Content Strategy in Brazil - Content Strategy Forum 2012, Capetown

Capetown - South AfricaSource: Ivan Herman - http://www.ﬂickr.com/photos/ivan_herman/5110185098/in/photostream/

Ibrahim CesarRio Claro, São Paulo, Brasil+6 years of work in the ﬁeldTEDx OrganizerBachelor in Social Communications#csbrazil

An article started the ﬁre...As in: A List Apart 12/16/2008 - http://www.alistapart.com/articles/thedisciplineofcontentstrategy/

The Country

The ‘B’ in B.R.I.Cs

Good, Very Good!

As in: Jakob Nielsen’s Alertbox 10/24/2011 -http://www.useit.com/alertbox/ecommerce.html

As fast as we can

The best thing in Brazil

Content Strategy, IA, UX, Design, Programming and Coﬀee

FIFA’s World Soccer Cup

Olympic Games

Hot! Hot! Hot!

All you need is a plan.

Ch-ch-changes!

A nation of social and outgoing persons

Source: IBOPE 2 º Country in FacebookSocial networking early adopters and heavy users 71h30 weekly hours - 42%!

Our connection with the world

Source: ANATEL 130 % Mobile in BrazilYes, we have more mobile than people!

Source: IBOPE 14 % Smartphones27mi > France and Germany

Source: IBOPE 73%Access to Internet

Source: IBOPE88 % Use mobile with another devices63% 46% 55% 26%Music TV Web Newspaper 18% 29% 15 % Games Movies Books

Brazilians LOVE videos. Yes, in Caps.

Source: IBOPE 75%Watch videos. In mobile.

Needs to be at the core of business

author of Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines---and How It Will Change Our Lives

Convivial tools need a literacy

“Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br

WhatWants?

Content Eﬃciency

Content Opportunity

Content Emergence

Content Complexity

Content Diversity

Content Specialization

Content Ubiquity

Content Freedom

Content Mutualism

Content Beauty

Content Sentience

Content Structure

Content Evolvability

Brazil as a lab

Speak slowly, please!

Capetown - South Africa Thank you all! email@ibrahimcesar.com @ibrahimcesarTypes in this keynoteTitles & Decorative: Multicolore by Neogrey CreativeText: FF Meta Pro by Erik Spiekermann

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Content Strategy in Brazil - Content Strategy Forum 2012, Capetown

by Ibrahim Cesar on Oct 26, 2012

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Content Strategy in Brazil - Content Strategy Forum 2012, Capetown Presentation Transcript