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Gamification                          Media didactics and design                        25th May 2012/Beuth University of A...
gamification                       http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterdin...
gamification predictions         •       PEW Research: Game-style                 engagement can bring                 elem...
what is gamification?                  gamification                  means: using                  game design              ...
what elements?        • Game dynamics:                                                               • Game aesthetics:   ...
what contexts?             • Management (team building, crowdsourcing)             • Recruiting (tasks, problem-solving)  ...
gamification elements                                7Friday, May 25, 2012
some game dynamics              •        Competition              • Cooperation              • Multi-player              •...
competition                        http://ht.ly/b8os9                                9Friday, May 25, 2012
competition                         http://ht.ly/b8tPn                                10Friday, May 25, 2012
cooperation                            11Friday, May 25, 2012
multiplayer approach                   https://foursquare.com/                                         12Friday, May 25, 2...
single-player approach                               https://www.mint.com/t/011-a/                                    13Fr...
single-player approach                       http://healthmonth.com/                                           14Friday, M...
game mechanics                       • Missions, challenges, quests, storytelling                       • Levels, progress...
missions and storytelling               https://www.zombiesrungame.com/                                   16Friday, May 25...
storytelling                       https://vimeo.com/25654397                                    17Friday, May 25, 2012
challenges                       http://ht.ly/b8nSj                               18Friday, May 25, 2012
levels                       http://ht.ly/b8oLG                             19Friday, May 25, 2012
progress bars                         http://ht.ly/b8oey                                20Friday, May 25, 2012
badges                         21Friday, May 25, 2012
badges                       http://www.redcrittertracker.com/                                       22Friday, May 25, 2012
points                                                      Video: http://ht.l/b8qCx                       https://www.rec...
leaderboards                            24Friday, May 25, 2012
leaderboards                                              Nike Plus                         http://ht.ly/b8o5p            ...
combining rewards                           http://ht.ly/b8tm2                                   26Friday, May 25, 2012
fun, exploration, play                             http://metycoon.org/                                      27Friday, May...
Designing for gamification                        28Friday, May 25, 2012
gamification design                                                               Clear goals                              ...
30Friday, May 25, 2012
One                        address personal and                       social needs of players                             ...
Two                       build fun and pleasure                            into activities                               ...
Three                       engage different                       types of players                               33Friday...
Four                    build a system that is                   easy to learn and hard                          to master...
Five              use game mechanics for              motivation + enjoyment                         35Friday, May 25, 2012
Six    provide new challenges and      progress on complexity                        36Friday, May 25, 2012
design for the key stages of player                           lifecycle                                                   ...
design for different player types                       http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaro...
Design for flow                   http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-chann...
examplesFriday, May 25, 2012
players as scientists                       http://fold.it/portal/info/science                                       41Fri...
protecting the environment                            http://www.projectnoah.org/                                        4...
personal development                       http://www.mindbloom.com/about/bloom/                                        43...
Earn points for sharing images and videos                       http://lockerz.com/                                44Frida...
Check-in to tv, movies and music                           http://getglue.com/                                   45Friday,...
drive ecologically friendly                              http://ht.ly/b8y2s                                      46Friday,...
set goals and monitor progress                             http://wd.jrc9.ca/PulsWatch/                                   ...
motivation through self-commitment                       http://reebokthepromisekeeper.com/gb                             ...
commitment contracts                          http://www.stickk.com/                                    49Friday, May 25, ...
http://imhotep.cs.upb.de/blogs/fsln12/        for more resources on gamification follow the delicious stack:        http://...
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Gamification design

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Designing for gamification - presentation delivered on 25th May 2012 at Beuth University of Applied Sciences Berlin as part of the Future Social Learning Networks Project (FSLN12).

Transcript of "Gamification design"

