Välkommen
    till Seminarierum 3
               Välj kanal 3



1                     © 2010 IBM Corporation
IBM Software Day
Affärsanalys & Optimering




                            Smarter Decisions for Optimized Performance

  ...
Overview

                                                                     IBM brings the
       New complexity       ...
The growing velocity of the volume, variety, and granularity of
 information is driving new, unprecedented complexity
    ...
Businesses today have an entirely new way to compete: BAO. But
most have yet to take analytics the full distance.


      ...
Competitive advantage insight requires information access and speed



4 in 5 business leaders see information as a source...
Overview

                                                                     IBM brings the
       New complexity       ...
Business Analytics and Optimization is the next big investment area
for companies – similar to ERP or CRM in the past




...
Increasing the organization’s level of analytical sophistication allows an
organization to build breakaway capability
    ...
Advanced Analytics is a breakthrough leverage point to secure and scale
Data Foundation and Operational Transformation rev...
Top performers have the right management systems, tools, and
culture – enabling them to seek, evaluate and act on opportun...
12   © 2010 IBM Corporation
Overview

                                                                  IBM brings the
    New complexity             ...
BAO is one of four growth initiatives for IBM and an area of massive
investment across the company
               IBM fina...
Client-value oriented view
 IBM Vision                                                   Smarter Planet

         Value   ...
Client-value oriented view
 IBM Vision                                                   Smarter Planet

         Value   ...
Finance, Risk & Fraud is an important area for us…
              What clients wants                                      W...
…as is Customer Analytics

            What clients want                                      What clients do

          C...
Three types of analytics programs deliver productivity or growth benefits

     Areas of Benefits        Analytic Solution...
Overview

                                                                  IBM brings the
    New complexity             ...
Three entry points to get started with Business Analytics and
Optimization                                Do you have a BA...
Taking BAO to Market

BAO Business Value Accelerators are short-term projects (4-8 weeks) that
provide actionable roadmaps...
Lunch



24           © 2010 IBM Corporation
IBM Affärsanalys och Optimering
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IBM Affärsanalys och Optimering

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Kan du förutse och reagera på hot och möjligheter? Optimera driften och kapitalisera
på nya intäktskällor? Proaktivt hantera riskerna samtidigt som du ökar effektiviteten?
Affärsanalys och Optimering (BAO) är din starkaste bundsförvant i dagens ekonomi.
Tidigare var informationsdränkning ett hinder för att fatta bra beslut. Idag ger teknik och
analysexpertis det omvända. Ju mer omfattande och varierad informationen är desto bättre kan organisationer förutse vad som kommer att hända i framtiden och vidta effektiva åtgärder. I denna session går vi djupare in på vad Affärsanalys och Optimiering är och hur det kan ge ditt företag bättre översikt av affärsverksamheten, resultatet och marknaden.

Talare: Johan Walldius, Associate Partner - Business Analytics & Optimization Leader, Global Business Services, IBM och
Rolf Rosell, Country Manager Information Management, IBM

Denna presentation hölls på ett seminariepass för Business Analytics and Optimization under IBM Software Day 2010.

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IBM Affärsanalys och Optimering

