Increase revenue and reduce costs using
your data to understand performance
and make better decisions.
Juha Teljo
Business...
Data vs. Information

• Data are plain facts. When data are processed,
  organized, structured or presented in a given con...
Companies that invest in business insight consistently outperform




         Revenue Growth                             ...
Data Explosion In A Smarter World!

 Volume of Digital Data
  57% CAGR for enterprise data through 2010
  Machine generate...
New Insight can be found !
     Answering tough questions….
        Social Network Insights             Customer Acquisiti...
Ability to predict and share becoming a
  differentiator
                                                         Better D...
Doing things at ‘Right-time’
‘Smart’ applications are fast emerging for Streams
    Neonatal Care     Trading Advantage   ...
8


Yes, there is an explosion in        … Yet organizations are
information happening…               operating with blind...
Common Landscape in Information Environments
Creates an Information Gap with Strategic Challenges
                Channels...
Bridging the Gap
                                                                                               Informatio...
An Information Agenda is a proven approach for establishing value
                             Establish an information dr...
Infrastructure supporting Information Agenda
© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informa...
Upcoming SlideShare
Loading in …5
×

IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta kostnader med bättre affärsinformation

527 views

Published on

En lärdom som kan dras av den finansiella krisen är att vi måste bli bättre på att förutse framtiden och planera nästa steg. IBM Cognos lösningar för beslutsstöd hjälper dig att använda och analysera affärsinformation för att få insikt i verksamheten och framtiden. Vi berättar hur du kan använda information tillsammans med avancerade analyser för att simulera olika strategier för framgång. Presentationen hålls på engelska av
Juha Teljo, Information Agenda Expert, IBM

Denna presentation hölls på ett seminariepass för Information Management under IBM Software Day 2010.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
527
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta kostnader med bättre affärsinformation

  1. 1. Increase revenue and reduce costs using your data to understand performance and make better decisions. Juha Teljo Business Analytics Solution Executive
  2. 2. Data vs. Information • Data are plain facts. When data are processed, organized, structured or presented in a given context so as to make them useful, they are called Information. Diffen.com 2010
  3. 3. Companies that invest in business insight consistently outperform Revenue Growth EBITDA Return on Invested Capital 5 Year CAGR (2004-2008) 5 Year CAGR (2004-2008) 5 Year Average (2004-2008) 33% > 12x 32% 12,5% more more more 11,9% 9,4% 9,0% 7,3% 0,6% Finance organizations with business insight All other enterprises Revenue Growth: N = 580; EBITDA: N = 435; ROIC: N = 606 Source: IBM Global Business Services, The Global CFO Study 2010
  4. 4. Data Explosion In A Smarter World! Volume of Digital Data 57% CAGR for enterprise data through 2010 Machine generated data : Sensors, RFID, GPS.. Variety of Information 80% of new data growth is unstructured content Emails, images, audio, video.. Velocity of Decision Making Rapidly changing business climate Need to get ahead of the curve : predict issues and fix them New Data New Information! New intelligence 4
  5. 5. New Insight can be found ! Answering tough questions…. Social Network Insights Customer Acquisition Customer Retention Cell phone provider: How do Retail Bank: How do we increase Large US Automotive Company: social networks effect churn and product ownership and deposit How do we prevent customer what are the best intervention levels by differentiating our branch attrition risk arising from strategies with opinion leaders? strategy and localizing our discontinued models, divested branches? brands and dealership closings? Brand Management Salesforce optimization Marketing Optimization Consumer Products Company: Large pharmaceutical company: Large Electronics Retailer: How do How do we revive a failing brand How do we focus sales reps time we reduce $1 billion advertising by better understanding and promotional budgets on the budget by 40% without adversely consumer appetite and sentiment physicians most likely to prescribe effecting revenue? toward the product? our branded medications? 5
  6. 6. Ability to predict and share becoming a differentiator Better Decisions ! Collection by systems Orders Claims Social media Surveys, Failures Maintenance... Information Delivery Reports KPIs -> KPPs Collection by people Forecasts Plans Predictions by behaviour Discussions,.. Statistical patterns Predictive algorithms Text Mining,...
  7. 7. Doing things at ‘Right-time’ ‘Smart’ applications are fast emerging for Streams Neonatal Care Trading Advantage Environment Law Enforcement Radio Astronomy Telecom Fraud Prevention Manufacturing Smart Traffic
  8. 8. 8 Yes, there is an explosion in … Yet organizations are information happening… operating with blind spots Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Volume of Digital Data Inefficient Access 1 in 2 don’t have access to the information across their organization needed to do their jobs Variety of Information Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Velocity of Decision Making Source: IBM Institute for Business Value
  9. 9. Common Landscape in Information Environments Creates an Information Gap with Strategic Challenges Channels Business Units Data Systems DB App DW Rolled Core Materials Apps SIF CRM DB App Direct Sales DB App DB Retail Core Systems CRM DB App Apps ODS B2B DB App DW Specialty Core Customer Applications CRM DB App Inside Sales Apps CIF DB App DB Distribution Core / Logistics CRM DB App Apps B2C Partners Emerging DB App DW Core 52% of users 59% of managers DB Markets CRM App 42% of managers Systems Direct Sales don’t have miss use wrong confidence 1 information 2 information 2 in their information they should have used at least once a week 1 AIIM 2008 Survey 2 Accenture 2007 Managers Survey
  10. 10. Bridging the Gap Information as a Strategic Asset Adaptive Business Business Value Performance Information as a Competitive Real-time Single Differentiator View of the Truth Information to Enable Information in Context Innovation Flexible Information Architecture Basic Information Interaction Information to Focus on Data Manage the And Reporting Business Data to Run the Business Maturity of Information Use
  11. 11. An Information Agenda is a proven approach for establishing value Establish an information driven strategy & objectives to enable business priorities… Discover & design Accelerate information trusted information intensive projects aligned with unified tools and with the strategy to speed expertise to sustain both short- and long-term competitive advantage returns on investment… over time… Deploy open and agile technology and leverage existing information assets for speed and flexibility…
  12. 12. Infrastructure supporting Information Agenda
  13. 13. © Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 13

×