Digital & Virtual Fences<br />Danielle & Ibrahim<br />
How it all started…<br />
Digital Fence<br />Regularfencewithadd-on sensorsaddedthatdetect intrusions<br />SafeFence(Joeun): <br />TautWireFence<br ...
Virtual Fence<br />Intelligent Video Surveillance System<br />Monitors intrusions through CCTV cameras<br />
Initial Research<br />TreatedFences as BurglarAlarm Systems<br />Investigatedmarket for US Alarm Systems<br />Identified m...
“If you feel that the problems are intractable and you'd rather discontinue the project”<br />Strike 1…<br />
Market for Fences<br />US FenceMarketexpected to reach$3 Billion USD in sales by 2010<br />Revenue fromfencessold: $1.9 Bi...
Market for ElectronicPhysical Security (EPS)<br />US EPS Market 2007: $9.7 Billion<br />Intrusion Detection: $1.2 Billion<...
Breakdown of EPS<br />Number of projects where EPS occurs in specifications (2006-2007)<br />
Segmentation<br />
Marketing Messages<br />SafeFence: perimeter intrusion detection and prevention<br />PIDSFence: mostadvancedperimeter intr...
Strike 2…<br />
SEO Strategy<br />
Initial Results<br />
“Amyand Ibrahim's Taut Wire Fence has garnered a quality lead from Bombardier Transport who is a large contractor at JFK (...
Improvements<br />Focused on only 1 keyword<br />MatchedTitle, Header and Page Name<br />Increased keyword density<br />
Final Results<br />
Key Takeaways<br />Sometimesyou are stuckwith a weakproduct<br />Onusis on you as a marketer to find a way to sell the pro...
‘‘It takes more hard work, money and brains to reachyour goal thanyouoriginallypredicted.  Perseverance, however, isalways...
Upcoming SlideShare
Loading in...5
×

LPR

410

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
410
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • So having a good idea of the competitve landscape, our SEO strategy involved research and imitation. We decided that our best chance for success required doing what clearly worked well for our competitors google rankings. We created a list of keywords most commonly used by our competitors. We would then use googleadwords and chose keywords that had a relatively high search volume, meaning it had to be greater than 100. If those keywords had google hits less than 1 million, then we decided that those would be good keywords to optimize for.
  • Our initial results were somewhat of a letdown. We thought we had chosen the right keywords to increase our online presence, yet our actions did not yield the results we wanted
  • So, rather than having 2-3 keywords optimized per page, we decided to focus on only one keyword.We opted for consistency across the titles, headers and page names and we increased keyword density throughout the content of the page
  • So, rather than having 2-3 keywords optimized per page, we decided to focus on only one keyword.We opted for consistency across the titles, headers and page names and we increased keyword density throughout the content of the page
  • LPR

    1. 1. Digital & Virtual Fences<br />Danielle & Ibrahim<br />
    2. 2. How it all started…<br />
    3. 3. Digital Fence<br />Regularfencewithadd-on sensorsaddedthatdetect intrusions<br />SafeFence(Joeun): <br />TautWireFence<br />Vibration-baseddetection<br />PIDSFence(Securenics): <br />Electric Charge Fence<br />Monitors changes in electric charge<br />
    4. 4. Virtual Fence<br />Intelligent Video Surveillance System<br />Monitors intrusions through CCTV cameras<br />
    5. 5. Initial Research<br />TreatedFences as BurglarAlarm Systems<br />Investigatedmarket for US Alarm Systems<br />Identified major players in the AlarmIndustry<br />
    6. 6. “If you feel that the problems are intractable and you'd rather discontinue the project”<br />Strike 1…<br />
    7. 7. Market for Fences<br />US FenceMarketexpected to reach$3 Billion USD in sales by 2010<br />Revenue fromfencessold: $1.9 Billion<br />Revenue fromMetalfences: $1.2 Billion<br />
    8. 8. Market for ElectronicPhysical Security (EPS)<br />US EPS Market 2007: $9.7 Billion<br />Intrusion Detection: $1.2 Billion<br />CCTV/Video Surveillance: $3.2 Billion<br />
    9. 9. Breakdown of EPS<br />Number of projects where EPS occurs in specifications (2006-2007)<br />
    10. 10. Segmentation<br />
    11. 11. Marketing Messages<br />SafeFence: perimeter intrusion detection and prevention<br />PIDSFence: mostadvancedperimeter intrusion detectiontechnologyavailable<br />Virtual Fence: software thatconverts a regularfenceinto a smart fence<br />Developed content based on competitors’ websiteswithoutmuchemphasis on keywords<br />
    12. 12. Strike 2…<br />
    13. 13. SEO Strategy<br />
    14. 14. Initial Results<br />
    15. 15. “Amyand Ibrahim's Taut Wire Fence has garnered a quality lead from Bombardier Transport who is a large contractor at JFK (and numerous other airports).”<br />Grand Slam…<br />
    16. 16. Improvements<br />Focused on only 1 keyword<br />MatchedTitle, Header and Page Name<br />Increased keyword density<br />
    17. 17. Final Results<br />
    18. 18. Key Takeaways<br />Sometimesyou are stuckwith a weakproduct<br />Onusis on you as a marketer to find a way to sell the product<br />  Don’tbeafraid to try new things but bepreparedto go back to the basics<br />Perseverance = success (somewhat)<br />
    19. 19. ‘‘It takes more hard work, money and brains to reachyour goal thanyouoriginallypredicted. Perseverance, however, isalways the key to succeeding if youonly have two out of the three.’’<br />Questions…<br />

    ×