  1. 1. Välkommen till Seminarierum 3 Välj kanal 3 1 © 2010 IBM Corporation
  2. 2. IBM Software Day Affärsanalys & Optimering Smarter Decisions for Optimized Performance © 2010 IBM Corporation
  3. 3. Overview IBM brings the New complexity Enterprises must We know how to get comprehensive creates an imperative fundamentally change started with BAO solutions enterprises for change the way they work program and initiatives need to break away The growing velocity of the Intelligent enterprises IBM has created the BAO Let’s work together to volume, variety and leverage information to Service Line - to bring determine priorities, assess granularity of information is reach better, faster together world class your situation, identify new driving unprecedented decisions, optimal actions, capabilities for our clients, opportunities, and begin complexity. and more predictable leveraging software from delivering value. outcomes. IBM and other vendors 3 © 2010 IBM Corporation
  4. 4. The growing velocity of the volume, variety, and granularity of information is driving new, unprecedented complexity Today, the processing power of the web is about equivalent to Tomorrow’s issues one human brain. By 2040, it will exceed the total processing power of all of humanity and opportunities will be bigger and harder to solve in Every day, 15 petabytes of new information are ways that defy our being generated. This is eight times more than imaginations today the information in all U.S. libraries 80% of new data growth is Timelines for action unstructured content will be compressed beyond current ability to respond By 2010, the amount of digital information will INFORMATION grow to 988 exabytes (equivalent to a stack of books from the sun to Pluto and back) We are approaching a “do or die” moment: enterprises that act will survive to prosper, and those that don’t will be washed away * Source: TED 2007: Predicting the Next 5000 Days of the Web. IBM analysis 4 © 2010 IBM Corporation
  5. 5. Businesses today have an entirely new way to compete: BAO. But most have yet to take analytics the full distance. Business process Breakaway integration (e.g., CRM) Prescriptive, real-time, pattern-based strategies and collaboration with situational context Business Process operations automation Differentiating and workflow maturity How the business Competitive Predictions, applies information to Task integration contextual business achieve its goals (e.g., ERP) rules and patterns • Policies • Business Foundational Master data Processes management, Command dashboards and • Organization and control Data warehouses, scorecards Ad hoc governance and Spreadsheets production reporting and extracts Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations Information and analytics maturity available in late 2009 at How the business manages information and learns from it www.ibm.com/gbs/intelligent-enterprise. 5 © 2010 IBM Corporation
  6. 6. Competitive advantage insight requires information access and speed 4 in 5 business leaders see information as a source of competitive advantage 1 in 2 don’t have access to information across their organizations needed to do their jobs 1 in 3 business leaders frequently make critical decisions without information they need Skilled Back office Sense and Instinct and analytics Decision Efficient respond intuition experts Support Point of Predict and Real-time, impact Everyone Optimized act fact-driven Action Support Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009. www.ibm.com/gbs/intelligent-enterprise © 2010 IBM Corporation
  7. 7. Overview IBM brings the New complexity Enterprises must We know how to get comprehensive creates an imperative fundamentally change started with BAO solutions enterprises for change the way they work program and initiatives need to break away The growing velocity of the Intelligent enterprises IBM has created the BAO Let’s work together to volume, variety and leverage information to Service Line - to bring determine priorities, assess granularity of information is reach better, faster together world class your situation, identify new driving unprecedented decisions, optimal actions, capabilities for our clients, opportunities, and begin complexity. and more predictable leveraging software from delivering value. outcomes. IBM and other vendors 7 © 2010 IBM Corporation
  8. 8. Business Analytics and Optimization is the next big investment area for companies – similar to ERP or CRM in the past Business Transactional Resource Business Process Analytics Automation Planning Management & Optimization • Task / Process • Business Efficiency • Cross-functional • Enterprise Integration Automation • Aggregation and Data Integration • Detection, Direction & • Recording & Warehousing • Performance Prediction Reporting Measurement $105B 8% $566B 3% CGR* CGR* Source: IBM Analysis on addressable market opportunity based on GMV 1H09 data; includes addressable Hardware, Software and Services opportunity. CGRs 2009-2012 8 © 2010 IBM Corporation
  9. 9. Increasing the organization’s level of analytical sophistication allows an organization to build breakaway capability Analytics Sophistication What What could happened? happen? How can we Simulation achieve the Captured best outcome? How many, Optimization how often, Detected where? What if these trends continue? Inferred What exactly is Forecasting How can the problem? achieve the Use structured and Made consumable and best outcome unstructured Data accessible to everyone, What will and address optimized for their specific happen next variability? • Numeric What actions if? Predictive Stochastic • Text purpose, at the point of are needed? Optimization Modelling • Image impact, to deliver better • Audio decisions and actions • Video through: Seeing Seeing Seeing Yesterday Today Tomorrow Descriptive Predictive Prescriptive Analytics Analytics Analytics 9 © 2010 IBM Corporation
