By the end of the lesson you will of learnt: ALL- C The way the Global music industry is structured. How and why the major record labels are dominant MOST- B How Sony is a conglomerate and how cross media promotion helps the Sony to distribute and market their products to audiences SOME- A How the digitalisation of the music industry has threatened Sonys dominance and the shift of power to audiences and independent labels Homework……………….
The Global Music Industry Major Labels Subsidiary Labels Independent Labels ? ? ? ? ? ? ? ? ? ?
The Global Music Industry Major Labels Subsidiary Labels Independent Labels
This is hundreds of labels making up this 28% share of the world music sales 2005 IFP Report Debate: How does the digitalisation of the music effect the industry being an oligopoly? How can it break this power? Can it also make it stronger?
All the major labels except EMI are also known conglomerates What does this mean? Conglomerates = a media company that has a wide portfolio of interests eg. film, music, TV, hardware.
Sony will be our case study record label that you must make detailed reference to in the exam Sony are a global conglomerate that have many subsidiary labels and also the Sony parent company own a wide range of other media/hardware 20mins: Research Challenge Quickest pair wins a prize!!!!! 1) What are the subsidiary labels that Sony Music own? 2) What genre of music does this label cover? 3) Select 10 key artists that are signed to Sony? 4) Who are the target audience for Sonys music products? 5) What other media interests do Sony have? 6) What hardware/devices relevant to music do Sony own? 7) What is Syco and how are they relevant to Sony?
Sony will be our case study record label that you must make detailed reference to in the exam Being a Conglomerate mean that Sony have the benefit and power across different stages Production Distribution Marketing and Promotion Consumption Here they can use cross media promotion or horizontal integration when marketing Using one of their companies/products to also promote another Eg. Leona Lewis song ‘Hands’ being used in Final Fantasy Game
Sony will be our case study record label that you must make detailed reference to in the exam Production Distribution Marketing and Promotion Consumption They can distribute their music through synergy with other companies such as Itunes etc but also through their own apps and through myplay and the Sony Entertainment network
Sony will be our case study record label that you must make detailed reference to in the exam Production Distribution Marketing and Promotion Consumption Can also directly link into audience consumption as they are the only major label to own their own hardware
Task: Using the key information from todays lesson attempt the following exam question: Media Production is dominated by global institutions, which sell their products to national audiences-To what extent do you agree with this statement? Try and use the terms: Majors Conglomerate Cross media promotion Mass audience Synergy Oligopoly Sony are a major record label that have a wide variety of products that appeal to a mass audience . For example pop legends such as Beyonce and Micheal Jackson that have wide global appeal. They also own smaller subsidiary labels such as Sony Latin that have more niche appeal. This means that a major conglomerate like Sony can dominate the market as they provide something for all audiences . Level 3: Write three full PEEs using evidence in support of the statement Level 4: Write three full PEEs using evidence at least one must disagree with the statement P E E
Homework: Research an independent Record Label and use them as evidence in your full answer to this exam question. You will need to research and find out the following about your label to use in this answer and in the exam: