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Introduction Branding and Communications - what they are Taking a brand to pieces - BP - branding exercise What’s it all for? Who can make a diﬀerence to you
What is communications? “Eﬀective communication motivates people and helps you to accomplish your goals.”
What is communications? Your Audience Your Goals Your Messages
What is communications?
What is a brand? • The association between a person, organization or product and the end result.