  1. 1. Gamification Media didactics and design 25th May 2012/Beuth University of Applied Sciences Berlin Prof. Dr. Ilona BuchemFriday, May 25, 2012
  2. 2. gamification http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterding.png 2Friday, May 25, 2012
  3. 3. gamification predictions • PEW Research: Game-style engagement can bring element of enjoyment to otherwise dull tasks. • Deloitte: gamification as top 10 technology trend in 2012. • Gartner: 50% of corporate innovation will be gamified by 2015. For more information see The PEW Report on “The Future of Gamification”: http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105 3Friday, May 25, 2012
  4. 4. what is gamification? gamification means: using game design elements in non-gaming contexts http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg For more on gamification read the interview with Sebastian Deterding: http://elearnmag.acm.org/featured.cfm?aid=2008214 4Friday, May 25, 2012
  5. 5. what elements? • Game dynamics: • Game aesthetics: • Competition, cooperation • Game-like interface design elements • Multiplayer, single- player • Fun, exploration, play • Game mechanics: • Missions, challenges, • Rewards: trophies, badges, points, leader quests, storytelling boards • Levels, progress bars, feedback, monitoring • Status count, retweets friend indicators: For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7 5Friday, May 25, 2012
  6. 6. what contexts? • Management (team building, crowdsourcing) • Recruiting (tasks, problem-solving) • Marketing (loyalty, branding) • Sports and wellness (running, diets) • Personal development (healthy lifestyle) • Training and education (instruction, assessment) • Citizen campaigns (environment, road behavior) 6Friday, May 25, 2012
  7. 7. gamification elements 7Friday, May 25, 2012
  8. 8. some game dynamics • Competition • Cooperation • Multi-player • Single-player 8Friday, May 25, 2012
  9. 9. competition http://ht.ly/b8os9 9Friday, May 25, 2012
  10. 10. competition http://ht.ly/b8tPn 10Friday, May 25, 2012
  11. 11. cooperation 11Friday, May 25, 2012
  12. 12. multiplayer approach https://foursquare.com/ 12Friday, May 25, 2012
  13. 13. single-player approach https://www.mint.com/t/011-a/ 13Friday, May 25, 2012
  14. 14. single-player approach http://healthmonth.com/ 14Friday, May 25, 2012
  15. 15. game mechanics • Missions, challenges, quests, storytelling • Levels, progress bars, feedback • Rewards: trophies, badges, points, leader boards • Status indicators: friend count, retweets 15Friday, May 25, 2012
  16. 16. missions and storytelling https://www.zombiesrungame.com/ 16Friday, May 25, 2012
  17. 17. storytelling https://vimeo.com/25654397 17Friday, May 25, 2012
  18. 18. challenges http://ht.ly/b8nSj 18Friday, May 25, 2012
  19. 19. levels http://ht.ly/b8oLG 19Friday, May 25, 2012
  20. 20. progress bars http://ht.ly/b8oey 20Friday, May 25, 2012
  21. 21. badges 21Friday, May 25, 2012
  22. 22. badges http://www.redcrittertracker.com/ 22Friday, May 25, 2012
  23. 23. points Video: http://ht.l/b8qCx https://www.recyclebank.com/how-rewards-work/ 23Friday, May 25, 2012
  24. 24. leaderboards 24Friday, May 25, 2012
  25. 25. leaderboards Nike Plus http://ht.ly/b8o5p 25Friday, May 25, 2012
  26. 26. combining rewards http://ht.ly/b8tm2 26Friday, May 25, 2012
  27. 27. fun, exploration, play http://metycoon.org/ 27Friday, May 25, 2012
  28. 28. Designing for gamification 28Friday, May 25, 2012
  29. 29. gamification design Clear goals Progress Feedback Exploration Creativity Surprise Rewards Community http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf 29Friday, May 25, 2012
  30. 30. 30Friday, May 25, 2012
  31. 31. One address personal and social needs of players 31Friday, May 25, 2012
  32. 32. Two build fun and pleasure into activities 32Friday, May 25, 2012
  33. 33. Three engage different types of players 33Friday, May 25, 2012
  34. 34. Four build a system that is easy to learn and hard to master 34Friday, May 25, 2012
  35. 35. Five use game mechanics for motivation + enjoyment 35Friday, May 25, 2012
  36. 36. Six provide new challenges and progress on complexity 36Friday, May 25, 2012
  37. 37. design for the key stages of player lifecycle Mastery Habit building On-boarding Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products 37Friday, May 25, 2012
  38. 38. design for different player types http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_flat.png 38Friday, May 25, 2012
  39. 39. Design for flow http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-channel.png 39Friday, May 25, 2012
  40. 40. examplesFriday, May 25, 2012
  41. 41. players as scientists http://fold.it/portal/info/science 41Friday, May 25, 2012
  42. 42. protecting the environment http://www.projectnoah.org/ 42Friday, May 25, 2012
  43. 43. personal development http://www.mindbloom.com/about/bloom/ 43Friday, May 25, 2012
  44. 44. Earn points for sharing images and videos http://lockerz.com/ 44Friday, May 25, 2012
  45. 45. Check-in to tv, movies and music http://getglue.com/ 45Friday, May 25, 2012
  46. 46. drive ecologically friendly http://ht.ly/b8y2s 46Friday, May 25, 2012
  47. 47. set goals and monitor progress http://wd.jrc9.ca/PulsWatch/ 47Friday, May 25, 2012
  48. 48. motivation through self-commitment http://reebokthepromisekeeper.com/gb 48Friday, May 25, 2012
  49. 49. commitment contracts http://www.stickk.com/ 49Friday, May 25, 2012
  50. 50. http://imhotep.cs.upb.de/blogs/fsln12/ for more resources on gamification follow the delicious stack: http://delicious.com/stacks/view/TP6Gw6 50Friday, May 25, 2012

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