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Hursley Comes to You 2011

Hursley Comes to You 2011
An Introduction to
Cloud Computing:
Evolution or Revolution?
Chris Sharp
STSM, Master Inventor
IBM Hursley

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An Introduction to Cloud Computing: Evolution or Revolution? An Introduction to Cloud Computing: Evolution or Revolution? Presentation Transcript

  • An Introduction toCloud Computing:Evolution or Revolution?Chris SharpSTSM, Master InventorIBM Hursley WebSphere © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Agenda  A (very) Brief History of Computing  The Anatomy of a Cloud  Integration with Clouds  Getting Started Today © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 In the beginning…. …was the mainframe ized Optim  The IBM S/360 for tion  IBM created the first fully virtualized Utiliza hardware machine in 1967  and made it a standard feature of all the S/370 mainframes in 1972 Many Virtual Machines able to run on a single mainframe, sharing the CPUs, memory, storage and network Users accessed the VMs from thin clients (“dumb terminals”) The usage of the mainframe was broken down in detail to allow charge-back to the users’ departments © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 and then things got distributed…  The ’80’s saw the shift to Personal Computing…  Democratization of computing, making it cheaper for more people to have access to computers  Initially a shift to “computers for all”, with each user having the whole machine dedicated just to them  … the 90’s to Client-Server computing  Sharing data and applications via Client PCs and Server PCs  User typically using a Fat Client ized  Hardware and Software license Optim costs per machine for Agility © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 …and the web took this to the extreme  The turn of the millennium saw further democratization of computing…  Now a shift to “sharing for all” and “content for all”  But also a shift back to thin clients (the web browser) to access the applications as services  …and emergence of standards to re-connect the distribution  to try and help to join back up all the ized distributed computers Optim  Grids, Web Services, and Utility for Scale Computing have visions of “Virtual Organizations” © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Meanwhile…the hardware “free lunch” runs out  Whilst processors had been getting faster and faster, individual PCs could handle the increasing workloads  But although transistors continue to shrink, we could no longer make them run faster and faster*  The solution was to scale out (with multi-cores and commodity hardware) rather than scale up CPU 1 L2 Cache CPU 2 © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 But what was wrong with this picture?  The key values from the mainframe platform were lost  The management capabilities of a single platform  The high utilization  The redistribution of costs of the platform to it’s users  Server machines bought and installed for specific applications  Many different operating systems, software and middleware to manage  Very low utilization per server  All consuming power  All needing cooling © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011With the economic climate, and ecological issues, things hadto change… Doing more with less Reduce capital expenditures and operational expenses Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011So what is Cloud Computing? … a style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them. Wikipedia  “The Cloud” is the infrastructure that a “service” runs on  A collection of resources pooled together, and virtualized  Standardized service running on virtual resources in that pool  As demand increases, the service is rapidly provisioned through automation, on more virtual resources from the pool – elastic scaling  Effectively, it’s the value proposition of the mainframe, client-server, and web, all converging together ized ized i ze d Optim Optim Optim for for for tion Agilit y Scale Utiliza © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Cloud computing is an Evolution that helps deliver IT and business benefits Virtualized Higher utilization Economy of scale benefits Lower capital expense Doing more with less Standardized Easier access Flexible pricing Higher quality services Reuse and share Easier to integrate Automated Faster cycle times Breakthrough agility and Lower operating expense reducing risk Optimized utilization Improved compliance Optimized security End user experience © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Anatomy of a Cloud range of deployments range of layers resources within © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Cloud Computing Deployment Models Flexible Deployment Models Private … Privately owned and Public … managed. Cloud Services Service provider owned Access limited to client and and managed. its partner network. Access by subscription. Drives efficiency, Delivers select set of Cloud Computing standardized business standardization and best Model practices while retaining process, application greater customization and and/or infrastructure control services on a flexible Hybrid … price per use basis. Customization, Access to client, Standardization, efficiency, availability, partner network, capital preservation, resiliency, security and and third party flexibility and time to privacy resources deploy ORGANIZATION CULTURE GOVERNANCE © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Cloud Computing Deployment Models Flexible Deployment Models Private … Public … Enterprise Enterprise Enterprise Enterprise Enterprise Users data center data center A B A B Managed Private cloud Hosted private Shared cloud Public cloud private cloud cloud services services Third-party Third-party hosted operated Hybrid … and operated ORGANIZATION CULTURE GOVERNANCE © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 There are a range of layers to clouds Applications SaaS Platforms PaaS Infrastructure IaaS © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011An IBM architectural view of cloud computing Additional Partner Supplied Capabilities Cloud Applications Integrated Service Management Process Collaboration Analytics ... Management Lifecycle & Business Support Services Shared Middleware Virtualized Infrastructure15 © 2011 IBM Corporation
