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Facebook Power Editor - MarketingCamp 2013
 

Facebook Power Editor - MarketingCamp 2013

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    Facebook Power Editor - MarketingCamp 2013 Facebook Power Editor - MarketingCamp 2013 Presentation Transcript

    • Social Media Management made easy!Mikael Lemberg!Advertising Director, Komfo!mil@komfo.com!m +45 31 72 47 30!fb.me/Mikael.Lemberg!Komfo.com / fb.me/komfo!
    • Placements
!•  Homepage    •  News  feed  (desktop  and  mobile)      •  All  Facebook  •  Search  bar  Mikael likes your brand
    • Homepage!News feed desktop!Right-hand 
side on homepage!News feed mobile!
    • All Facebook!SponsoredRight-hand side on Facebook! News feed desktop! News feed mobile!
    • News feed!News feed desktop! News feed mobile!
    • Search bar!
    • Summary of products by individual placementNews  feed  desktop  News  feed  mobile  Right-­‐hand  side  of  homepage  Right-­‐hand  side  of  Facebook  Search  bar  Page  post  ads   X   X   X   X    Page  like  ads   x   x   X    App  ads   X   X  Mobile  app  install  ads   X  Offsite  ads   X   X    Sponsored  results   X  Sponsored  stories   X   X   X   X    
    • Summary of how to buyBundles  of  placements  you  can  buy   Placements  contained     Why  this  opCon?   How  to  buy  it?    All  Facebook  All  placements  except  the  search  bar  Facebook  will  decide  where  to  show  your  ad  to  drive  the  most  clicks  and  acAons  that  you  desire  for  your  budget.  Ads  Create  Flow,  Power  Editor,  API  Homepage  •  Right-­‐hand  side  of  the  homepage  •  News  feed  desktop  •  News  feed  mobile  The  best  way  to  reach  your  audience  from  the  most  visited  page  on  Facebook.  Power  Editor,  API  News  feed  •  News  feed  desktop  •  News  feed  mobile  The  most  engaging  placement  of  the  site.    Power  Editor,  API,  Promote  buKon  on  the  Page  News  feed  desktop   News  feed  desktop    The  most  engaging  placement  of  the  site.     Power  Editor,  API  News  feed  mobile    News  feed  mobile    The  most  engaging  placement  on  customers’  most  personal  device.     Power  Editor,  API  Search  bar   Search  bar  The  ability  to  target  what  people  are  looking  for  in  one  of  the  most  used  features  on  Facebook.  Power  Editor,  API  1. Power  Editor  –  self-­‐serve  tool  for  advanced  adverAsers.  It  can  be  downloaded  by  anyone  at  hKps://www.facebook.com/ads/manage/powereditor/    2. API  –  access  via  Facebook’s  ApplicaAon  Programming  Interface  directly,  or  via  tools  built  by  our  Preferred  MarkeAng  Developers  (PMDs)  using  Facebook  Ads  API  3. Ads  Create  flow  –  self-­‐serve  ad  creaAon  form,    which  can  be  accessed  at  hKp://www.facebook.com/ads/create  4. Promoted  buKon  on  the  Page  –  way  to  buy  a  Page  post  ad  directly  from  the  Page  composer  or  next  to  the  post  itself,  by  clicking  on  the  “Promote”  buKon.    
    • DEMO:  Power  Editor