Wired weston 3

Wired Weston 3
Presented by Sean Price
Twitter.com/SeanPrice

2009 - Wired Weston Oi Twit Face!
You most likely first heard about "social media"
I was two years ahead of you
Result? Approximately £6,000 worth of business
Cost £0

What did we learn?
It's about branding
ROI?
No need to be a computer geek
Free advertising but NOT a constant sales pitch
Facebook is NOT just for kids

Twitter is NOT just to see what people are eating
Size matters! (sort of)
Eye balls & customer loyalty
Which social media site do i use?

2010 Wired Weston II
Businesses in the UK join Twitter & Facebook
Result - Over £15,000 worth of business (at least) still zero cost
Approximately 1,400 followers, hardly Lady Gaga at over 8 Million

We learnt more
Social media IS business
Engage with your audience
Chamber does great at this
Apple Central Taxis USED to do fantastic at this
Since Wired Weston 1 - Local businesses HAVE learnt. (most of them!)

It's a cocktail party
People have great b#%*#^%t detectors
Tools of the trade
STOP posting constant ads!

2011 - Down to business

State of business online
Ability to generate tremendous revenues
Enormous potential but you are likely doing it wrong
Social Q&A (quora, Mahalo, formspring)
Local is huge
Niches becoming more niche

Search
Search is far more than just Google - predicting trends, beating the competition
Imagine hearing the global AND local thoughts of your clients, competitors AND your employees - would that give you an edge in business?

Here's a clue...
YES it would!
All you need to remember is OLD GITS...

O.L.D G.I.T.S
Observe, Learn and Direct
Global, Interactive, and Trackable Search

I don't have time for this crap
Rules of automation and engagement

Automate
Automate actions for rapid ROI?
Automating is ok, spam is not.
Example TV and Radio

Fail at twitter
"this is how to fail at Twitter. Excellent way to promote your services"

Final Thoughts
Use the right hammer for the nail
Don't be "that company" everyone hates to see/hear about
If you are going to join in - be social

Questions?
Twitter.com/seanprice

Wired weston 3

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