  • Integration with the Cloud WebSphere © 2011 IBM Corporation
  • 17 Hursley Comes to the Nordics – May 2011 Organizations have a hybrid of on-premise and cloud apps Public Clouds Private Clouds (SaaS) (IaaS/PaaS) Packaged Home-grown Applications Applications © 2011 IBM Corporation
  • 18 Hursley Comes to the Nordics – May 2011 Integration is Critical in a Hybrid World Public Clouds Private Clouds (SaaS) (IaaS/PaaS) Packaged Home-grown Applications Applications © 2011 IBM Corporation
  • 19 Hursley Comes to the Nordics – May 2011 And its needs are getting increasingly more complex Packaged Home-grown Applications Applications © 2011 IBM Corporation
  • 20 Hursley Comes to the Nordics – May 2011 WebSphere Cast Iron Cloud integration © 2011 IBM Corporation
  • 21 Hursley Comes to the Nordics – May 2011 Completely Maps to Your Cloud Strategy Rapid Connectivity Complete Flexibility Simple User Experience For All Types of Projects UI Mashups TIP Exchange IBM Cast Iron Cloud TIP Development Kit Process Integration Physical Appliances Virtual Appliances TIP Community Data Migration © 2011 IBM Corporation
  • 22 Hursley Comes to the Nordics – May 2011 Cloud Offering Customer Scenario Duration Sales Cloud – SAP 10 Days 360 Degree Customer View Private Custom Cloud - PeopleSoft Cloud 8 Days Billing and Invoice Integration Sales Cloud & Chatter – SAP Customer and Sales Order 14 Days Integration Netsuite, CRM 20 Days Opportunity to order sync Oracle CRM On Demand, EBS Real-time order and invoice 10 Days visibility Sales Cloud, Service Cloud, Force.com - Jeeves 21 Days Order to Shipment © 2011 IBM Corporation
  • 23 Hursley Comes to the Nordics – May 2011 Appliance Deployment Topology Configure, Run and Manage occur behind the customer firewall Appliance installed behind the customer firewall Connections to cloud applications like salesforce.com occur through the appliance Customer Firewall Connections to on-premise ERP applications like SAP occur on the local network Typically not a DMZ deployment © 2011 IBM Corporation
  • 24 Hursley Comes to the Nordics – May 2011 Cast Iron Cloud Deployment Topology Configure, Run and Manage occur in the Cast Iron cloud No additional components required for off-premise to off-premise scenarios Connections to cloud applications like salesforce.com occur through the Cast Iron cloud Customer Firewall Secure Connector available for installation behind the firewall for off- premise to on-premise scenarios Secure connector only used for access to on-premise scenarios © 2011 IBM Corporation
  • 25 Hursley Comes to the Nordics – May 2011 Cast Iron and Enterprise Middleware Complimentary to existing in ESB and SOA technologies Connectivity to enterprise stacks through Customer Firewall protocols such as Web Services, JMS, MQ Series Leverage Cast Iron for rapid cloud application connectivity Use the appliance form factor for a behind-the-firewall-only solution Use the cloud2 form factor for a hybrid solution © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Visibility of activities and the utilization Simplicity 26 © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Work with your integrations Simplicity 27 © 2011 IBM Corporation IBM Confidential
  • Hursley Comes to the Nordics – May 2011 Configure your integrations in minutes Simplicity 28 © 2011 IBM Corporation25/05/11 IBM Confidential
  • The Value ofApplication AwareCloud Computing WebSphere © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011What is Shared Middleware?Infrastructure View (aka IaaS) Shared Middleware (aka PaaS)Central Abstraction: Virtual Machine Central Abstraction: ApplicationCloud provides: Cloud provides: • CPUs • Middleware runtimes • Memory • Databases, Connectivity, Queues • Storage • Security • Networking • Caching • RoutingIaaS does not understand, or care, about the • Storagesoftware running inside the virtual machine PaaS has a viewpoint on application, supporting a particular set of programming models and understanding the execution of the application deeply © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011Running Your Application - Native Hardware Tune/Admin/Maintain Environments Tune/Admin/Maintain Environments (Performance, Security, Patches, etc) (Performance, Security, Patches, etc) Install Application and Connect Tiers Install Application and Connect Tiers (Different Procedures, lots of config) (Different Procedures, lots of config) Configure Middleware Topology Configure Middleware Topology (Clusters, Active/Standby, Capacity, etc) (Clusters, Active/Standby, Capacity, etc) Install Middleware Install Middleware (Install, Patch, OS Dependencies) (Install, Patch, OS Dependencies) Setup Operating System Setup Operating System (Install, Patch, Configure) (Install, Patch, Configure) Acquire and Setup Hardware Acquire and Setup Hardware (Power, Network, Racking, etc) (Power, Network, Racking, etc) © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Running Your Application – Infrastructure Cloud Tune/Admin/Maintain Environments Tune/Admin/Maintain Environments (Performance, Security, Patches, etc) (Performance, Security, Patches, etc) Install Application and Connect Tiers Install Application and Connect Tiers (Different Procedures, lots of config) (Different Procedures, lots of config) Configure Middleware Topology Configure Middleware Topology (Clusters, Active/Standby, Capacity, etc) (Clusters, Active/Standby, Capacity, etc) Select Middleware from Catalog Select Middleware from Catalog (Includes OS and Installation) (Includes OS and Installation) Run an Instance Run an Instance (Select instance size) (Select instance size) © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011Running Your Application – Middleware-aware