Gamification design

Gamiﬁcation Media didactics and design 25th May 2012/Beuth University of Applied Sciences Berlin Prof. Dr. Ilona BuchemFriday, May 25, 2012

gamiﬁcation http://webtechman.com/blog/wp-content/uploads/gamiﬁcation-discontents-Sebastian-Deterding.png 2Friday, May 25, 2012

gamification predictions • PEW Research: Game-style engagement can bring element of enjoyment to otherwise dull tasks. • Deloitte: gamification as top 10 technology trend in 2012. • Gartner: 50% of corporate innovation will be gamified by 2015. For more information see The PEW Report on “The Future of Gamification”: http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105 3Friday, May 25, 2012

what is gamification? gamification means: using game design elements in non-gaming contexts http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg For more on gamification read the interview with Sebastian Deterding: http://elearnmag.acm.org/featured.cfm?aid=2008214 4Friday, May 25, 2012

what elements? • Game dynamics: • Game aesthetics: • Competition, cooperation • Game-like interface design elements • Multiplayer, single- player • Fun, exploration, play • Game mechanics: • Missions, challenges, • Rewards: trophies, badges, points, leader quests, storytelling boards • Levels, progress bars, feedback, monitoring • Status count, retweets friend indicators: For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7 5Friday, May 25, 2012

what contexts? • Management (team building, crowdsourcing) • Recruiting (tasks, problem-solving) • Marketing (loyalty, branding) • Sports and wellness (running, diets) • Personal development (healthy lifestyle) • Training and education (instruction, assessment) • Citizen campaigns (environment, road behavior) 6Friday, May 25, 2012

gamiﬁcation elements 7Friday, May 25, 2012

some game dynamics • Competition • Cooperation • Multi-player • Single-player 8Friday, May 25, 2012

competition http://ht.ly/b8os9 9Friday, May 25, 2012

competition http://ht.ly/b8tPn 10Friday, May 25, 2012

cooperation 11Friday, May 25, 2012

multiplayer approach https://foursquare.com/ 12Friday, May 25, 2012

single-player approach https://www.mint.com/t/011-a/ 13Friday, May 25, 2012

single-player approach http://healthmonth.com/ 14Friday, May 25, 2012

game mechanics • Missions, challenges, quests, storytelling • Levels, progress bars, feedback • Rewards: trophies, badges, points, leader boards • Status indicators: friend count, retweets 15Friday, May 25, 2012

missions and storytelling https://www.zombiesrungame.com/ 16Friday, May 25, 2012

storytelling https://vimeo.com/25654397 17Friday, May 25, 2012

challenges http://ht.ly/b8nSj 18Friday, May 25, 2012

levels http://ht.ly/b8oLG 19Friday, May 25, 2012

progress bars http://ht.ly/b8oey 20Friday, May 25, 2012

badges 21Friday, May 25, 2012

badges http://www.redcrittertracker.com/ 22Friday, May 25, 2012

points Video: http://ht.l/b8qCx https://www.recyclebank.com/how-rewards-work/ 23Friday, May 25, 2012

leaderboards 24Friday, May 25, 2012

leaderboards Nike Plus http://ht.ly/b8o5p 25Friday, May 25, 2012

combining rewards http://ht.ly/b8tm2 26Friday, May 25, 2012

fun, exploration, play http://metycoon.org/ 27Friday, May 25, 2012

Designing for gamiﬁcation 28Friday, May 25, 2012

gamiﬁcation design Clear goals Progress Feedback Exploration Creativity Surprise Rewards Community http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf 29Friday, May 25, 2012

30Friday, May 25, 2012

One address personal and social needs of players 31Friday, May 25, 2012

Two build fun and pleasure into activities 32Friday, May 25, 2012

Three engage different types of players 33Friday, May 25, 2012

Four build a system that is easy to learn and hard to master 34Friday, May 25, 2012

Five use game mechanics for motivation + enjoyment 35Friday, May 25, 2012

Six provide new challenges and progress on complexity 36Friday, May 25, 2012

design for the key stages of player lifecycle Mastery Habit building On-boarding Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamiﬁcation-7-core-concepts-for-creating-compelling-products 37Friday, May 25, 2012

design for different player types http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_ﬂat.png 38Friday, May 25, 2012

Design for ﬂow http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/ﬂow-channel.png 39Friday, May 25, 2012

examplesFriday, May 25, 2012

players as scientists http://fold.it/portal/info/science 41Friday, May 25, 2012

protecting the environment http://www.projectnoah.org/ 42Friday, May 25, 2012

personal development http://www.mindbloom.com/about/bloom/ 43Friday, May 25, 2012

Earn points for sharing images and videos http://lockerz.com/ 44Friday, May 25, 2012

Check-in to tv, movies and music http://getglue.com/ 45Friday, May 25, 2012

drive ecologically friendly http://ht.ly/b8y2s 46Friday, May 25, 2012

set goals and monitor progress http://wd.jrc9.ca/PulsWatch/ 47Friday, May 25, 2012

motivation through self-commitment http://reebokthepromisekeeper.com/gb 48Friday, May 25, 2012

commitment contracts http://www.stickk.com/ 49Friday, May 25, 2012

http://imhotep.cs.upb.de/blogs/fsln12/ for more resources on gamiﬁcation follow the delicious stack: http://delicious.com/stacks/view/TP6Gw6 50Friday, May 25, 2012

http://www.scoop.it	4998
http://www.conseilsmarketing.com	187
http://imhotep.cs.upb.de	74
http://berardolivier-time2change2.blogspot.fr	70
http://myengaming.com	31
http://streamofbits.wordpress.com	16
http://berardolivier-time2change2.blogspot.com	6
http://www.twylah.com	3
http://translate.googleusercontent.com	2
http://core.traackr.com	2
https://si0.twimg.com	2
https://twitter.com	1
http://berardolivier-time2change2.blogspot.ca	1
http://berardolivier-time2change2.blogspot.in	1
http://webcache.googleusercontent.com	1
http://tweets.classroom-aid.com	1

Gamification design

by Ilona Buchem

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