IBM Smarter Business 2012 - Smarter Business with Social CRM

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SugarCRM makes CRM Simple and Intuitive. It fits very well in the IBM Social and SmarterCommerce solutions sets and runs on the IBM software, hardware stack and within the IBM Cloud. In this presentation SugarCRM will explain the benefits of the Sugar solution for IBM customers as well as IBM prospects. We'll also explain why customers decide to migrate away from Siebel; or chose SugarCRM over Microsoft & Salesforce.com.

Talare: Sven Heijnen, Sales Director Nordics, SugarCRM

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IBM Smarter Business 2012 - Smarter Business with Social CRM

  1. 1. Smarter Business with Social CRMSven HeijnenSales Director NordicsSugarCRM
  2. 2. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  3. 3. Introduction “IBM, in conjunction with our partner SugarCRM, offers comprehensive CRM services and solutions that deliver distinctive value to our clients through globalization, operational excellence, process transformation and automation: All supported by IBM brands and partner ecosystems.” “SugarCRM makes CRM simple, andoffers customers unparalleled choice and control of their data and deployments”.
  4. 4. IBM SugarCRM Alliance • Partnership since 2010 – Global Strategic Alliance • Target Markets – Retail – Banking, Financial Services, Insurance – Media and Entertainment – Shipping & Transportation – Manufacturing & Hi-Tech – Government & Health Care – Business Process Optimization – CRM • Joint Initiatives – Smarter Commerce – Social Business – Intelligent Transport – Smart Cloud – PureSystems
  5. 5. The value of SugarCRM and IBM IBM and SugarCRM empower companies around the world to gain and retain more customers and become the engines of a smarter planet by offering open business solutions built on the world’s best platforms. SugarCRM Value IBM Value IBM and SugarCRM Makes CRM simple Creating unique Deploys quickly on cloud and/or on-premises, offering customers Customer Value Reaches mid-market via channel unparalleled choice and control of and holds deep client relationships their data and deployments driving transformations Delivers ability to acquire, grow Makes Smarter Planet real through and retain customers via industry solutions intuitive, open social CRM platform Helps clients get to social Delivers affordable scalable business systems, storage and software Provides global and mobile platform as leading provider of open Delivers proven integrated Finances total solution source CRM optimized Smarter solutions Accelerates clients’ sales, marketing and service
  6. 6. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  7. 7. IBM Business Solutions Portfolio Social Business Smarter Commerce Smarter Planet Business Analytics & Optimization Sugar compliments and adds value to the IBM Selling Proposition
  8. 8. IBM Software Portfolio for End-to-End Social Business
  9. 9. SugarCRM & IBM - Integration Applications IBM Stack Platform
  10. 10. SugarCRM and IBM Integration • Sugar integrates with – Cognos for BI – SPSS for predictive analytics – Smart Cloud for Social Business for collaboration – Connections for collaboration – Lotus Notes for email – WebSphere Cast Iron for web/data integration – DB2 – Database – WebSphere - App Server – Unica, Commerce, Sterling - Smarter Commerce • Deploy in the cloud – IBM SmartCloud Enterprise • Deploy on-premise – Series i – Series p – Series x – PureSystems – PowerLinux • Services from IBM GBS and BPs
  11. 11. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  12. 12. IBM: Smarter Commerce„Redefining Commerce in the age of the customer“
  13. 13. IBM Smarter CommerceTodays customer is dictating a new set of terms in dynamics between buyers and sellers:• Customers are empowered by technology, transparency and an abundance of information• These information they collect from various sources• They expect to engage with companies when and how they want• Direct with your seller, mobile or digital• They expect consistent experience throughout all channels• They can Champion or sully a brand with the click of the mouse!• Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp- 20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
  14. 14. IBM Smarter Commerce- an integrated approachToday‘s customers have no patience, keep up with them - Smarter Commerce isthe solution:• Creates an efficient and seamless system of commerce• stretches from the sourcing of materials all the way through to after-sale services• a system that connects and integrates suppliers through powerful collaboration tools• a system that turns real-time analytics into actions for your customers• a unique approach that increases the value companies generate for their customers, partners and shareholders in a rapidly changing digital world.Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
  15. 15. Smarter Commerce Transformation
  16. 16. Smarter Commerce: Customer focus
  17. 17. Smarter Commerce:Best-of-Breed Solutions
  18. 18. Smarter Commerce: Industry specific businessprocesses with SugarCRM Industry specific business processes
  19. 19. Smarter Commerce: Future Ready TechnologiesSOCIAL BIG DATA Industry specificMOBILE business processes CLOUD
  20. 20. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  21. 21. Sugar Vision• For any professional who interacts with a customer or prospect• We Provide the information and tools needed to understand, engage and connect with their customer or prospect• Unlike Traditional CRM systems that manage sales people. We help people who interact with customers do their job• We help the customer facing professionals do their job better.
  22. 22. Sugar makes CRM easy Flexible Intuitive OpenSimplified UI. Works the way Integrates with Designed to YOU work. YOURmaximize user Easy to customize environment. adoption. to match how YOU Optimized for work. the IBM Stack
  23. 23. Run Anywhere
  24. 24. Sugar: 360 Customer ViewCRM Activities Internal Datasources• Customer Service • ERP • Market data• Marketing • Personal• Sales • ProductSpecialized Tools Ext. Data Sources • Linked-In• Web Analyse • InsideView• Business Intelligence • Hoovers• Statistics
  25. 25. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  26. 26. Example Social Collaboration:IBM Connections & SugarCRM• http://www.youtube.com/watch?v=a3CnYJImchc
  27. 27. Sugar + IBM Connections = egbs consulting ab Sugar Gold Partner and IBM Business Partner
  28. 28. Summarized Mobile Cloud IBM and SugarCRM Open Social Business Platform Ecosystem Social
  29. 29. The Sweeter RoadMicrosoftOracleSFDC
  30. 30. Backup
  31. 31. The Sugar Value!360º Relationship Management Open Ecosystem Mobile Social
  32. 32. IBM and SugarCRM Deliver Social SellingCapabilities

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