Cloud Tune/Admin/Maintain Environments Tune/Admin/Maintain Environments (Performance, Security, Patches, etc) (Performance, Security, Patches, etc) Script Application onto Pattern Script Application onto Pattern (Standardized Patterns, Automation) (Standardized Patterns, Automation) Select and Customize Topology Select and Customize Topology Pattern Pattern Includes OS & Middleware, Clustering, Includes OS & Middleware, Clustering, HA and other characteristics HA and other characteristics © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Nothing is Free... Native Install Native Install High Server Virtualization Server Virtualization IaaS IaaS Middleware Aware Middleware Aware Topology Patterns Topology Patterns Application Patterns Application Patterns PaaS PaaS SaaS SaaS Low High Low © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Unexpected Effects... Ease of Deployment High Low High High # of Deployments Low Low High Low © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 1.Next Generation IBM Workload Deployer Appliance Replaces existing WebSphere CloudBurst Appliance offering 2. Virtual Systems Supports direct migration Deployment of 1 from previous offering optimized product configurations Appliance form factor (Hypervisor Edition Virtual products + base Applications patterns) using IBM Virtual Deployment of best practices. Virtual Systems Applications workload patterns as Enables rapid 2 3 integrated solutions assembly and delivered with deployment of custom integrated solutions using pre- management and configured product monitoring. patterns with Deployments include intelligent placement full life-cycle and mobility. management including failure recovery, ● Bring your own intelligent placement hardware and elasticity. x86 x86 System p System z (z/Linux) © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Workload Pattern  A Workload represents a collection of application components, behavioral policies and their relationships – Core components of the pattern include web applications, databases, queues, connections to existing resources, business process models, batch jobs, mediations, etc. – Core policies of the pattern include high availability, SLAs, security, multi-tenancy, isolation, etc. Workload Pattern Virtual Application Instance Load balancer Initial instance = 3 WAS cluster configured with session replication © 2011 IBM Corporation
  • Getting Started Today WebSphere © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011How to get started Assess Workload Determine the Cloud Understand Strategic Delivery Model Direction High IT Provider Relationship Profile Provider researches, E-Mail, Software Enterprise recommends and implements Enabler technology to enable quantum Collaboration Development leap in business capability Provider works with others to develop a Partner service and provide resources/skills Data necessary to support the service Test and Pre- Intensive Benefit Production Trad Processing Utility Provider of a quality service at a cost equal to or lower than the competition IT Private Public Commodity Provider of an adequate service at a cost lower Hybrid than the competition Database ERP Cost High Establish Architecture Implement Cloud Define Business Value End Cloud Service Users, Services Planning Operators Platform & Computing Applications Infrastructure Software Service Role Based Definition Bus Access Platform Tools Email Apps Service Infrastructure Publishing Tools Sys BPM Systems Storage Cloud Platform Service Mgmt Service Fulfillment & Catalog Config Tools BSS Service Operational Reporting & Info Network Console OSS Web Svr Analytics Mgmt © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 IBM offerings Public Cloud Services Private Cloud Platform Private Cloud Systems © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Back To The Future…  IBM zEnterprise System  96 5.2GHz cores  3TB of RAM  Mixed workloads and architectures  60% better performance  80% more efficient © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Thank You! http://www.ibm.com/cloud-computing/ © 2011 IBM Corporation
  • Hursley Comes to the Nordics – May 2011 Copyright and Trademarks © IBM Corporation 2011. All rights reserved. IBM, the IBM logo, ibm.com and the globe design are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at www.ibm.com/legal/copytrade.shtml. Other company, product, or service names may be trademarks or service marks of others.43 © 2011 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Smart Business Desktop on the IBM Cloud is helping a schooldistrict control IT costs “We no longer worry about what hardware is in the school as much. We also no longer worry about the applications or processes that the schools are using because they are the same for everyone.” — Maritta Horne, chief information officer and director of technology, Pike County Schools  A school district serving more than  The district achieved cost savings of more 10,000 students, avoided the cost of than 60 percent over a full equipment replacing 1,400 workstations by refresh while providing extremely high deploying a desktop cloud solution on levels of security and reliability the IBM cloud  Reduced maintenance and software  Had an 80% cut in capital budget for licensing costs IT while simultaneously mandated by  No longer worry about hardware keeping the State to provide new applications up with application requirements that workstations could not run. © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Cloud is helping Marist College provide key learningservices quickly to regional primary schools and otheruniversities “The advantage of using a mainframe [for our desktop cloud] is tremendous.” -Bill Thirsk, CIO Marist CollegeMarist College provides learning management  Open source services on Linux onservices to regional primary schools and other System zuniversities in addition to its own campuses. The  Supports a flexible billing modeldesktop cloud solution deployed offers an extra layer  Leverages seamless multi-tenancyof security since college