Kako je biznis postao social business   tihomir cirkvencic
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Kako je biznis postao social business tihomir cirkvencic

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Kako je biznis postao social business   tihomir cirkvencic Kako je biznis postao social business tihomir cirkvencic Presentation Transcript

  • Kako je biznis postao SOCIAL BUSINESSTihomir CirkvenčićSEE ICS LeaderIBM Collaboration Solutions
  • A Social Business | embraces networks of people to create business valueembraces networks of people to create business value © IBM Corporation 2012
  • © IBM Corporation 2012
  • Fifth IT Era – The Path to the Social Business explosion!$200B Market by 2015 Get Social. Do Business Enable newly created people Help people extend networks to their organizational function reach Retrofit existing people Emphasize networks people-to- people interactions © IBM Corporation 2012
  • Companies don’t do business with companies… …. people do business with peopleYour PEOPLE are core to your BUSINESS “ approx. 70% of a companys TOTAL spend is on their people resources!” © IBM Corporation 2012
  • Workforce demographics have changed Traditionalists Boomers Gen X Millenials Born 1922 – 1945 1946 – 1964 1965 – 1980 1980 – 2000 The hard way Too much and I’ll leave Required to keep me Continuous and Training expected Learning style Classroom Facilitated Independent Social and “By 2014, 50 percent of networked http://www.generations.comSource: Lancaster & Stillman Top-down Guarded all employed people will Hub and spoke Collaborative Communication style be Millennials” Problem-solving Hierarchical Horizontal Independent Source: Millennials: Collaborative 50% of Workforce Source: Lancaster & Stillma (2003) by 2014 February 2011 Decision-making Seeks approval Team informed Team included Team decided Leadership style Command and control Get out of the way Coach Partner No news is good news Once per year Weekly/Daily On Demand Feedback Technology use Uncomfortable Unsure Unable to work without Unfathomable if not it provided Job changes Unwise Sets me back Necessary Part of my daily routine
  • People are empowered like never before Find and share Rise of social networking Bringing social tools information instantly and mobile devices into the enterprise• 200 million tweets sent •66% of online adults use • 37% of US IT workers via Twitter each day social media platforms such as are Facebook, Twitter, MySpace• Wikipedia hosts 17 or LinkedIn using technology they million articles master first at home, • Smartphone and tablet then bring to work shipments now outpace • 64% of GenY download PCs unauthorized Source: Facebook, 2011 applications Source: Nielsenwire, 6/1/2010, Morgan Stanley + “IT consumerism” Source: Forrester: Forrsights Workforce Survey 2011 at least once a week to get their job done © IBM Corporation 2012
  • When you have a question andsomeone gives you the answer…only the two of you benefit © IBM Corporation 2012
  • By nature, your PEOPLE are SOCIALIDC - S o c i a l P l a t f o r m s M a r k e t D e f i n i t i o n:“Social platforms emerged based on the recognition that people — customers, given the chance, peopleemployees, business partners, and suppliers — emerge as the most valuable assets tobusinesstheir ideas will share and require informal, unstructured, easy-to-use communication tools that scalebeyond a team for enhanced productivity.” © IBM Corporation 2012
  • friendingintimate anonymousinner circle your social potential © IBM Corporation 2012 © 2011 IBM Corporation | Thomas A. Bryner | 11
  • boreout © IBM Corporation 2012casalewebnet2 | flick r © 2011 IBM Corporation | Thomas A. Bryner | 12
  • knowledge 5% 15% 80% © IBM Corporation 20122003, Gigagroup (now Forrester) © 2011 IBM Corporation | Thomas A. Bryner | 13
  • Knowledge Sharing Gap14 © IBM Corporation 2012
  • collaboration no DE yes process cycle time RU yes ? no DE RS no SK yes AT © IBM Corporation 2012 © 2011 IBM Corporation | Thomas A. Bryner | 15
  • building the link EBITDA margin expansion asset optimisation revenue transaction collaboration sales marketing © IBM Corporation 2012 © 2011 IBM Corporation | Thomas A. Bryner | 16
  • IBM has an end to end portfolio of capabilities,services, and delivery methods for social businessSocialContent Management Social Analytics Social Collaboration Social Portal Services Cloud Mobile © IBM Corporation 2012
  • Primjer: Unified Communications – IBM Strategy! Blogs Wikis Micro Profiles blogs Social Web Audio Conf Social Conf IM UC2 Video Collaboration Communications Email Phone UM SMS © IBM Corporation 2012
  • Business Intelligence + CollaborationComplementary Capabilities Cognos BI Connections Cell Annotations Escalations Bookmarks Home Page Discussions Reporting Approvals Activities Profile Blogs … more Alerts Planning Attachments Dashboards Historical Wikis Decisions Communities Analysis Gartner: “IBM, You are further ahead than anyone else in the marketplace.” © IBM Corporation 2012
