Tv crime drama marketing amend
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Tv crime drama marketing amend Presentation Transcript

  • 1. LO1: To able to identify different marketing strategies for existing TV Crime DramasLO2: Use similar strategies to market your own TV Crime Drama 11/09/12 How are TV Crime Dramas marketed? Starter What form of marketing is this? Who is the audience for this campaign? How effective was this piece of marketing?
  • 2. LO1: To able to identify different marketing strategies for existing TV Crime DramasLO2: Use similar strategies to market your own TV Crime Drama 11/09/12 How are TV Crime Dramas marketed? Direct Promotion How could a TV Crime Drama be marketed? Publicity Write as many forms of marketing on your post-it and stick it! 1 minute
  • 3. LO1: To able to identify different marketing strategies for existing TV Crime DramasLO2: Use similar strategies to market your own TV Crime Drama 11/09/12 Highlight any ideas you can steal for your show!
  • 4. LO1: To able to identify different marketing strategies for existing TV Crime DramasLO2: Use similar strategies to market your own TV Crime Drama 11/09/12 You have 22 minutes to come up with a marketing campaign for your TV Crime Drama C grade: plan at least three phases in your marketing campaign B grade: plan three phases of your campaign and explain how each element appeals to your audience A grade: plan your campaign fully and explain how each stage develops coherently to appeal to your target audience
  • 5. LO1: To able to identify different marketing strategies for existing TV Crime DramasLO2: Use similar strategies to market your own TV Crime Drama 11/09/12 PlenaryWhen has this occurred?What form of marketing is this?Who is the audience for thiscampaign?How effective was this piece ofmarketing? HomeworkCan you think of any other Exam Brief on Mondayexamples of ‘Blipverts?’ Half-term intervention
  • 6. How are TV Crime Dramas marketed? 08/09/12 You have 22 minutes to come up with a marketing campaign for your TV Crime DramaC grade: explain how you will use at least three elements in your marketingcampaignB grade: identify your audience then explain how each element appeals to thataudience A grade: specify your audience, link your elements and explain how you havebranded your series Website TV Actor Advertisements Interviews Online Game Trailers DVD Boxset App Billboards / Character Facebook Page Posters Profiles Magazine Twitter Competitions Advertisements
  • 7. W h o is t h e a u d ie n c e f o r y o u r T V C r im eD r a m a ? Wh y?- C G r a d e will use only 1,2 or 3 in their response.- A G r a d e will refer to Bulmer & Katz.1.Family mainstream (conventional, closed endings)older Parents and children2.Niche / Cult (unconventional, open endings)media aware couples3.Educated / Specialist (Adult audiences, specialistlanguage scientific and legal jargon) specialisedprofessionals E N T E R T A IN M E N T R E L A T IO N S H IP S Escapism form own lives, exciting, Develop a close bond with characters dangerous. Can make us feel better Understand how they think/act. about our own lives-shock, fear, thrills Complicated people that we learn about. Can also discuss with others ID E N T IT Y Relate to characters, settings and IN F O R M A T IO N situations. How would we feel, respond Learn about psychology, forensics and in these situations-in the shoes of the crime solving and also about the world detective solving the crime around us.
  • 8. How are TV Crime Dramas marketed? 08/09/12 Research Task- Homelands Research as many different- Sherlock ways in which the show is- CSI: Miami marketed Website TV Actor BONUS Advertisements Interviews POINTS Online Game Trailers DVD Boxset App For anyone Billboards / who can find Facebook Page Character examples that Posters Profiles have not been Magazine mentioned Competitions Twitter Advertisements
  • 9. How are TV Crime Dramas marketed? 08/09/12 Research Feedback - Homelands - Sherlock - CSI: Miami TV Actor Website Advertisements Interviews Online Game Trailers DVD Boxset App Billboards / Character Facebook Page Posters Profiles Magazine Competitions Twitter Advertisements BONUS POINTS Who is the audience for eachFor anyone who can find examples that have not been show? mentioned
  • 10. T e r m in o lo g y EASY MEDIUM HARD Audience Protagonist ProtagonistConvention Antagonist AntagonistSub-genre Mise-en-scene Mise-en-scene Hero Niche Niche Villain Mainstream Mainstream Costume Realism Realism Rural Escapism Escapism Urban Enigma Code Enigma Code DEFINITION DEFINE + EXAMPLE
  • 11. C o r r e c t D e f in it io n s EASYAudience - those who use the media MEDIUMConvention - ingredient of a genre HARDSub-genre - another category within a genreHero - Propp character type who goes on a questVillain - Propp character type who rivals the heroCostume - a character’s clothes (part of mise-en-scene)Rural - a setting in the countrysideUrban - a setting in a cityProtagonist - the main character in a dramaAntagonist - the character who opposes the protagonistMise-en-scene - The arrangement of everything on screen – lighting,décor, props, costumeNiche - small specialist audienceMainstream - large conventional family audienceRealism - if media text is believableEscapism - to watch a media text for the purposes of ‘escape’Enigma Code - something that generates a mystery in a media text
  • 12. Is Spooks a TV Crime Drama? WHAT AM I?! Yes, Spooks is a TV No, Spooks isn’t a TV Crime Drama because... Crime Drama because...AO1 & AO3