RCM - Leveraging Diversity

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RCM - Leveraging Diversity

  1. 1. Team 8 Leveraging Diversity! Mike Burrell! Dani Calderon! Ashish chauhan! Ibrahim Mir! Jenny Park !
  2. 2. Present!
  3. 3. Classical Music  Jazz  Pop  Piano  DJ  World Music 
  4. 4. Learning Through the Arts  Classical Music  Jazz  Pop  Piano  Glenn Gould  DJ  School  RCM EXAMINATION  World Music 
  5. 5. Learning Through the Arts  Classical Music  Jazz  Pop  Piano  Glenn Gould  DJ  School  RCM EXAMINATION  World Music 
  6. 6. Learning Through the Arts  Classical Music  Jazz  Pop  Piano  Glenn Gould  DJ  School  RCM EXAMINATION  World Music 
  7. 7. Learning Through the Arts  Focused on Music! Jazz  Classical Music  Pop  Piano  Glenn Gould  DJ  School  RCM EXAMINATION  World Music 
  8. 8. Our Vision!
  9. 9. Our Vision! BY PROMOTING ART IN COMMUNITIES RCM CAN EXPAND ITS CUSTOMER BASE, MAKE THE POPULATION MORE CULTURE AWARE AND HELP NEW COMMERS TO INTEGRATE IN THE COMMUNITY!
  10. 10. Build Community!
  11. 11. Diversity!
  12. 12. Diversity in Arts! +! +! !"#$!%# !"#$% !"#$%&'(
  13. 13. Diversity in Skill Set! +! +! !"#$%#&"# !"#$%&&'#()* !"##$%&'%
  14. 14. Diversity in Culture!
  15. 15. But why? Who cares?!
  16. 16. 9 Immigrants!
  17. 17. 5 Different Countries!
  18. 18. “I find it extremely difficult to connect with people from other culture. I guess my lack of English skill is the core of the problem. I have a lot of trouble talking to my classmates as well.”! “The feeling of being heard and understood is what makes me keep going in this foreign country. At that moment, I feel fulfilled!”! “Expanding my professional network is very important for me. Here in Canada creating this network has been a pretty hard task. Even though I have made a lot of friends, I still lack the company of artists who could help me build my career.”!
  19. 19. User Needs! SELF EXPRESSION! BELONGING! SOCIAL INTIMACY!
  20. 20. !" #$ "%& $% '( ) % '* + ,- #. /% 0 1& '* 2 *+ ", - 3. #&# +4 %3. 5$ 4 5* 6 *. & Our Strategy! 0 ./ $# ./ %3. 5$ 4 5* 6 *. & !1 74 #, %8 5* . & 9* * :7 +, ; !$ 2 &%' ()
  21. 21. !" #$ "%& $% '( ) % '* + ,- #. /% 0 1& '* 2 *+ ", - 3. #&# +4 %3. 5$ 4 5* 6 *. & 0 ./ $# ./ %3. 5$ 4 5* 6 *. & !1 74 #, %8 5* . & 9* * :7 +, ; !$ 2 &%' ()
  22. 22. Prior to RCM! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Maria is frustrated because she can’t find people to enjoy and share her artwork with.!
  23. 23. Reaching Out! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 While in class one day, her instructor introduces Jenny, an artist from the RCM. Jenny explains how the RCM art group works. Maria is impressed by the activities taking place at the RCM and sees this as a good opportunity to get feedback on her artwork.!
  24. 24. Research! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Maria visits the group’s website and is surprised by the success stories of other artists. She starts interacting with other users through online chat and other discussion forums.!
  25. 25. Initial Involvement! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Maria decides to go to a workshop being taught by one of the artists she interacted with online. The instructor connects her with a group of painters who are a part of the Amateur Artists Group.!
  26. 26. Ongoing Involvement! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Maria is thrilled about the theme for the groups next gallery and decides to create a painting for display.!
  27. 27. Public Event! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Paintings from Maria’s group are displayed on the RCM website and outside a theatre where a new film is premiering.!
  28. 28. Public Event! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Paintings displayed by the group are sold, including Maria’s painting. Maria also gets feedback on her style through online comments and live drop ins.!
  29. 29. Post RCM! & *. & 6 *. 5* 6 4 % 1& 5$ 5* ) .& 0 %3. '( $4 5* /% ; ) ,- .5 +, ./ $% #. %8 '( +" %3 7 - "%& 4#, $# +4 +, *: 2&% 2* ./ #$ 7 #&# '* '* !$ !1 9* !" 3. 0 Maria is very happy and content because she was able to share her art and was also able to get valuable feedback from fellow artists.!
  30. 30. Business Model! !"#$%$&$'( )#*+,+ -")&.')( *'*/')( HOW! WHEN! WHY! Community Groups! Weekly Sub Group Meeting! Socialize! 3 Sub-Groups : Music! Monthly Casual Purformances! Share & Showcase Work! Fine Arts! Occasional Social Event! Professional Feedback! Theatre! Annual Exhibition! Networking! RCM Facilitator! Entertainment! Access to Resources! Integrate Communities!
  31. 31. Key Partners! Canadian Opera Company! Royal Conservatory of Music! Art Gallery of Ontario!
  32. 32. Why Form Partnerships! DIVERSIFICATION! SHARING! CRITICAL MASS! Wider Audience! Bigger Professional Base! Wider Audience! Increased Participation! Access to Venues! Large Scale Marketing (Reach)! Creativity and Innovation! Leverage Existing Programs! Leverage Existing Brand! Larger base of Volunteers ! Event Organization! Government Support! Vendor Partnerships!
  33. 33. Benefits to Stakeholders! $ $ Fees collected from the members! Increase in Member = Increase in Donors Pool ! Learning Through the Arts  RCM CLASSES  $ RCM EXAMINATION  Glenn Gould School  Increased funding from Sponsors! Increased usage of other programs and services! $ ticke ets tick kets ts tic Proceeds from Sales of content created by members!
  34. 34. Implementation Phase 1: EVOLUTION! !"#$%&'()*#+),"-("$. /0&12)!-"#)!-.3-'#'%4 566&7&$1)8$0'79),$"%: We are OPEN  RCM !"#$ Onlne Portal "%##&'()* Create shared program! Launch online portal ! Sponsor city wide event! Partner with vendors! Promo material! Initial wave of members! Select meeting venues! Create groups! Theme for next performance! Recruit professional! Find volunteers! Define Activities!
  35. 35. Implementation Phase 2: EXPANSION! !""#$%"&'()&*(+,(# -./$01&2$/$,343"3(5 !006$4&-7(0" !"#$ "%##&'()* Online marketing! User Testimonials! City wide performance! On-site visits! Success stories! Attract new members! Traditional marketing! Live chat! Increased awareness! Online meeting! Online store!
  36. 36. Thank You!
  37. 37. Any Questions? !

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