data is not stored on local with massive virtualization  Enables security and total isolationmachines or laptops that are easily compromised. with EAL 5 certified LPARThe solution runs 630 virtual servers on a single  Tivoli automation makes servicesSystem z maximizing Marist’s limited 3000 sq ft of available in minutes where previouslydata centre space it took days or weeks © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Turning IT into an enabler for dynamic growth was achievedleveraging a cloud-based ERP solution European automobile parts distributor/retailer chooses IBM Smart Business Desktop Cloud to build a trusted end to end user environment with an administrator view and control across the entire solution. • Grow by 50 branches per year, and IT •Turn on a new location in 2 hours, not viewed as the hindrance to growth 4 weeks • Current deployment of 4 PCs per •Significant savings in managing the employee for full supply chain remote environment • Enable mobility –12,000 employees in •Reduced software costs by as much 600 branches, plus 600 in HQ as 40% • Increase flexibility •Overall operating costs for • Reduce operating costs environment reduced by 30% © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 In July 2009, IBM interviewed 1090 IT and LoB decision makers to understand their current cloud adoption Sourcing choices  Workload adoption  Delivering "services" in cloud − Cloud delivery models − Public/private cloud preferences − Service management − Drivers behind adoption − Adoption rates − Infrastructure readiness − Barriers to adoption Development Desktop and Business Analytics Collaboration and Test Devices Infrastructure Services 05/12/11 IBM Confidential Source: IBM Market Insights, Cloud Computing Research, July 2009. © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Top workloads Top public workloads Top private workloads  Audio/video/Web conferencing  Data mining, text mining, or other analytics  Service help desk  Security  Infrastructure for training and demonstration  Data warehouses or data marts  WAN capacity and VoIP infrastructure  Business continuity and disaster recovery  Desktop  Test environment infrastructure  Dev/Test environment infrastructure  Long-term data archiving/preservation  Storage  Transactional databases  Data center network capacity  Industry-specific applications  Server  ERP applications Infrastructure and Database, application and collaboration workloads infrastructure workloads emerge as most appropriate emerge as most appropriate Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 Identifying workloads with affinity for Cloud Ready for Cloud Collaborative Care Analytics Medical Imaging Infrastructure Storage Financial Risk Industry Applications Information Energy Management intensive Collaboration Isolated workloads Workplace, Desktop Sensitive & Devices Mature Data workloads Highly Business Processes Customised Pre- Disaster Recovery Not yet virtualised production 3rd party SW systems May not yet be Development ready for migration ... Complex & Test processes & Batch Market bias: transactions processing Infrastructure Private cloud Compute Public cloud Regulation sensitive49 05/12/11 Security and Cloud ComputingIBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Smart Business Development & Test on the IBM CloudAn online collaborative environment for the development and testing of applicationsFeatures:• Instant self-service provisioning ofdevelopment and test environments• Dynamic/ elastic computing for tests andbuilds with virtualized environments• Flexible deployment pricing options • Private hosted – fixed price, time and materials, or pay as you go • Multi-tenant shared and shared – utility/ metered billing based consumption Client Benefits: •Reduced high cost and deployment time ofEnvironment: software development and test environment• System x – Linux and Windows with local • Limit capital investment and significant softwarestorage and SAN option, p and z to follow license savings• Eclipse and Rational Tools • Reduce development and test provisioning cycle• IBM Middleware images times from weeks to minutes • Improve quality with reduced defects due to faulty configurations • Improve governance and reduce risk of large software deployments 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Smart Business Cloud-Enterprise Agile cloud infrastructure designed to provide rapid access to security-rich, enterprise-class virtual servers, operating systems middleware and other services, ideally suited for development and test activities and other dynamic workloads. What’s New (or New Enhancement) – Support for Tier II Business Partner – Anti collocation through API for more resilient applications – Software Bundles – Multiple VLANS for Single Virtual Machine Features/Business Value – Choice of nine virtual server configurations – Choice of Microsoft ® Windows® Server and Linux® operating systems – Option to add multiple blocks of persistent storage – Network isolation options (e.g. VPN/VLAN) – Premium support options as a supplement to forums Client Benefits – Reduce IT costs related with development and test as well as infrastructure Learn more ibm.com/cloud/solutions/enterprise – Shift capital expense to operating expense freeing budget for transformational projects – Have complete view of cloud usage through service portal – improve cycletimes and reduce time-to-market51 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011SAP Managed Application Services onThe IBM Cloud Delivering SAP production and non-production environments via IBM’s Cloud platforms and automating the most common labour intensive tasks associated with managing SAP environments What’s New (or New Enhancement) – Standardized offering, bringing proven experience and expertise with hundreds of customers on our 1st Generation Cloud SAP Cloud. – Delivers enhanced automatic provisioning and automation in this next-generation platform. Features/Business Value – Catalogue of SAP base images – Automated Cloud SAP system provisioning – Automated SAP refreshes – Cloud based SAP cloning – Automated post clone processing Client Benefits Learn more – Reduce cost of SAP Environments http://www.ibm.com/solutions/sap/us/en/landing/cloud_solutions.html – Reduce cost of SAP Basis and DBA Support – Reduce complexity / chaos created by proliferation of SAP development environments – Reduce cost, lead time and improve quality of SAP production management and other common tasks52 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Converged Communications Services – design anddeployment for private UC cloud IBM Private UC Cloud solutionLeverage IBM expertise to implement a UC solutionon a your private cloud or IBM Smart Business Cloud IBM Technology Partner’s SWEnterprise+ Telephony Connections Management and Management & Quickr ProvisioningWhat’s New Phone Lotus Domino– Design, and deployment services for organizations Presence Notes IBM Servers implementing a private UC cloud solution to reduce Unified Sametime Web IBM BladeCenter IBM Systems Messaging Conferencing costs and improve workforce collaboration and Director Lotus IBM Storage productivity. Enterprise Telephony SametimeFeatures/Business Value Data Center Network– Develops the scope, requirements and design for a UC IBM Services solution to match the client’s availability, performance and security objectives.– Delivers a robust, security-rich, private UC cloud solution based on client’s business objectives Lotus clientsClient Benefits Web-– Reduced costs and improved productivity with security browser rich, flexible cloud-based UC capability Softphone– Reduced risk of transition to cloud using a structured approach Mobile/ Desk Conference CPE Smart phones phones Equipment Learn more phones http://www.ibm.com/services/us/en/it-services/converged-communications-services.html53 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Tivoli® Monitoring for Virtual Servers v6.2.3 Improve service availability and problem resolution time across server, storage and network – all from a single console  What’s New  Capacity Reports for VMware (& PowerVM on OPAL)– Predict when they will run out of capacity, plan for how many customers or workloads that can be added to the cloud; balance workloads  Platform Support with KVM and Citrix XenServer; NEW VMware metrics – events/alarms & virtual network metrics– Managing additional environments with one infrastructure saves software $ and training $  Features/Business Value – Capacity Planning Customers can right size their virtual environment, balance workloads, and optimize or increase the density of their virtual environments. – Dynamic thresholding - Customers can change monitoring thresholds dynamically. Predictive trending – Integrated physical and virtual resource monitoring – High availability of applications through proactive monitoring – Reduces management infrastructure software, labor and hardware costs. – Client Benefits – Improves utilization of the virtual environment. – Improves availability by preventing resource contention – Helps to respond proactively to problems in the environment – Just in time advanced notification to provision additional physical resources – Out of the box integration between virtual and physical storage systems isolates problems faster – Broad platform coverage reduces labor and software costs of managing multiple54 05/12/11 hypervisors. IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Security Virtual Server Protection for VMWare Ensures that security policy remains persistent even as virtual machines migrate from one ESX server to another  What’s New – Network performance improvements – ESX 5.0 platform support  Features/Business Value – Provides agentless intrusion prevention and firewall for defense-in-depth security – Enables network-level workload isolation – Automatically discovers VMs not seen by traditional discovery tools – Transparently identifies rootkit activity within the virtual machines – Quarantines potentially unsafe VMs until their security posture can be validated – Monitors virtual infrastructure activity  Client Benefits – Improved efficiency of virtualization security management – Threat detection and mitigation across both physical and virtual networks – Help reduce cost and complexity of regulatory compliance55 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Speed time to value and enhance virtualization and image supportIBM Tivoli® Provisioning Manager V7.2IBM Tivoli Provisioning Manager allows the customer to consolidatevirtualization and image management functions from multiple vendors ina single interface so the same processes and UIs can be used tomanage a heterogeneous virtualized environment.What’s New• This version of IBM Tivoli Provisioning Manager provides enhanced Based on the interviews withusability features and increased support for virtualization and image a customer, Forrester foundtechnologies.• Increased level of support for both managed to (agent) and managed an ROI of Tivoli Provisioningfrom (manager) platforms including the new IBM POWER7™ hardware Manager for the organizationplatform.• Enhanced support for Microsoft® and Solaris operating system is 240% with a breakevenpatching. point (payback period) of 8Features/Business Value months after deployment. –Increased support for the following virtualization technologies: – VMWare V4 exploitation – AIX® LPARs – POWER6™ VM discovery – KVM hypervisor support – Advanced image management functions including the new image library and image mobility support.Client Benefits – New usability features for resource discovery, managing virtual machines, operating system patching, logging, and reporting. Learn more56 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Smart Business Storage CloudA remote file based storage solution What is a storage cloud? It is a multi- tenant pool of data storage resources that is delivered over a network to local and remote compute resources. The business model supports a service catalog front-end and utility/metered billing based on consumption. Features: Multi-tenant