Understanding leading retailers

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In the digital age, customers sit in the driver’s
seat. The most successful retailers have responded
by putting shoppers at the heart of the merchan-
dising process. We’ve identified a small group of
firms that outperform their peers, thanks in part
to three traits: they have merchandising functions
that are customer-oriented, collaborate across
internal and external boundaries and use
analytics to make smarter business decisions.

Published in: Business
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