  • IBM Connections Profiles Home page Find the people you need See whats happening across your social network Communities Work with people who share Social Analytics common roles and expertise Discover who and what you don’t know via recommendations Files Post, share, and discover documents, Micro-blogging presentations, images, and more Reach out for help your social network Wikis Bookmarks Create web content together Save, share, and discover bookmarks Activities Blogs Organize your work and tap your Present your own ideas, and learn professional network from others Forums Ideation Blogs Exchange ideas with, and benefit Create ideas and leverage the crowd to from the expertise of others develop them Media Gallery Document Libraries Add sizzle by sharing rich media like Securely manage and collaborate on Photos and Videos business documents © IBM Corporation 2012
  • Essence of an expert Foundation of a social platform Who are you? Profiles: contact, organization information, your colleagues, expertise, interests, affiliation and contributions © IBM Corporation 2012
  • Essence of an expert – continued Foundation of a social platformHow do you get your work done?Communities, Activities, Files What are your interests, who do you collaborate with and what do you want to keep up to date with? Your association with Groups of people who share the common interest or work objective Designs subject to change © IBM Corporation 2012
  • Essence of an expert - continued Foundation of a social platformWhat are you reading and sharing? What do you find valuable?Bookmarks, tagging, blogs, wikis, files, microblogs and status updates Designs subject to change © IBM Corporation 2012
  • Gaining insight / discovery Foundation of a social platform The people you may want to know Resources that you may want to be aware of “Do you know” widget identifies people who Community, Bookmark, may have common Document and Wikis that may be interests and helpful to you objectives Designs subject to change © IBM Corporation 2012
  • Gaining insight / discovery - continued Foundation of a social platformBetter insight when forming and expanding yournetworkHow are you related to any given individual? © IBM Corporation 2012
  • Gaining insight / discovery - continued Foundation of a social platformFind what you are looking forFinding the right information, the right people when you need it © IBM Corporation 2012
  • Social “enabled” business applications / tools -continued Foundation of a social platform Activity © IBM Corporation 2012
  • Social “enabled” business applications / tools - continued Foundation of a social platform “Socialize your web sites” – internally or externally Promote experts, engage with your audiences, harness ideas, build communities, drive discussions, and get answers28 © IBM Corporation 2012
  • IBM Connections © IBM Corporation 2012
  • © IBM Corporation 2012
  • Design Principles Foundation of a social platformConsumable information flow Simplify user actions © IBM Corporation 2012
  • More on Design Principles Foundation of a social platformMoving from sending to sharing Optimized Mobile Access + “Appification” © IBM Corporation 2012
  • Lead with Open Standards Maximizes integration possibilities Foundation of a social platform  Enabling the next generation of socially-enabled solutions to enhance customers existing investments and heterogeneous platforms ­ Focus on open standards and “loosely coupled” web-centric architectures  A commitment to drive and leverage open standards ­ Maximize choice, flexibility, and ease of integration ­ Drive enterprise innovation and leverage rapid innovation on the public web ­ Minimize incremental cost of targeting additional desktop and mobile platforms ­ Leverage dominant skillsets based around web technologies HTML5 ARIA SAML33 © IBM Corporation 2012
  • Solve Business Challenges Deliver comprehensive solutions through Partnerships Foundation of a social platform  Make it easy to add social capability to business application and processes ­ Focus on consumable components for easy leverage in support of appropriate in context social interactions  A commitment to an extensible and open architecture ­ Easily add onto any infrastructure ­ Restful APIs for easy integration ­ Access to relevant Social data anytime and anywhere ­ Extensible for 3rd party integration to name a few ...34 © IBM Corporation 2012
  • 35 © IBM Corporation 2012
  • © IBM Corporation 2012
  • © IBM Corporation 2012
  • Dutch Tax Office - Key statistics Thousands of users IBM Connections 35,000 users IT & CIO Key Project Sponsors Multiple stand alone and open source point solutions  Multiple LoB / dept level pain points Mixed environment – IBM, MS Sharepoint © IBM Corporation 2012
  • “Lobby” Marketing: Banners, Flyers, Video Boards © IBM Corporation 2012
  • You arebeingfollowed… © IBM Corporation 2012
  • © IBM Corporation 2012
