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Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 UsATel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.comThe Forrester Wave™: B2C CommerceSuites, Q3 2012by Brian K. Walker, september 24, 2012FOR: eBusiness &Channel strategyProfessionalsKey TaKeaWaysCommerce suite Vendors don’t Just provide Basic Functionality;They enhance Commerce CapabilitiesToday’s marketplace is forcing eBusiness professionals to consider alternativesto selecting solutions focused on just a transactional website. Vendors now offersolutions that enable marketing, commerce, and service capabilities across manyconsumer touchpoints and geographies.The Commerce suite Market is growing as Firms look ForMultitouchpoint solutionsThe B2C commerce suite market is growing as firms respond to changing customerexpectations. The growing importance of online, mobile, and social interactionsfor serving customers across touchpoints with multiple brands, opportunities toexpand globally, and complex order management needs are driving the market forcommerce suite solutions.iBM, hybris, oracle, and demandware lead The pack in TheCommerce suite MarketAs previous technology becomes outdated, less effective, and more expensiveto maintain, improved multitouchpoint commerce features, business tools, andsolution flexibility will dictate which providers lead the pack. Vendors need strongsite management, content management, order management, and merchandisingtools to win with clients.
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice toglobal leaders in business and technology. Forrester works with professionals in 17 key roles at major companies providing proprietaryresearch, customer insight, consulting, events, and peer-to-peer executive programs. For more than 29 years, Forrester has been makingIT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com. 80141«Forrester Focuses OneBusiness & Channel Strategy ProfessionalsResponsible for building a multichannel sales and service strategy,you must optimize how people, processes, and technology adaptacross a rapidly evolving set of customer touchpoints. Forresterhelps you create forward-thinking strategies to justify decisionsand optimize your individual, team, and corporate performance.ERIC CHANG, client persona representing eBusiness & Channel Strategy ProfessionalsAbout ForresterGlobal marketing and strategy leaders turn to Forrester to helpthem make the tough decisions necessary to capitalize on shiftsin marketing, technology, and consumer behavior. We ensure yoursuccess by providing:n Data-driven insight to understand the impact of changingconsumer behavior.n Forward-looking research and analysis to guide your decisions.n Objective advice on tools and technologies to connect you withcustomers.n Best practices for marketing and cross-channel strategy.for more informationTo find out how Forrester Research can help you be successful every day, pleasecontact the office nearest you, or visit us at www.forrester.com. For a complete listof worldwide locations, visit www.forrester.com/about.Client supportFor information on hard-copy or electronic reprints, please contact Client Supportat +1 866.367.7378, +1 617.613.5730, or firstname.lastname@example.org. We offerquantity discounts and special pricing for academic and nonprofit institutions.