1. Evidence about 1Direction (Sony artist) Exam area/point it could be used forThe character 1DCyberPunk was introduced acouple of weeks ago through the main OneDirection site.Shes supposedly stolen their laptop, and willrelease images and more as fans complete a setof challenges. For example solving a cryptic clueto get an exclusive pic, getting a One Directionterm trending on Twitter, or making a paper modelof the band membersOne Directions new box set has its ownaugmented reality appIts designed to be used with a limited-edition box-set version of One Directions new album Take MeHome, with fans pointing their smartphone ortablet cameras at the 36-page picture-book toaccess videos and photos."This app shows whats achievable with AR inpublishing to deliver bite-sized entertainment thathopefully will bring a smile to the faces of the 1Dfaithful," says Zappars managing director CasperThykier.Sony and Spotify have synergised to create a Onedirection app as they have passed 100m plays.They also have a strong link with Tumblr which ispopular with their teenage girls fans.MD Syco- Sonny Takhar„social media has become the new radio, it hasnever broken an act globally before but OneDirection have2.35 million followers on twitter‟Fans are expected to swarm to a special OneDirection shop which opens in New York today.The store, called 1D World, is located in the citysPenn Plaza and will sell the bands merchandiseafter their profile rocketed in The States this year.A huge selection of memorabilia is to go on saleincluding One Direction branded hoodies, onesies,T-shirts, hats, cardboard cut outs and dolls.
2. Teamed up with Pepsi to launch a series ofadverts for the SuperBowl top break the USmarketCame 3rd in X factor UK in 2010. Every new singlesince then has been performed on the show.3 performances on X factor USA and guestmentor on X factor Australia to launch them to awider global audienceYesterday Syco and One Direction‟s launched anew mini-series documenting a day in the life ofthe winners of One Direction‟s global “Bring Me to1D” Campaign.The “Bring Me to 1D” was a two month globalcampaign, where fans could win „Go1den Tickets‟to One Direction‟s sold out show at MadisonSquare Garden. The Go1den ticket winners wereflown to New York with a friend and a parent tosee the gig and then given the opportunity thefollowing day to meet the band. The mini-seriesdocuments the stories of some of the winners andbehind the scenes footage.Fans from over 40 countries won Go1den tickets,each country hosting it‟s own competition withtheir own entry requirements. For example,Norwegian fans had to get as many people to say,“I love One Direction,” and film it. The best videowould then be broadcast on Norwegian TV stationTV2. The video competition led to the involvementof Norwegian celebrities, mayors and entirefootball stands participating, all saying “I love OneDirection”. An estimated 150k to 200k people tookpart in the campaign and over 1.5k videos weresubmitted. New Zealand fans had to find OneDirection dolls and Japanese fans made OneDirection dim sum, all to win a Go1den ticket.