0
Fire exits – there are 3 fire exits. 1 in reception and 2 in the main
office by the window.
Fire & emergency assembly poin...
How can we use digital technology to
make the analog experience of music
festivals even better?
THE BRIEF
PROBLEMS WITH MUSIC
FESTIVALS
TRAV
EL
LINE UP
CLASHES
SOUND
QUALITY
7) Being able to
see the stage
HEY YOU!
I CAN’T
SEE
WHERE ARE ALL MY
FRIENDS?
TOILET QUEUES &
CLEANLINESS
THE
WEATHER
MOBILE PHONE RECEPTION AND
BATTERY
WATCH IT, DON’T RECORD
IT!
WHERE’S MY
TENT?
WHO DID I SEE
AGAIN?
Why We Hack
Ian Brennan  Head of Technical Concepting
Head of Technical
Concepting
@nannerb  ibrennan.co.uk
#AFHackFestival
History Lesson
#AFHackFestival
#AFHackFestival
History Lesson
#AFHackFestival
#AFHackFestival
#AFHackFestival
Google Cardboard
Things will go wrong.
#AFHackFestival
DON’T WAIT FOR PERFECT
• How quickly can you get to the 1st prototype?
• How many prototypes can you make?
There is no such
thing as failure
#AFHackFestival
Hacking is fun
#AFHackFestival
Devices
#AFHackFestival
How can we use digital technology to
make the analog experience of music
festivals even better?
The brief
#AFHackFestival
JUDGES
MATT DYKE
Co-Founder AnalogFolk
Looking for:
Something that genuinely
makes people’s lives better.
DES HOLMES
Creat...
How we’re going
to do it
#AFHackFestival
How we’re going to do it
• Get yourself into teams
How we’re going to do it
• Get yourself into teams
• Your team should be a mixture of disciplines
How we’re going to do it
• Get yourself into teams
• Your team should be a mixture of disciplines
• Register your team at ...
How we’re going to do it
• Get yourself into teams
• Your team should be a mixture of disciplines
• Register your team at ...
How we’re going to do it
• Get yourself into teams
• Your team should be a mixture of disciplines
• Register your team at ...
Folk
#AFHackFestival
Go hack
#AFHackFestival
#AFHackFestival
AnalogFolk Hack Festival - Opening Talk, Why we hack
AnalogFolk Hack Festival - Opening Talk, Why we hack
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AnalogFolk Hack Festival - Opening Talk, Why we hack

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The opening talk from the AnalogFolk Hack Festival, presented by Matt Dyke (Co-founder), and Ian Brennan (Head of Technical Concepting).

Examine the history of hacking, how it became what it is today, and why we use hack days now to collaborate and work on great ideas.

Brief: How can we use digital technology to make the analog experience of music festivals even better?

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  • You might want to start thinking about how those devices can help you answer the brief, perhaps a flying toilet monitor, or a Makey Makey game to play whilst waiting for your beer. You may even decide that you don’t need the devices, and can answer the brief through paper prototypes and elegant design.
  • You might want to start thinking about how those devices can help you answer the brief, perhaps a flying toilet monitor, or a Makey Makey game to play whilst waiting for your beer. You may even decide that you don’t need the devices, and can answer the brief through paper prototypes and elegant design.
  • I’m Head of Technical Concepting here at AnalogFolk.
    Proactive in the development of new technologies (ref: Android Wear, Glass, Device Lab)
    Ensure our extremely talented team of developers get opportunities to explore new tech
    Work closely with other creatives to answer briefs, and prototype new and innovative ways of achieving results
    The video in the background, real time colours Dulux
  • This is John Ambrose Fleming, he was an electrical engineer and physicist.
    In 1903 he was giving a public demonstration of wireless telegraphy technology
    Nevil Maskelyne intercepted the messages and started broadcasting insulting morse code messages through the auditoriums projector.
    This was the first recorded hack in history.
  • For the next 90 years, Hacking was always considered to be a negative action.
    Something done to disrupt momentum of organizations, steal data, or win wars.
  • In the 1990’s everything changed.
    The term “Hackathon” was first coined by OpenBSD and Sun Microsystems in 1999
    It is used to describe the playful manipulation of programming to solve problems
  • Now, some of the biggest companies in the world are built from the foundations of the hacking mentality. Move fast, break things.
  • Google give engineers the opportunity to work on side projects, dubbed ‘20 percent’
    Dedicated time for their employees to hack, prototype, and experiment with new ideas.
    Google I/O Cardboard announcement
    Cheap VR Headset, possible swipe at the Oculus Rift valuation by Facebook
    A success story, this product went from concept through to final production using the hacker mentality. But not every hack see’s the light of day.
  • When hacking, there is no such thing as failure. The majority of hack projects will never see a public release, and that’s cool. Because the reasons we hack aren’t defined by business, we do it because we want to learn. We want to collaborate, experiment, and expand our creative thinking.
  • Most importantly, hacking is fun. We get to solve problems as a collective, tackling briefs without the constraints of budgets, technologies, or brand guidelines. And that’s why we’ve decided to host the Hack Festival, we want you all to be able to build upon your ideas.
  • We’ve got a great selection of tech here today, including; 2 Parrot AR Drones, Google Glass, Oculus Rift, LEAP Motions, Makey Makey’s, various Tablets and Mobiles, and Arduino kits. It’s all located on our device bench by the sofa’s.
  • You might want to start thinking about how any technology old or new can help you answer the brief, music festivals are already great so as our challenge is to use technology to make them even better. You may even decide that you don’t need the devices, and can answer the brief through paper prototypes and elegant design.
  • So let’s talk about how we’re going to get hacking today.
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join.
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join.
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join.
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join.
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join.
  • Each team will have one of the folk assigned to them, they’re your go to person for any questions or support you need. Wifi issues? They’ll get you connected. Want to know where the toilets are? Just ask them. Need to get your hands on one of the devices? No problem.
  • We’re not looking to create a start up today, the IP for the work is yours. We strongly encourage you to open source it.

