Creative strategies for wine publishers


Published on

From The European Wine Bloggers Conference, 22 October, 2010 in Vienna Austria. Bloggers, journalists, wine industry professionals and social media innovators gathered to discuss the convergence between the culture of wine and the web. This presentation focused on the intersection of strategy, creativity and technology.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • For businesses, real-time/social media is a conversation with customers and constituents using digital media. Those conversations can take many shapes, in terms of tone and purpose, but generally speaking they are human, authentic, natural and sustained. People don’t mind talking to “brands” ...

    The point isn’t that there are exceptional ads that people talk about, such as the ones you mentioned. That thought, which most everyone I know tends to agree with, is that ATL advertising is not very conversational by nature and talks down to people more often than not.

  • Our job needs to be to demystify “social media” and make it easy, approachable and effective for our clients.
  • Our job needs to be to demystify “social media” and make it easy, approachable and effective for our clients.
  • Creative strategies for wine publishers

    1. 1. Creative strategies for wine publishers George Nimeh 22 October 2010 Vienna, Austria
    2. 2. “Riesenrad” Vienna 2004 George Nimeh I love Vienna.
    3. 3. And wine.
    4. 4. Creativity. Technology. Strategy. I also love:
    5. 5. A nice blend.
    6. 6. Things change fast.
    7. 7. Pop quiz!
    8. 8. Creativity.
    9. 9. About 60% of CEOs polled cited creativity as the most important leadership quality, compared with 52% for integrity and 35% for global thinking. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a "crucial capability."
    10. 10. It’s not publishing.
    11. 11. It’s an ecosystem.
    12. 12. A digital ecosystem.
    13. 13. Simple, right?
    14. 14. Not perfect. Things go wrong. Or worse. Not easy.
    15. 15.
    16. 16. So … What to do
    17. 17.
    18. 18. “Don Draper”, image courtesy of AMC Adland is dead.
    19. 19.
    20. 20. Steve Jobs, photo courtesy of Apple Computer, Inc. 100% geek? Not quite yet.
    21. 21. Let’s expose the wizard.
    22. 22. Interconnectivity. Honesty. Authenticity.
    23. 23.
    24. 24. See: “The Future of TV is social.” Image:
    25. 25. Share. Seed. Search.
    26. 26. Fish where the fish are
    27. 27. The future
    28. 28. Location is big.
    29. 29. Domaine de la Romanée-Conti, George Nimeh, 2010
    30. 30.
    31. 31. Be the rapper, not the wrapper. @iboy George Nimeh