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RIM 2

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Transcript

  • 1. Berry Smart
    … Enhancing the overall campus experience
    Sarah Berger
    Brenda Balcazar
    Ibrahim Mir
    Alex Morton
  • 2. 3-Point Strategy
    … incentives for institutions and students
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    3
    2
    2
  • 3. 3
    1. Social Networking
    Student Network picks up other blackberry users within range via GPS, Bluetooth and 3G technology
    Network with other students
    Find students with similar interests
    Profile matching capability
    Filtering capability
    Save profiles in electronic roledex
    Perfect for transmitting e-business cards at recruiting events

    ……
    3G Connections
    Bluetooth Connections
    Matching Connections
  • 4. 4
    A new Take on the Little Blackbook
    UNIVERSITY CLUBS:
    New Ventures Group, Business Design Club, Consulting Club
    INTERESTS:
    Photography, Running, Sailing, Spanish and Mandarin Language Courses
    CURRENTLY READING:
    Outliers: The Story of Success
    GOALS UPON GRADUATION:
    Business Design
    Name: Liz Duval
    Cell: 416-324-6547
    Email: lizduval@utoronto.ca
    ROTMAN STUDENT
    1101 Bay St.
    Toronto, Ontario
  • 5. 5
    2. E-Flash Cards
    Software includes 2 components:
    Automatic uploads for board exam preparation
    Self-created flash cards can be designed on blackberry or uploaded from students home computer
    Bronchial Asthma is classified into 4 clinical types. This classification is based on: a) The number of attacks in the day time per week
    b) Number of nighttime symptoms per month c) Predicted lung function
    d) Peak flow variability
  • 6. 6
    3. Improving Campus Security
    Phones would be registered with campus security
    By pressing *9, students can alert campus security about their location
    Campus security can send mass alerts immediately in case of an emergency
    CODE RED
    Gunman on 3rd Floor of Rotman!!!
  • 7. 7
    Key Players
    • Blackberry bold: $199 with 3YR contract
    • 8. Recently launched 3G network
    • 9. ~40000 undergrad students
    • 10. 80% use cell phones as their primary phone
    • 11. 15% use smart phones
  • 8
    Implementation
  • 12. 9
    Main Challenges
    Developing technology and software in a short time period
    Negotiations with Phone Carrier
    Change in phone plans for many students
  • 13. 10
    Preventing Competition
    Long-term contracts with universities
    Unique applications
    Long-term contracts with students
    Quick implementation of program across North American campuses
    Online customer service
  • 14. 11
    Cost/Benefit Analysis
    Long term value of each additional customer based on handset sales along is approximately $572 (not including opportunity cost of other players not gaining that customer)
    Global mobile phones market grew to 800.2 million units (22.1% increase) in 2006
    In 2011, global mobile phone market is forecast to have a volume of 1.8 billion units (125.5% increase from 2006)
    The Americas accounts for ~40% of the global mobile phone market
    40% of 1.8 billion = 720 million units to be sold in 2011
    Post-secondary students account for 18 million potential units
    Volume for RIM in the last six months = 11.5 million
    Future six months = 22 million
    A 40% increase in subscribers and a serious boost to revenue
  • 15. 12
    Questions?
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    2

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