near A School?
Use my Savings or get Credit?
Should I go ahead if I lack the capital I need?
Should I spend all of my capital on capital structures?
What are the other cost to be considered?
Salaries and Wages
The Internet Café is a numbers game meaning the more computer that you have the better chances you would earn a decent living.
The more number of computers that you would have the better chances you would be able to attract big groups of players who competes with one another.
AMD vs. Intel
Depends upon what internet café business model you are going to establish?
Depends upon your budget and the number of computers you want to start with.
For gaming go to the extreme specs available.
Don’t buy on impulse or recommendations of others, do your homework….take your time before buying….visit as many computer stores as possible and talk to as many people as possible who knows about computers not just the store clerks.
Use the internet to look for the information that you might need.
Where should I buy?
What kind of computer packages to buy?
Am I going to build my own or buy in lot?
First of all Consider the most important thing in Shop Design
One day you might decide that using an air-conditioning unit is not a viable option.
Computer Systems might be small but it produces a lot of heat…….the hottest component would be the CRT Monitor.
Imagine having 20 computers running at the same time plus the body heat of the users in a room without air conditioning.
Some internet cafes operate as sweat shops rather than considering the comfort of the customers thus their prices are affected
Internet Cafes are favorites of petty thieves, robbery hold up gangs and bolt cutter gangs.
Consider putting up iron bars and grills in all the windows or even the ceiling if possible.
A glass frontage with a lot of posters is a big no….no.
Install signage saying that it is well protected.
Have the telephone number of the nearest police station posted in the establishment
If possible stay with your computers at all times.
Size of the Business Area
Size of the Business
Let The Expert Do It
For New internet cafes – no problem
Gamers are always in the lookout for new cafes since it they are constantly looking for new computers-for gaming.
Leaflets, Banners and Signage
Promotions – give a way – as much as possible avoid any price promotions
For Old internet Cafes
Customer retention – developing relationship with your customer- patronage system.
If you are into gaming – best marketing strategy- updated computer hardware.
For internet only – updated services
The best way to ensure to keep your customers:
Keep your computers in tip top shape always
For gaming always have the latest games available
Never underestimate the power of LAN games
Computer Lag is the greatest enemy of a gaming internet café
Provide good customer service always
Provide for their needs
Let them feel that they are not just customers but more of being part of the family
Set an In house rules that customers should follow:
No unauthorized installation of software
No unauthorized use of flash disk
BMBG – Bayad Muna Bago Gamit
No Shouting/Use of Bad Words while playing
These rules must be set at the onset.
Your computer will run but it would not be at its performance level…you need to install the device drivers of your computer
A driver is a program that lets the operating system communicate with the computer hardware.
Computer parts need a driver because they do not use standard commands. (Ex.: ATI and Nvidia graphic cards do the same jobs, but not the same way). Different operating systems also need different drivers, a driver written for Linux can not be used by
You need to install first the driver of your mother board so that it would be able to recognize the different devices in your system
Then proceed to install the rest:
VGA, Audio, Modem, LAN, ect
Where can I find these drivers: Usually when you buy a computer set they are given to you in cd format.
If you lost it or it is not working anymore you would have to go to the website of the manufacturer to download the drivers you need.
That is why it is very important that you keep a copy of the manual that is given to you when you bought the computer.
Install the anti virus first before you connect it to the internet.
Install the different apps that you need to install like LAN games, On line games, office ect…..
A computer virus is simply a set of computer instructions or computer code that is written by some unscrupulous person. This code is attached to some part of the normal computer operating system or computer program. Instructions in this code tell the computer to perform some task.
Malware , a portmanteau word from the words mal icious and soft ware , is software designed to infiltrate or damage a computer system without the owner's informed consent . The expression is a general term used by computer professionals to mean a variety of forms of hostile, intrusive, or annoying software or program code. 
Spyware is computer software that is installed surreptitiously on a personal computer to intercept or take partial control over the user's interaction with the computer, without the user's informed consent .
It is mainly used to monitor the internet habits of the computer user as to determine his needs and wants
Install a program from an unknown source
From websites offerings such as free virus computer scans, pornographic sites, ect
From email attachments…..avoid opening attachments with an .exe file
From sharing internet connection such as wifi
From using instant messaging services
Most common source of virus infection today ………
It slows down…..
If it sends out emails and IM by itself
If there are changes in your computer that you don’t know about
If my data is being deleted
An ounce of prevention is better than an ounce of cure.
Install an anti virus program.
Update your anti virus program regularly or daily
Install the critical windows update
Do a regular scan of your computer system with your anti virus program.
Scan your computer with an anti adware program such as spybot
Disable auto play
For internet cafes it would be preferable if you would install DeepFreeze or Steady State
Back up your all your important information or data
Do a virus scan while in safe mode. To go to safe mode just press F8 continuously while booting your computer
Attach the hard disk of your infected computer as a slave in another uninfected computer and do your scan there.
Try system restore
Format and reinstall windows
A computer is a mechanical machine expect that it would breakdown even with the best café given to it.
The older the computer system the most number of breakdowns could be experienced
In most cases it takes about three years use before any major problems arises
That is why it is recommended that you buy new computer systems rather than purchasing second hand items.
Don’t be afraid to open your computer
We have to remember that the components of the computer are modular devices and usually the problem is isolated in a specific device
Check if you have any external storage device that is connected to your computer….floppy , cd, flash disk ect
Most of the time it is just a connection problem
Clean the different parts of your CPU
If the problem persist go to “Rambo Mode” get another working computer with a similar specks and exchange the different parts one by one till you track down the problem
If it is a software problem uninstall and reinstall your software
Consult a professional who could do the job better.
Be a member of your local internet café associations
Internet Café Association of Imus, Inc
Alliance of Internet Access Providers of the Philippines
Join an online forum like the Unified Lanshop Owners of the Philippines http://www.ulop.net
There are programs that aims to provide additional income to Icafes for free like:
G.ho.st Referral Program
Call Now Talk Phone
Be weary of programs that promises big returns but requires you to put in big investments.
Do your homework first before committing yourself into something you might regret in the end