Content Strategy in Brazil - Content Strategy Forum 2012, Capetown

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My personal account of Content Strategy in Brazil and trends for the future. Presentation from the 2012 Content Strategy Forum in Capetown, South Africa,

My personal account of Content Strategy in Brazil and trends for the future. Presentation from the 2012 Content Strategy Forum in Capetown, South Africa,

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Transcript

  • 1. Capetown - South AfricaSource: Ivan Herman - http://www.flickr.com/photos/ivan_herman/5110185098/in/photostream/
  • 2. Ibrahim CesarRio Claro, São Paulo, Brasil+6 years of work in the fieldTEDx OrganizerBachelor in Social Communications#csbrazil
  • 3. An article started the fire...As in: A List Apart 12/16/2008 - http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
  • 4. The Country
  • 5. The ‘B’ in B.R.I.Cs
  • 6. Good, Very Good!
  • 7. As in: Jakob Nielsen’s Alertbox 10/24/2011 -http://www.useit.com/alertbox/ecommerce.html
  • 8. As fast as we can
  • 9. The best thing in Brazil
  • 10. Content Strategy, IA, UX, Design, Programming and Coffee
  • 11. FIFA’s World Soccer Cup
  • 12. Olympic Games
  • 13. Hot! Hot! Hot!
  • 14. All you need is a plan.
  • 15. Ch-ch-changes!
  • 16. A nation of social and outgoing persons
  • 17. Source: IBOPE 2 º Country in FacebookSocial networking early adopters and heavy users 71h30 weekly hours - 42%!
  • 18. Our connection with the world
  • 19. Source: ANATEL 130 % Mobile in BrazilYes, we have more mobile than people!
  • 20. Source: IBOPE 14 % Smartphones27mi > France and Germany
  • 21. Source: IBOPE 73%Access to Internet
  • 22. Source: IBOPE88 % Use mobile with another devices63% 46% 55% 26%Music TV Web Newspaper 18% 29% 15 % Games Movies Books
  • 23. Brazilians LOVE videos. Yes, in Caps.
  • 24. Source: IBOPE 75%Watch videos. In mobile.
  • 25. Needs to be at the core of business
  • 26. author of Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines---and How It Will Change Our Lives
  • 27. Convivial tools need a literacy
  • 28. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
  • 29. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
  • 30. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
  • 31. Kevin
  • 32. WhatWants?
  • 33. WhatWants?
  • 34. Content Efficiency
  • 35. Content Opportunity
  • 36. Content Emergence
  • 37. Content Complexity
  • 38. Content Diversity
  • 39. Content Specialization
  • 40. Content Ubiquity
  • 41. Content Freedom
  • 42. Content Mutualism
  • 43. Content Beauty
  • 44. Content Sentience
  • 45. Content Structure
  • 46. Content Evolvability
  • 47. Brazil as a lab
  • 48. Speak slowly, please!
  • 49. Capetown - South Africa Thank you all! email@ibrahimcesar.com @ibrahimcesarTypes in this keynoteTitles & Decorative: Multicolore by Neogrey CreativeText: FF Meta Pro by Erik Spiekermann