Music 2

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Music 2

  1. 1. Music Industry G322 Lesson Objectives: To understand the key developments in the digitalisation of the music industry   To examine how the changes in the music industry effect both audiences and institutions The Contemporary Music Industry
  2. 2. Music Formats: Advantages and Disadvantages
  3. 4. Digital Timeline 1999 2011
  4. 5. Music Industry G322 Proliferation: a rapid and often excessive spread or increase Portability The ability to take something everywhere and anywhere Convergence The ability to have multi functions in one device Why are these examples of convergence?
  5. 6. What significance does the continuing development of digital media technology have for audiences and institutions? Level 4: How has digitalisation effected audiences and institutions: Use the terms: Proliferation Portability Convergence in your answer Consider- Production, Consumption, Distribution and Marketing Give some evidence to support your points Point Evidence Explain Level 3: What are the pros and cons of the digitalisation of music for both audiences and institutions? Point Explain
  6. 7. Research an UK based independent record label that will be your case study for the exam: Where are they based? Who set them up? What music do they specialise in and who are the target audience for this label?
  7. 8. Music Industry G322 What significance does the continuing development of digital media technology have for audiences and institutions? Access to wider range of music Easy to share/store Portable nature of music consumption Proliferation of music- listen to all the time Audiences can become producers More demand for music due to

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