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Sony lesson 2012

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  • 1. By the end of the lesson you will understand:ALL- How Sony is a conglomerate and how cross mediapromotion helps the Sony to distribute andmarket their products to audiencesSOME- How the digitalisation of the music industry hasthreatened Sonys dominance and the shift ofpower to audiences and independent labels Last Weeks Key Terms: 6 LESSONS TILL Conglomorate Oligopoly XMAS Distribution Consumption GIVE AN EXAMPLE OF EACH
  • 2. Reasons why SONY are dominant players in the music industry: Production Hardware SONY CASE STUDY EVIDENCE AND EXAMPLES FOR EXAM Marketing and Distribution Consumption Distribution
  • 3. SONY are dominant- REASON 1Being a Conglomerate means that Sony have thebenefit and power across different stages They can use cross media promotion Using one of their companies/products to also promote Production another Eg. Leona Lewis song ‘Hands’ being Marketing and Promotion used in Final Fantasy Game Distribution Consumption
  • 4. SONY are dominant- REASON 2 They can distribute their music through synergy with other companies such as Itunes etc but also can distribute through their own apps and through myplay and the Sony Entertainment network and Sony Mobile Phones such as the Mix Walkman Production Marketing and Promotion Distribution Consumption
  • 5. SONY are dominant- REASON 3 Production Marketing and Promotion Distribution Can also directly link into audience consumption as they are the only major label to own Consumption their own hardware
  • 6. Media Production is dominated by global institutions- To what extent do you agree with this statement? POINT: EVIDENCE: EXPLAIN: MARK: EAA /10 TERM /10Use as many of the following in your PEE: Two targets to improve:cross media promotion, distribution, synergy,marketing, digitalisation, oligopoly, major, global,mainstream, subsidiary
  • 7. Media Production is dominated by global institutions- To what extent do you agree with this statement? POINT: EVIDENCE: EXPLAIN: MARK: EAA /10 TERM /10Use as many of the following in your PEE: Two targets to improve:cross media promotion, distribution, synergy,marketing, digitalisation, oligopoly, major, global,mainstream, subsidiary
  • 8. Media Production is dominated by global institutions- To what extent do you agree with this statement? POINT: EVIDENCE: EXPLAIN: MARK: EAA /10 TERM /10Use as many of the following in your PEE: Two targets to improve:cross media promotion, distribution, synergy,marketing, digitalisation, oligopoly, major, global,mainstream, subsidiary
  • 9. PERIOD FOUR
  • 10. 1. SWAP your PEE with a partner.Mark them out of the following and give targets to improve:EAA- 10Term- 102. Re-do a PEE using the feedback to improve. By the end of the lesson you will understand: ALL- How Sony is a conglomerate and how cross media promotion helps the Sony to distribute and market their products to audiences SOME- How the digitalisation of the music industry has threatened Sonys dominance and the shift of power to audiences and independent labels
  • 11. Reasons why SONY are dominant players in the music industry:Point EvidenceWays in which Sonys dominance has been challengedPoint Evidence
  • 12. What significance does the continuing development of digital media technologyhave for the institutions you have studied?INDEPENDENT LABEL SONY MUSIC PROSPROS CONSCONSHOMEWORK: using the feedback re-do the exam question thatyou did for homework this week.How much better have you done?