How smartphones change human behavior ?
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How smartphones change human behavior ?

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How smartphones change human behavior ? How smartphones change human behavior ? Presentation Transcript

  • How smartphones change human behavior ? ESIL- 2012 - How smartphones change human behavior ?
  • IntroductionI. What’s a smartphone ?II. Smartphones impact on human’s social lifeIII. Smartphones impact on human’s workIV. Smartphones impact on consumers and business Conclusion ESIL- 2012 - How smartphones change human behavior ?
  • Smartphones are changing how people live and work 4/10 people own a smartphoneOver 100 million smartphones sold in 2011 compared to 60 million in 2010 Own a smartphone is becoming a norm for people ESIL- 2012 - How smartphones change human behavior ?
  • + =mobilephone ESIL- 2012 - How smartphones change human behavior ?
  • + =mobile Personalphone Digital Assistant (PDA) ESIL- 2012 - How smartphones change human behavior ?
  • + =mobile Personalphone Digital Assistant Smartphone (PDA) ESIL- 2012 - How smartphones change human behavior ?
  • History 1992 ESIL- 2012 - How smartphones change human behavior ?
  • History 1992 1996 ESIL- 2012 - How smartphones change human behavior ?
  • History 1992 1996 1997 ESIL- 2012 - How smartphones change human behavior ?
  • History 2000 ESIL- 2012 - How smartphones change human behavior ?
  • History 2000 2007 ESIL- 2012 - How smartphones change human behavior ?
  • Operating system• Apple’s iOS• Google’s Android• Microsoft’s Windows phone• Nokia’s Symbian• RIM’s BlackBerry OS• Embedded Linux distribution:Maemo and MeeGO ESIL- 2012 - How smartphones change human behavior ?
  • Social life- Human are a social species, and people have a need for informationand to communicate with one another. Telecommunication technologiesintensify these needs.- 4 out of 10 people now own a smartphone- People use smartphones for entertainment and social networking ESIL- 2012 - How smartphones change human behavior ?
  • Social lifeESIL- 2012 - How smartphones change human behavior ?
  • Education- Enable students to stay connectedon and off campus- Educators and students have mobileaccess to the communications andinformation they need.- Conduct research / Update records /Collaborate with peers- It make E-learning more easier ESIL- 2012 - How smartphones change human behavior ?
  • But…- Constant brief interruption change the way people live and making itharder for them to stay focused. - Smartphones destroy the ability of people to interact directly with other human. -People do not listen to their friends as they are focused on the screen -Limits the use of resources such encyclopedias and books ESIL- 2012 - How smartphones change human behavior ?
  • It make him more productive- Employees appreciate the mobility capacity of smartphones: stayconstantly reachable.-Access to their companys’ data out of the office, to their emails… ESIL- 2012 - How smartphones change human behavior ?
  • It make him more productive- 79% of people using smartphone used to carry out businessinstead of an office phone.- 34% of small businessmen are using smartphones more thancomputers- 7% entrepreneurs have stopped carrying laptops while travelingfor business; they use smartphones! ESIL- 2012 - How smartphones change human behavior ?
  • Smartphones have also made practicing medicine more efficient- With the use of smartphones, communicationwith patients, nurses and hospital staff is faster- There is lot of information, literally, at theirhands- 67% of primary care physicians and 61% ofspecialists now have smartphones! ESIL- 2012 - How smartphones change human behavior ?
  • However…- Employees my lose interest in meeting- It presents a lack of oral communication- Decreased the interaction between workers-They can take their office anywhere: conduct business on vacation!- They are never away from work. ESIL- 2012 - How smartphones change human behavior ?
  • Impact on consumers- In the last 2-3 years, smartphones have increased consumers’acess to the web.- Consumers’ buying behavior has started to change in a greaternumber of markets.- Consumers are using its applications to form habits that integrateInternet use into basic everyday activities: GPS, looking for arestaurant, looking for the cheapest gas station ESIL- 2012 - How smartphones change human behavior ?
  • Impact on business- Create a new markets andnew business: mobile ads,mobile marketing, mobileusers category…- Create new business(startup) to developsmartphones applications ESIL- 2012 - How smartphones change human behavior ?
  • -Research has found that smartphone satisfy all people socialcommunication needs. But this could lead to addiction.- It is harder to draw a line where technological communicationmust end and human interaction must begin. As good as smartphones are, the negative effects « may » outweighing the positives. ESIL- 2012 - How smartphones change human behavior ?
  • Bibliography- Wikipedia: en.wikipedia.org- Imperial Valley Press: ivpressonline.com- MIT Sloan Management Review: sloanreview.mit.edu- Pikaba: pikaba.com- The Lipstick Economy blog: jamiedunham.wordpress.com ESIL- 2012 - How smartphones change human behavior ?