  • potentials Boarding New Hires Learning Organization (self-paced, autonomous...) Process Improvements (Productivity... ) Knowledge Capturing & Sharing Product Ideation & Innovation / Projects Product Documentation Defects Management (see learning organization, too) Culture, Climate & Motivation Grow & Retain Employees … Microsoft Sharepoint customers! © IBM Corporation 2012 © 2011 IBM Corporation | Thomas A. Bryner | 42
  • Three key business scenarios and lines of businesswhere Social Business can make a big difference Product & Service Customer Care Workforce Innovation & Insight Optimization VP Product Development, CMO, VP Sales, VP VP HR, CIO, Chief Design Officer, Customer Service GM VP Research © IBM Corporation 2012
  • Sponsoring executives will typically request ROI Primary Goals Client ROI References* SVP Sales Increased quality sales time by 5% = Increase profit $250M Increase revenue Faster integration of acquisitions by 1 month = $27M profit increase Faster new seller on-boarding by 1 month = $27M profit increase CMO Increasecustomer interactions by 15% = $18M revenue growth Increase pipeline and Increaseincoming call cross-sell by 5% = $4.3 increased profit conversion Lower campaign expenses by 20% - $2M cost reductions SVP Customer Service Reduced support time 5% = $4.3 M increased profit Improve customer service Faster time to revenue new customers (-30 days) levels Electronic support reduces mail costs $ 1 M SVP R&D Increase innovation pipe Increased new product pipeline yield by 5% and reduce time to market 10% reduced of overlapping projects = $33 M savings SVP HR Faster on-boarding & M&A = 10% lower cost Increase employee Reduced new employee training costs 15% engagement and retention Compressed employee communications time = $2M Virtual teamwork reduces travel frees $8M *as projected by IBM BVA client © IBM Corporation 201244 Social Business ROI
  • United Nations IBM Connections – empowers United Nations users to easily connect with other users, other agencies, non- government agencies (NGO’s) and host nation personnel. IBM Sametime – empowers United Nations users unified, real-time communication and collaboration services—from enterprise instant messaging and online meetings to telephony and video conferencing.Source – UN Peacekeeping - http://www.un.org/en/peacekeeping/ © IBM Corporation 2012
  • Challenge #1 – How do you launch?Standalone branded solution or intoexisting infrastructure / identity? Connect.BASF © IBM Corporation 2012
  • Cardiff Portal © IBM Corporation 2012
  • Challenge #2 – Have youpublished your Social ComputingGuidelines? © IBM Corporation 2012
  • Challenge #3 – Do you have“Holistic” view of your socialBusiness Internal External © IBM Corporation 2012
  • Challenge #4 – Need to take into considerationCULTURE & GENERATIONAL differences. Supporting Open Ideas – Idea that FAILED the hardest – Golden Cow Award Generational differences – How they collaborate – Device / Mobile Understanding “Social Roles” – Contributor vs. Lurker – Not everyone has to blog Flattening The Organization – Remove barriers – Speed, Empowered © IBM Corporation 2012
  • © IBM Corporation 2012
  • New! We are announcing... Industry leading business outcomes from Social • Ranked #1 by IDC for 3 years • Delivering outcomes to 60% of Fortune 100, 36,000+ General Business customers First-of-a-kind IBM Platform for Social Business • Connections 4, Connections Suite, Intranet Experience Suite • Mobile, Integration, Social Content, Social Analytics Smarter Social Ecosystem • Broadest ecosystem of 39,000+ Partners • Software Development Kit for IBM Social Business • Ready for IBM Social Business Solutions Showcase52 © 2012 IBM Corporation
  • IBM Connections licensing & entitlements Profiles Home page Find the people you need See whats happening across your social network Communities Work with people who share Social Analytics common roles and expertise Discover who and what you don’t know via recommendations Files Post, share, and discover documents, Micro-blogging presentations, images, and more Reach out for help your social network Wikis Bookmarks Create web content together Save, share, and discover bookmarks Activities Blogs Organize your work and tap your Present your own ideas, and learn professional network from others Forums Ideation Blogs Exchange ideas with, and benefit Create ideas and leverage the crowd to from the expertise of others develop them Media Gallery Document Libraries Add sizzle by sharing rich media like Photos Securely manage and collaborate on and Videos business documents © IBM Corporation 2012
  • Links IBM Social Business - http://www.ibm.com/social IBM Connections product page - http://www- 01.ibm.com/software/lotus/category/socialsoftware IBM Connections live to try and see in action: https://greenhouse.lotus.com (click on Sign up for a free account) © IBM Corporation 2012
  • Get Social Business. Do Business! Miramarska 23 Tihomir Cirkvenčić Zagreb, HR 10000 SEE Sales Leader IBM Collaboration Solutions Tel : +385 1 63 08 568 IBM Software Group Mob: +385 91 63 08 568 Croatia tihomir.cirkvencic@hr.ibm.com © IBM Corporation 2012
  • Give peoplethe right tools &info © IBM Corporation 2012
  • Get Social – Do Business! © IBM Corporation 2012