Gamification design

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Designing for gamification - presentation delivered on 25th May 2012 at Beuth University of Applied Sciences Berlin as part of the Future Social Learning Networks Project (FSLN12).

Designing for gamification - presentation delivered on 25th May 2012 at Beuth University of Applied Sciences Berlin as part of the Future Social Learning Networks Project (FSLN12).

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  • 1. Gamification Media didactics and design 25th May 2012/Beuth University of Applied Sciences Berlin Prof. Dr. Ilona BuchemFriday, May 25, 2012
  • 2. gamification http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterding.png 2Friday, May 25, 2012
  • 3. gamification predictions • PEW Research: Game-style engagement can bring element of enjoyment to otherwise dull tasks. • Deloitte: gamification as top 10 technology trend in 2012. • Gartner: 50% of corporate innovation will be gamified by 2015. For more information see The PEW Report on “The Future of Gamification”: http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105 3Friday, May 25, 2012
  • 4. what is gamification? gamification means: using game design elements in non-gaming contexts http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg For more on gamification read the interview with Sebastian Deterding: http://elearnmag.acm.org/featured.cfm?aid=2008214 4Friday, May 25, 2012
  • 5. what elements? • Game dynamics: • Game aesthetics: • Competition, cooperation • Game-like interface design elements • Multiplayer, single- player • Fun, exploration, play • Game mechanics: • Missions, challenges, • Rewards: trophies, badges, points, leader quests, storytelling boards • Levels, progress bars, feedback, monitoring • Status count, retweets friend indicators: For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7 5Friday, May 25, 2012
  • 6. what contexts? • Management (team building, crowdsourcing) • Recruiting (tasks, problem-solving) • Marketing (loyalty, branding) • Sports and wellness (running, diets) • Personal development (healthy lifestyle) • Training and education (instruction, assessment) • Citizen campaigns (environment, road behavior) 6Friday, May 25, 2012
  • 7. gamification elements 7Friday, May 25, 2012
  • 8. some game dynamics • Competition • Cooperation • Multi-player • Single-player 8Friday, May 25, 2012
  • 9. competition http://ht.ly/b8os9 9Friday, May 25, 2012
  • 10. competition http://ht.ly/b8tPn 10Friday, May 25, 2012
  • 11. cooperation 11Friday, May 25, 2012
  • 12. multiplayer approach https://foursquare.com/ 12Friday, May 25, 2012
  • 13. single-player approach https://www.mint.com/t/011-a/ 13Friday, May 25, 2012
  • 14. single-player approach http://healthmonth.com/ 14Friday, May 25, 2012
  • 15. game mechanics • Missions, challenges, quests, storytelling • Levels, progress bars, feedback • Rewards: trophies, badges, points, leader boards • Status indicators: friend count, retweets 15Friday, May 25, 2012
  • 16. missions and storytelling https://www.zombiesrungame.com/ 16Friday, May 25, 2012
  • 17. storytelling https://vimeo.com/25654397 17Friday, May 25, 2012
  • 18. challenges http://ht.ly/b8nSj 18Friday, May 25, 2012
  • 19. levels http://ht.ly/b8oLG 19Friday, May 25, 2012
  • 20. progress bars http://ht.ly/b8oey 20Friday, May 25, 2012
  • 21. badges 21Friday, May 25, 2012
  • 22. badges http://www.redcrittertracker.com/ 22Friday, May 25, 2012
  • 23. points Video: http://ht.l/b8qCx https://www.recyclebank.com/how-rewards-work/ 23Friday, May 25, 2012
  • 24. leaderboards 24Friday, May 25, 2012
  • 25. leaderboards Nike Plus http://ht.ly/b8o5p 25Friday, May 25, 2012
  • 26. combining rewards http://ht.ly/b8tm2 26Friday, May 25, 2012
  • 27. fun, exploration, play http://metycoon.org/ 27Friday, May 25, 2012
  • 28. Designing for gamification 28Friday, May 25, 2012
  • 29. gamification design Clear goals Progress Feedback Exploration Creativity Surprise Rewards Community http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf 29Friday, May 25, 2012
  • 30. 30Friday, May 25, 2012
  • 31. One address personal and social needs of players 31Friday, May 25, 2012
  • 32. Two build fun and pleasure into activities 32Friday, May 25, 2012
  • 33. Three engage different types of players 33Friday, May 25, 2012
  • 34. Four build a system that is easy to learn and hard to master 34Friday, May 25, 2012
  • 35. Five use game mechanics for motivation + enjoyment 35Friday, May 25, 2012
  • 36. Six provide new challenges and progress on complexity 36Friday, May 25, 2012
  • 37. design for the key stages of player lifecycle Mastery Habit building On-boarding Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products 37Friday, May 25, 2012
  • 38. design for different player types http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_flat.png 38Friday, May 25, 2012
  • 39. Design for flow http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-channel.png 39Friday, May 25, 2012
  • 40. examplesFriday, May 25, 2012
  • 41. players as scientists http://fold.it/portal/info/science 41Friday, May 25, 2012
  • 42. protecting the environment http://www.projectnoah.org/ 42Friday, May 25, 2012
  • 43. personal development http://www.mindbloom.com/about/bloom/ 43Friday, May 25, 2012
  • 44. Earn points for sharing images and videos http://lockerz.com/ 44Friday, May 25, 2012
  • 45. Check-in to tv, movies and music http://getglue.com/ 45Friday, May 25, 2012
  • 46. drive ecologically friendly http://ht.ly/b8y2s 46Friday, May 25, 2012
  • 47. set goals and monitor progress http://wd.jrc9.ca/PulsWatch/ 47Friday, May 25, 2012
  • 48. motivation through self-commitment http://reebokthepromisekeeper.com/gb 48Friday, May 25, 2012
  • 49. commitment contracts http://www.stickk.com/ 49Friday, May 25, 2012
  • 50. http://imhotep.cs.upb.de/blogs/fsln12/ for more resources on gamification follow the delicious stack: http://delicious.com/stacks/view/TP6Gw6 50Friday, May 25, 2012