solution can leverage economies of scale Dedicated bandwidth for increased performance Geographical distribution to service global customers Cross site replication for data consistency Use Cases: Standards based solution (CIFS, NFS, FTP, • Collaboration Data and General File Storage HTTP) • Digital Media Unique security model, very high degree of • Web Content Store isolation • High Performance Analytics • Medical Records (future) 24x7 monitoring and management Strong customer service 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 IBM Smart Business Desktop delivery model can be implemented in a manner that best meets your customers business needs IBM Smart Business Desktop Cloud IBM Smart Business Desktop On the Cloud – A dedicated solution that is built to your – A pre-designed, standardized service that specifications by developing uses cases that provides a reliable, repeatable, and cost are representative of your end user effective solution. community. – Based on usage-based pricing with a monthly – Delivered to your end users from your site pricing charge that includes an option for you to or an IBM data centre adjust your expenditures to match the changes – Also available to be globally managed in your business requirements. through IBM’s managed services. After the – Designed to be flexible enough to leverage the design and implementation, IBM can best delivery model to meet your budget and continue to manage the solution, so you can infrastructure requirements by offering the focus on your core business. following approaches: – Offered with payment plans that enable you • IBM data centre – standard multi-tenant. to capitalize the expense or hybrid approach Most cost effective solution. that also can be recorded as a operating • IBM data centre – single tenant. expense. IBM also has flexible pricing terms for resale of hardware and software. • Customer premise – for customers who want to the solution on their site.58 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 The IBM solution is not designed with a “one size fits all” approach but is tailored to best meet the needs of our customers’ business and infrastructure. Four approaches to desktop virtualization • Shared services: server-based applications or desktops deployed in shared services models (such as Citrix) where users share a single operating system • Virtual client: virtualization of client operating system and applications on servers to deliver client computing, specially integrated and priced for client workloads (VMware) • IBM workstation Blade: (Physical 1:1) IBM BladeCenter workstation hardware installed in the data center to host a connection to a thin client device; typically, one PC blade allocated per user, but each PC blade can host up to four users • IBM streaming services: A full streaming client that has a one to many broadcast of both the operating system and applications59 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Making Cloud Standards Customer DrivenCloud Standards Customer Council What’s New – A customer-led consortium designed to shape the face of open, standards-based cloud computing – Managed by OMG with IBM sponsorship – Membership is free for all customers Features/Business Value – Establish the criteria for open standards based cloud computing – Pressure all cloud vendors to keep the cloud open Customer quote to be added Client Benefits – Make sure your voice is heard and your requirements are met – Share best practices and experiences with other customers Learn more (http://www.cloudcustomercouncil.org/)60 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 In July 2009, IBM interviewed 1090 IT and LoB decision makers to understand their current cloud adoption Sourcing choices  Workload adoption  Delivering "services" in cloud − Cloud delivery models − Public/private cloud preferences − Service management − Drivers behind adoption − Adoption rates − Infrastructure readiness − Barriers to adoption Development Desktop and Business Analytics Collaboration and Test Devices Infrastructure Services 05/12/11 IBM Confidential Source: IBM Market Insights, Cloud Computing Research, July 2009. © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Top workloads Top public workloads Top private workloads  Audio/video/Web conferencing  Data mining, text mining, or other analytics  Service help desk  Security  Infrastructure for training and demonstration  Data warehouses or data marts  WAN capacity and VoIP infrastructure  Business continuity and disaster recovery  Desktop  Test environment infrastructure  Dev/Test environment infrastructure  Long-term data archiving/preservation  Storage  Transactional databases  Data center network capacity  Industry-specific applications  Server  ERP applications Infrastructure and Database, application and collaboration workloads infrastructure workloads emerge as most appropriate emerge as most appropriate Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 Identifying workloads with affinity for Cloud Ready for Cloud Collaborative Care Analytics Medical Imaging Infrastructure Storage Financial Risk Industry Applications Information Energy Management intensive Collaboration Isolated workloads Workplace, Desktop Sensitive & Devices Mature Data workloads Highly Business Processes Customised Pre- Disaster Recovery Not yet virtualised production 3rd party SW systems May not yet be Development ready for migration ... Complex & Test processes & Batch Market bias: transactions processing Infrastructure Private cloud Compute Public cloud Regulation sensitive63 05/12/11 Security and Cloud ComputingIBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Smart Business Development & Test on the IBM CloudAn online collaborative environment for the development and testing of applicationsFeatures:• Instant self-service provisioning ofdevelopment and test environments• Dynamic/ elastic computing for tests andbuilds with virtualized environments• Flexible deployment pricing options • Private hosted – fixed price, time and materials, or pay as you