IBM is cited as a leader in The Forrester Wave B2C Commerce Suites, Q3 2012
Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 UsATel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.comThe Forrester Wave™: B2C CommerceSuites, Q3 2012by Brian K. Walker, september 24, 2012FOR: eBusiness &Channel strategyProfessionalsKey TaKeaWaysCommerce suite Vendors don’t Just provide Basic Functionality;They enhance Commerce CapabilitiesToday’s marketplace is forcing eBusiness professionals to consider alternativesto selecting solutions focused on just a transactional website. Vendors now offersolutions that enable marketing, commerce, and service capabilities across manyconsumer touchpoints and geographies.The Commerce suite Market is growing as Firms look ForMultitouchpoint solutionsThe B2C commerce suite market is growing as firms respond to changing customerexpectations. The growing importance of online, mobile, and social interactionsfor serving customers across touchpoints with multiple brands, opportunities toexpand globally, and complex order management needs are driving the market forcommerce suite solutions.iBM, hybris, oracle, and demandware lead The pack in TheCommerce suite MarketAs previous technology becomes outdated, less effective, and more expensiveto maintain, improved multitouchpoint commerce features, business tools, andsolution flexibility will dictate which providers lead the pack. Vendors need strongsite management, content management, order management, and merchandisingtools to win with clients.
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