1. Seating Plan
Elaine Junior Lemar and Micheal Tyler
Jasmine Luke Chelsie
Jordan
Henry Yan Segun
Ellen
Jovan Elaine Dominic
Keano
2. What are the key differences between a major and independent record label?
Level 3: Bullet point 5 reasons
Level 4: Write a paragraph explaining the difference using as
much terminology as possible
6. By The end of the lesson:
: Understand and be able to identify some differences between
a major and independent record label.
Structure and essay response using the PEE structure to answer an exam
question
Debate and argue the key differences between Sony and the
Independent label you have researched.
Use evidence and terminology effectively to create an argument that
addresses the exam question.
5 Lessons until Exam
Mock Exam- Next week Monday= Need to achieve at least one grade
below target. ONE side of A4 notes allowed only
8. Read and do the following:
Level 3: Underline the key terms and brainstorm what you
would discuss for this question
Level 4: Re-write the question in your own words and write a
plan for what you would discuss
What significance does the continuing development of digital media
technology have for the institutions you have studied?
9. What significance does the continuing development of digital media
technology have for the institutions you have studied?
10. What significance does the continuing development of digital media
technology have for the institutions you have studied?
5mins: Introduction: What are your case studies- how are they
different, what are the key words in the question that you will
explore, what are some key changes in the music industry that have
effected the issues in the question?
USE AS MUCH TERMINOLOGY HERE AS YOU CAN
3PEEs effect on Sony/Majors (CONSIDER positive/negative)
3 PEEs effect on independent Label (CONSIDER positive/negative)
5mins- conclude- Who else? How has digital media effected the audience and
unsigned artists? what are the latest developments issues/what is the future?
Level 4- Have specific evidence and a sense of argument.
11. NEW DEFINITION CHALLEGE: USE THESE IN YOUR ANSWER IF YOU CAN
Fragmented Audiences The way in which texts are not only consumed by
media audiences, but the way media audiences
interact with media text in the digital age (issues of
piracy, technologies, user-distribution/promotion).
Proliferation The most damaging type of piracy. This is when
music is hacked and stolen during the production
stage before the music has been distributed legally.
Convergence Marketing messages are addressed directly to the
customer and/or customers. Direct marketing relies
on being able to address the members of a target
market specifically.
Exchange Refers to a device that has more than one function.
This is where products have ‘converged’ into an all
in one device-egIphone.
Direct marketing The rapid growth. This could apply to content (the
music), hardware or technology in the music
industry
Pre-release piracy Modern audiences are increasingly separated and
may be split into sub groups and consume music in
a more personalised way.
12.
13. TAKE ONE of your PEES that you think has the BEST evidence and the
most terminology.
WRITE it on a Post it.
In your group of four decide who’s PEE is the best and why?
14. HOMEWORK:
Using the feedback from your homework this week
Re-do this question using the comments you have been given to
improve.