go • Multi-tenant shared and shared – utility/ metered billing based consumption Client Benefits: •Reduced high cost and deployment time ofEnvironment: software development and test environment• System x – Linux and Windows with local • Limit capital investment and significant softwarestorage and SAN option, p and z to follow license savings• Eclipse and Rational Tools • Reduce development and test provisioning cycle• IBM Middleware images times from weeks to minutes • Improve quality with reduced defects due to faulty configurations • Improve governance and reduce risk of large software deployments 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Smart Business Cloud-Enterprise Agile cloud infrastructure designed to provide rapid access to security-rich, enterprise-class virtual servers, operating systems middleware and other services, ideally suited for development and test activities and other dynamic workloads. What’s New (or New Enhancement) – Support for Tier II Business Partner – Anti collocation through API for more resilient applications – Software Bundles – Multiple VLANS for Single Virtual Machine Features/Business Value – Choice of nine virtual server configurations – Choice of Microsoft ® Windows® Server and Linux® operating systems – Option to add multiple blocks of persistent storage – Network isolation options (e.g. VPN/VLAN) – Premium support options as a supplement to forums Client Benefits – Reduce IT costs related with development and test as well as infrastructure Learn more ibm.com/cloud/solutions/enterprise – Shift capital expense to operating expense freeing budget for transformational projects – Have complete view of cloud usage through service portal – improve cycletimes and reduce time-to-market65 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011SAP Managed Application Services onThe IBM Cloud Delivering SAP production and non-production environments via IBM’s Cloud platforms and automating the most common labour intensive tasks associated with managing SAP environments What’s New (or New Enhancement) – Standardized offering, bringing proven experience and expertise with hundreds of customers on our 1st Generation Cloud SAP Cloud. – Delivers enhanced automatic provisioning and automation in this next-generation platform. Features/Business Value – Catalogue of SAP base images – Automated Cloud SAP system provisioning – Automated SAP refreshes – Cloud based SAP cloning – Automated post clone processing Client Benefits Learn more – Reduce cost of SAP Environments http://www.ibm.com/solutions/sap/us/en/landing/cloud_solutions.html – Reduce cost of SAP Basis and DBA Support – Reduce complexity / chaos created by proliferation of SAP development environments – Reduce cost, lead time and improve quality of SAP production management and other common tasks66 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Converged Communications Services – design anddeployment for private UC cloud IBM Private UC Cloud solutionLeverage IBM expertise to implement a UC solutionon a your private cloud or IBM Smart Business Cloud IBM Technology Partner’s SWEnterprise+ Telephony Connections Management and Management & Quickr ProvisioningWhat’s New Phone Lotus Domino– Design, and deployment services for organizations Presence Notes IBM Servers implementing a private UC cloud solution to reduce Unified Sametime Web IBM BladeCenter IBM Systems Messaging Conferencing costs and improve workforce collaboration and Director Lotus IBM Storage productivity. Enterprise Telephony SametimeFeatures/Business Value Data Center Network– Develops the scope, requirements and design for a UC IBM Services solution to match the client’s availability, performance and security objectives.– Delivers a robust, security-rich, private UC cloud solution based on client’s business objectives Lotus clientsClient Benefits Web-– Reduced costs and improved productivity with security browser rich, flexible cloud-based UC capability Softphone– Reduced risk of transition to cloud using a structured approach Mobile/ Desk Conference CPE Smart phones phones Equipment Learn more phones http://www.ibm.com/services/us/en/it-services/converged-communications-services.html67 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Tivoli® Monitoring for Virtual Servers v6.2.3 Improve service availability and problem resolution time across server, storage and network – all from a single console  What’s New  Capacity Reports for VMware (& PowerVM on OPAL)– Predict when they will run out of capacity, plan for how many customers or workloads that can be added to the cloud; balance workloads  Platform Support with KVM and Citrix XenServer; NEW VMware metrics – events/alarms & virtual network metrics– Managing additional environments with one infrastructure saves software $ and training $  Features/Business Value – Capacity Planning Customers can right size their virtual environment, balance workloads, and optimize or increase the density of their virtual environments. – Dynamic thresholding - Customers can change monitoring thresholds dynamically. Predictive trending – Integrated physical and virtual resource monitoring – High availability of applications through proactive monitoring – Reduces management infrastructure software, labor and hardware costs. – Client Benefits – Improves utilization of the virtual environment. – Improves availability by preventing resource contention – Helps to respond proactively to problems in the environment – Just in time advanced notification to provision additional physical resources – Out of the box integration between virtual and physical storage systems isolates problems faster – Broad platform coverage reduces labor and software costs of managing multiple68 05/12/11 hypervisors. IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011IBM Security Virtual Server Protection for VMWare Ensures that security policy remains persistent even as virtual machines migrate from one ESX server to another  What’s New – Network performance improvements – ESX 5.0 platform support  Features/Business