  10. 10. Advanced Analytics is a breakthrough leverage point to secure and scale Data Foundation and Operational Transformation revenues Operational Transformation Transformation Operational Transformation Management Change Adoption Value Realization • Act on new insights • Articulate value • Drive stakeholder adoption Client Business Functions and Use Cases Business Intelligence Sample Advanced Analytics Dashboard & Analytical Business Outputs Reporting Data Marts Rules • Next best • Answer hardest business questions product/ • Enable advanced analytics service • Customer • Leverage capabilities for speed Advanced Analytical Decision contact Support strategy Enterprise Service Data Foundation Bus • Eliminate data redundancy • Rationalize ETL and data repositories Master Data • Information governance Management Other Data Sources 10 © 2010 IBM Corporation
  11. 11. Top performers have the right management systems, tools, and culture – enabling them to seek, evaluate and act on opportunities Winning Characteristics Top Performer Advantages 32.5% 25% 3X High quality information 22.7% 21.9X 5.6X Strong decision 15X 3.2X support toolset 4.4% 1.5% 1.5% Challenging Anticipating Empowered Disrupt the status quo to improve the business and Predict and prepare for the future by Enable and empower employees to analyse, 2.5X Keen focus on driving business change create new opportunities evaluating trade-offs decide and act proactively Chart shows differences at the highest achievement levels Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise Key: Top performers (i.e., 1st quintile relative to industry peers) operations at www.ibm.com/gbs/intelligent-enterprise. Lower performers (i.e., 4th and 5th quintile relative to industry peers) Relative difference of top performers to lower performers 11 © 2010 IBM Corporation
  12. 12. 12 © 2010 IBM Corporation
  13. 13. Overview IBM brings the New complexity Enterprises must We know how to get comprehensive creates an imperative fundamentally change started with BAO solutions enterprises for change the way they work program and initiatives need to break away The growing velocity of the Intelligent enterprises IBM has created the BAO Let’s work together to volume, variety and leverage information to Service Line - to bring determine priorities, assess granularity of information is reach better, faster together world class your situation, identify new driving unprecedented decisions, optimal actions, capabilities for our clients, opportunities, and begin complexity. and more predictable leveraging software from delivering value. outcomes. IBM and other vendors 13 © 2010 IBM Corporation
  14. 14. BAO is one of four growth initiatives for IBM and an area of massive investment across the company IBM financial roadmap 2015 Unparalleled Corporate Investment IBM Business Analytics will grow to $16B • $12B investment acquiring 20 companies (approx) by 2015 and contribute 20% of IBM’s growth since 2005 • More than 7,000 dedicated consultants Smarter • 7 Analytics Solutions Centers Planet • • Optimized hardware and software offerings • Largest math department in private industry • Double investment in analytics research in the Growth Business Markets Analytics next two years • Significant marketing investment worldwide in New Intelligence through Smarter Planet Cloud and Next Generation Data Center Creating unique value for clients Source: IBM Investor Relations, May 2010; $16B refers to cross-IBM revenue including Software, Services and Systems. 14 © 2010 IBM Corporation
  15. 15. Client-value oriented view IBM Vision Smarter Planet Value Smarter Decisions for Optimized Performance Promise Market Theme New Intelligence Category Client Value Intelligent Profitable Growth Cost-takeout and Efficiency Proactive Risk Management Proposition BAO (Business Analytics and Optimization) BAO Solution Set Cross Financial Commun- Industry Services Public Distribution Industrial ications Information Agenda Customer Analytics Solutions Finance/Fraud/Risk Analytics Supply Chain / Operational Analytics Human Capital Analytics BAO Foundation / Simplification Business Analytics and Optimization Platforms Performance Management & Analysis Business Process Management Software Advanced Analytics Collaboration, Web 2.0 Platforms Information Integration and Master Data Management Enterprise Content Management Data Warehouse and Other Data Management Operate and Application Mgmt Hosting DC Outsourcing BPO Run Method Hardware Information Technology 15 © 2010 IBM Corporation
  16. 16. Client-value oriented view IBM Vision Smarter Planet Value Smarter Decisions for Optimized Performance Promise Market Theme New Intelligence Category Client Value Intelligent Profitable Growth Cost-takeout and Efficiency Proactive Risk Management Proposition BAO (Business Analytics and Optimization) BAO Solution Set Cross Financial Commun- Industry Services Public Distribution Industrial ications Information Agenda Customer Analytics Customer Analytics Solutions Finance/Fraud/Risk Analytics Finance/Fraud/Risk Analytics Supply Chain / Operational Analytics Human Capital Analytics BAO Foundation / Simplification Business Analytics and Optimization Platforms Performance Management & Analysis Business Process Management Software Advanced Analytics Collaboration, Web 2.0 Platforms Information Integration and Master Data Management Enterprise Content Management Data Warehouse and Other Data Management Operate and Application Mgmt Hosting DC Outsourcing BPO Run Method Hardware Information Technology 16 © 2010 IBM Corporation