    Talk about hastag
  • Transcript of "AnalogFolk Hack Festival - Opening Talk, Why we hack"

    1. 1. Fire exits – there are 3 fire exits. 1 in reception and 2 in the main office by the window. Fire & emergency assembly point is located on the corner of Warner St and Eyre St Hill. Opposite left hand side of the office. Toilets are located in reception and at the back of the building. Harriet is our resident first aider if required. Wrist must be keep on for entire hack weekend and needed for re entry. HOUSE KEEPING
    2. 2. How can we use digital technology to make the analog experience of music festivals even better? THE BRIEF
    3. 3. PROBLEMS WITH MUSIC FESTIVALS
    4. 4. TRAV EL
    5. 5. LINE UP CLASHES
    6. 6. SOUND QUALITY
    7. 7. 7) Being able to see the stage HEY YOU! I CAN’T SEE
    8. 8. WHERE ARE ALL MY FRIENDS?
    9. 9. TOILET QUEUES & CLEANLINESS
    10. 10. THE WEATHER
    11. 11. MOBILE PHONE RECEPTION AND BATTERY
    12. 12. WATCH IT, DON’T RECORD IT!
    13. 13. WHERE’S MY TENT?
    14. 14. WHO DID I SEE AGAIN?
    15. 15. Why We Hack Ian Brennan Head of Technical Concepting
    16. 16. Head of Technical Concepting @nannerb ibrennan.co.uk #AFHackFestival
    17. 17. History Lesson #AFHackFestival
    18. 18. #AFHackFestival
    19. 19. History Lesson #AFHackFestival
    20. 20. #AFHackFestival
    21. 21. #AFHackFestival
    22. 22. Google Cardboard
    23. 23. Things will go wrong. #AFHackFestival
    24. 24. DON’T WAIT FOR PERFECT • How quickly can you get to the 1st prototype? • How many prototypes can you make?
    25. 25. There is no such thing as failure #AFHackFestival
    26. 26. Hacking is fun #AFHackFestival
    27. 27. Devices #AFHackFestival
    28. 28. How can we use digital technology to make the analog experience of music festivals even better? The brief #AFHackFestival
    29. 29. JUDGES MATT DYKE Co-Founder AnalogFolk Looking for: Something that genuinely makes people’s lives better. DES HOLMES Creative Technical Director AnalogFolk London Looking for: A simple solution where technology is invisible. IAN BRENNAN Head of Techinical Concepting AnalogFolk London Looking for: Someone who takes technology and applies it in a way that’s not immediately obvious. TANYA COMBRINCK Digital Editor net mag Looking for: Potential. I’m not looking for perfect
    30. 30. How we’re going to do it #AFHackFestival
    31. 31. How we’re going to do it • Get yourself into teams
    32. 32. How we’re going to do it • Get yourself into teams • Your team should be a mixture of disciplines
    33. 33. How we’re going to do it • Get yourself into teams • Your team should be a mixture of disciplines • Register your team at reception, you’ll need a good team name!
    34. 34. How we’re going to do it • Get yourself into teams • Your team should be a mixture of disciplines • Register your team at reception, you’ll need a good team name! • You’ll be assigned a Folk, who will take you to an area of the office where you can start hacking
    35. 35. How we’re going to do it • Get yourself into teams • Your team should be a mixture of disciplines • Register your team at reception, you’ll need a good team name! • You’ll be assigned a Folk, who will take you to an area of the office where you can start hacking • Don’t worry if you’re not in a team, we’ll help you find people with complementing skills
    36. 36. Folk #AFHackFestival
    37. 37. Go hack #AFHackFestival #AFHackFestival
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