Value – Provides agentless intrusion prevention and firewall for defense-in-depth security – Enables network-level workload isolation – Automatically discovers VMs not seen by traditional discovery tools – Transparently identifies rootkit activity within the virtual machines – Quarantines potentially unsafe VMs until their security posture can be validated – Monitors virtual infrastructure activity  Client Benefits – Improved efficiency of virtualization security management – Threat detection and mitigation across both physical and virtual networks – Help reduce cost and complexity of regulatory compliance69 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Speed time to value and enhance virtualization and image supportIBM Tivoli® Provisioning Manager V7.2IBM Tivoli Provisioning Manager allows the customer to consolidatevirtualization and image management functions from multiple vendors ina single interface so the same processes and UIs can be used tomanage a heterogeneous virtualized environment.What’s New• This version of IBM Tivoli Provisioning Manager provides enhanced Based on the interviews withusability features and increased support for virtualization and image a customer, Forrester foundtechnologies.• Increased level of support for both managed to (agent) and managed an ROI of Tivoli Provisioningfrom (manager) platforms including the new IBM POWER7™ hardware Manager for the organizationplatform.• Enhanced support for Microsoft® and Solaris operating system is 240% with a breakevenpatching. point (payback period) of 8Features/Business Value months after deployment. –Increased support for the following virtualization technologies: – VMWare V4 exploitation – AIX® LPARs – POWER6™ VM discovery – KVM hypervisor support – Advanced image management functions including the new image library and image mobility support.Client Benefits – New usability features for resource discovery, managing virtual machines, operating system patching, logging, and reporting. Learn more70 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Smart Business Storage CloudA remote file based storage solution What is a storage cloud? It is a multi- tenant pool of data storage resources that is delivered over a network to local and remote compute resources. The business model supports a service catalog front-end and utility/metered billing based on consumption. Features: Multi-tenant solution can leverage economies of scale Dedicated bandwidth for increased performance Geographical distribution to service global customers Cross site replication for data consistency Use Cases: Standards based solution (CIFS, NFS, FTP, • Collaboration Data and General File Storage HTTP) • Digital Media Unique security model, very high degree of • Web Content Store isolation • High Performance Analytics • Medical Records (future) 24x7 monitoring and management Strong customer service 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 IBM Smart Business Desktop delivery model can be implemented in a manner that best meets your customers business needs IBM Smart Business Desktop Cloud IBM Smart Business Desktop On the Cloud – A dedicated solution that is built to your – A pre-designed, standardized service that specifications by developing uses cases that provides a reliable, repeatable, and cost are representative of your end user effective solution. community. – Based on usage-based pricing with a monthly – Delivered to your end users from your site pricing charge that includes an option for you to or an IBM data centre adjust your expenditures to match the changes – Also available to be globally managed in your business requirements. through IBM’s managed services. After the – Designed to be flexible enough to leverage the design and implementation, IBM can best delivery model to meet your budget and continue to manage the solution, so you can infrastructure requirements by offering the focus on your core business. following approaches: – Offered with payment plans that enable you • IBM data centre – standard multi-tenant. to capitalize the expense or hybrid approach Most cost effective solution. that also can be recorded as a operating • IBM data centre – single tenant. expense. IBM also has flexible pricing terms for resale of hardware and software. • Customer premise – for customers who want to the solution on their site.72 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011 The IBM solution is not designed with a “one size fits all” approach but is tailored to best meet the needs of our customers’ business and infrastructure. Four approaches to desktop virtualization • Shared services: server-based applications or desktops deployed in shared services models (such as Citrix) where users share a single operating system • Virtual client: virtualization of client operating system and applications on servers to deliver client computing, specially integrated and priced for client workloads (VMware) • IBM workstation Blade: (Physical 1:1) IBM BladeCenter workstation hardware installed in the data center to host a connection to a thin client device; typically, one PC blade allocated per user, but each PC blade can host up to four users • IBM streaming services: A full streaming client that has a one to many broadcast of both the operating system and applications73 05/12/11 IBM Confidential © 2010 IBM Corporation
  • Hursley Comes To The Nordics – May 2011Making Cloud Standards Customer DrivenCloud Standards Customer Council What’s New – A customer-led consortium designed to shape the face of open, standards-based cloud computing – Managed by OMG with IBM sponsorship – Membership is free for all customers Features/Business Value – Establish the criteria for open standards based cloud computing – Pressure all cloud vendors to keep the cloud open Customer quote to be added Client Benefits – Make sure your voice is heard and your requirements are met – Share best practices and experiences with other customers Learn more (http://www.cloudcustomercouncil.org/)74 05/12/11 IBM Confidential © 2010 IBM Corporation