Content Strategy in Brazil - Content Strategy Forum 2012, Capetown

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My personal account of Content Strategy in Brazil and trends for the future. Presentation from the 2012 Content Strategy Forum in Capetown, South Africa,

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  • Content Strategy in Brazil - Content Strategy Forum 2012, Capetown

    1. Capetown - South AfricaSource: Ivan Herman - http://www.flickr.com/photos/ivan_herman/5110185098/in/photostream/
    2. Ibrahim CesarRio Claro, São Paulo, Brasil+6 years of work in the fieldTEDx OrganizerBachelor in Social Communications#csbrazil
    3. An article started the fire...As in: A List Apart 12/16/2008 - http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
    4. The Country
    5. The ‘B’ in B.R.I.Cs
    6. Good, Very Good!
    7. As in: Jakob Nielsen’s Alertbox 10/24/2011 -http://www.useit.com/alertbox/ecommerce.html
    8. As fast as we can
    9. The best thing in Brazil
    10. Content Strategy, IA, UX, Design, Programming and Coffee
    11. FIFA’s World Soccer Cup
    12. Olympic Games
    13. Hot! Hot! Hot!
    14. All you need is a plan.
    15. Ch-ch-changes!
    16. A nation of social and outgoing persons
    17. Source: IBOPE 2 º Country in FacebookSocial networking early adopters and heavy users 71h30 weekly hours - 42%!
    18. Our connection with the world
    19. Source: ANATEL 130 % Mobile in BrazilYes, we have more mobile than people!
    20. Source: IBOPE 14 % Smartphones27mi > France and Germany
    21. Source: IBOPE 73%Access to Internet
    22. Source: IBOPE88 % Use mobile with another devices63% 46% 55% 26%Music TV Web Newspaper 18% 29% 15 % Games Movies Books
    23. Brazilians LOVE videos. Yes, in Caps.
    24. Source: IBOPE 75%Watch videos. In mobile.
    25. Needs to be at the core of business
    26. author of Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines---and How It Will Change Our Lives
    27. Convivial tools need a literacy
    28. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
    29. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
    30. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
    31. Kevin
    32. WhatWants?
    33. WhatWants?
    34. Content Efficiency
    35. Content Opportunity
    36. Content Emergence
    37. Content Complexity
    38. Content Diversity
    39. Content Specialization
    40. Content Ubiquity
    41. Content Freedom
    42. Content Mutualism
    43. Content Beauty
    44. Content Sentience
    45. Content Structure
    46. Content Evolvability
    47. Brazil as a lab
    48. Speak slowly, please!
    49. Capetown - South Africa Thank you all! email@ibrahimcesar.com @ibrahimcesarTypes in this keynoteTitles & Decorative: Multicolore by Neogrey CreativeText: FF Meta Pro by Erik Spiekermann

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