Mobile is everywhere

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Mobile is everywhere, and that brings challenges and possibilities for your business. During this talk we will look at these challenges and possibilities and the decisions that need to be taken upon.

This talk is mainly aimed at business managers and decision makers, but also shows a lot of insightful things to developers who want to start working with mobile technologies.

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Mobile is everywhere

  1. 1. Mobile is everywhere Martin de Keijzer March 14, Vlissingen The Netherlands
  2. 2. Introduction 2
  3. 3. About me Martin de Keijzer Dutch web developer 3 @Martin1982 PHPBenelux Board Member Mobile specialist for Ibuildings http://www.martindekeijzer.nl
  4. 4. Mobile is everywhere! 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. Who has a smartphone? 10
  11. 11. 11
  12. 12. Who has a tablet? 12
  13. 13. 13
  14. 14. Your brand can be everywhere! 14
  15. 15. Your connection to the mobile world Apps 15
  16. 16. Apps 16
  17. 17. I got an idea 17
  18. 18. Possibilities 18
  19. 19. Choose your options 19
  20. 20. Tip Your app should do just 1 thing! And it needs to do it very well!!! 20
  21. 21. Business apps 21 Focusses on getting a task done.
  22. 22. (Social) News Apps 22 Focus on sharing information. Functionality and design are equally important.
  23. 23. Games 23 Strong focus on design and entertainment
  24. 24. Tip: User Experience is king! 24 A questionable UX design
  25. 25. Tip 1: User Experience is king! 25 A questionable UX design
  26. 26. Many platforms for many budgets Platforms 26
  27. 27. So many platforms 27
  28. 28. There’s more 28
  29. 29. “We support all platforms” 29
  30. 30. New kids on the block 30
  31. 31. Legacy devices 31 Apple is fairly safe
  32. 32. Legacy devices 32
  33. 33. Legacy devices 33 source: http://developer.android.com/about/dashboards/index.html
  34. 34. Tip Support what you can afford. In terms of BYOD; make a device scope policy 34
  35. 35. Choosing the right underlying technology Technologies 35
  36. 36. Native development 36
  37. 37. Web apps 37
  38. 38. Hybrid apps 38
  39. 39. The battle 39
  40. 40. Powers and weaknesses 40
  41. 41. Getting your app in the wild Distributing 41
  42. 42. App stores 42
  43. 43. Private distribution 43 Apple closed environment Android .apk file links
  44. 44. Safe data Security 44
  45. 45. Encrypt data 45
  46. 46. Constrain access 46
  47. 47. Hardware tokens for extremely sensitive data 47
  48. 48. Do not store sensitive data on devices 48
  49. 49. How hardware will help Hardware 49
  50. 50. Common sensors / built-in features 50
  51. 51. Multitouch 51
  52. 52. Call 52
  53. 53. Text messaging 53
  54. 54. Location 54
  55. 55. NFC 55
  56. 56. Vibration 56
  57. 57. Contact lists 57
  58. 58. Camera 58
  59. 59. Bluetooth 59
  60. 60. In conclusion Mobile & BYOD 60
  61. 61. So many people, so many devices 61
  62. 62. Decide on the possibilities that count 62
  63. 63. 63
  64. 64. QUESTIONS 64
  65. 65. mdkeijzer@ibuildings.nl @Martin1982 Thank you for listening

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