  17. 17. Finance, Risk & Fraud is an important area for us… What clients wants What IBM supports clients with Strategic Decision Making and Finance Risk Fraud Timely Actions • Timely and relevant inputs into enterprise strategy and decision making processes Performance Management • Effective processes to measure and assess the results and impacts of strategic initiatives Dashboards & Scorecards Prevention Reliable Enterprise Enterprise Risk Detection & Performance Management Management Prioritization Profitability • Operational • Integrated processes that enable standard, fact- Reporting based enterprise planning and forecasting • Credit • Timely approach to identify, monitor and impact • Market Investigation & core drivers of profitability, growth and risk • Granular insights into both daily and periodic Remediation financial performance Compliance • Case Regulatory Risk Management Reporting • Solvency II • IFRS • Collections A Controlled Environment • Basel II / III • XBRL • Standardized enterprise data to support Monitoring & managing and mitigating enterprise risk Risk Operations • A timely, targeted approach to monitor, detect, Planning, Reporting investigate and prevent fraud and abuse Budgeting & • Streamlined production of external and internal Forecasting Event Monitoring & Analytics compliance and performance reports Organizations want to proactively manage their results and take timely action against potential impediments to profitability & growth 17 © 2010 IBM Corporation
  18. 18. …as is Customer Analytics What clients want What clients do Customer Lifetime Value Marketing Customer Exp / Sales Analytics Analytics Service Analytics • Customer loyalty/advocacy Demand and sales planning and forecasting Customer • Customer acquisition moments-of-truth, • Cross/up-sell Brand Mgmt Merchandising and points-of-pain and • Customer retention/ win-back offering localization satisfaction mgmt Customer profiling Soc’l Ntwrk Channel effectiveness and resource Analysis assignment / deployment Segmentation and Next best action / offer Productivity clustering Campaign management WWW/Branch/ • Eliminate ineffective spend and Retail design non-productive customer contacts Media mix • Optimize productive customer optimization; Tiered treatment contacts Resource planning • Act at the right time for the best Sales targeting and lead management outcome Product feature assessment Customer contacts and request routing Organizations want their customers to buy, buy more and stay longer (and invite others to do the same) 18 © 2010 IBM Corporation
  19. 19. Three types of analytics programs deliver productivity or growth benefits Areas of Benefits Analytic Solutions Benefits • Lower Finance costs as a % of • Higher productivity of finance revenue FTEs via IT enablement Business Finance / Risk / • Transactional activity cost • Maximize ROI – tactical and Fraud Analytics reduction strategic cash improvement Productivity • Headcount reduction opportunities Improve control, • Improved demand visibility • Better customer channel bottom line and stop Supply Chain / Ops and management management Analytics • More accurate supply chain • Increased global operations losses management alignment • Increased sales • Increased customer lifetime value Advanced Customer • Eliminated unproductive • Improved advertising reach and Return to Analytics marketing spend effectiveness • Reduced non-productive • Reduced attrition growth customer contacts Intelligent profitable • More effective deployment of • Optimized sales activities growth Human Capital headcount • More effective service agents Analytics • Improved productivity in sales and field force • Reduced repository footprints and data model objects Infrastructure • Reduced number of data integration programs and tools Analytics • Rationalized the disparate reporting tools and maintenance Productivity Simplification / • Reduced analysts data gathering time • Eliminate multiple data silos Take-out cost and BAO Foundation • Enhanced trust level of data and broadened access improve efficiency • Increased data accuracy • Increased capability through cross-functional correlations 19 © 2010 IBM Corporation
  20. 20. Overview IBM brings the New complexity Enterprises must We know how to get comprehensive creates an imperative fundamentally change started with BAO solutions enterprises for change the way they work program and initiatives need to break away The growing velocity of the Intelligent enterprises IBM has created the BAO Let’s work together to volume, variety and leverage information to Service Line - to bring determine priorities, assess granularity of information is reach better, faster together world class your situation, identify new driving unprecedented decisions, optimal actions, capabilities for our clients, opportunities, and begin complexity. and more predictable leveraging software from delivering value. outcomes. IBM and other vendors 20 © 2010 IBM Corporation
  21. 21. Three entry points to get started with Business Analytics and Optimization Do you have a BAO strategy but need a proof of value to get implementation funding? Are you suffering from an overly complex information environment? An Industry Context & Technology Innovation to Accelerate the Journey Is information consistent but devoid of business Are there recognized relevance? opportunities with no plan of action? 21 © 2010 IBM Corporation
  22. 22. Taking BAO to Market BAO Business Value Accelerators are short-term projects (4-8 weeks) that provide actionable roadmaps for clients and are opportunities to starburst into large analytics programs • Reduce complexity and redundancies in existing information environment Business Analytics and existing information based projects 1 and Optimization • Improve business differentiation and value through predictive analytics Jumpstart and improve deployment of information throughout the business • Deliver information agenda as a strategic roadmap • Improve financial operations efficiency to outperform peers Finance • Streamlining core finance functions to reduce costs 2 Healthcheck • Raise analytics quality for faster reaction to changes and threats • Improve the validity and timeliness of analytics and decisions • Identify high-risk areas for fraud, abuse and error 3 Fraud and Abuse • Prioritize list of events and observations for investigation that Diagnostic contains detailed explanation of suspicious behaviors • Create better cases that can be worked faster by investigators Cognos Application • Leverage existing Cognos investments to improve business performance 4 while also reducing operating and maintenance costs Healthcheck 22 © 2010 IBM Corporation
  23. 23. Lunch 24 © 2010 IBM Corporation

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