HOW TO AMPLIFY & MEASURE
MARKETING PERFORMANCE
USING THE POWER OF
BIG DATA AND ANALYTICS
ON THE MASSIVE AMOUNT OF
DATA BEI...
AMPLIFY & MEASURE
MARKETING PERFORMANCE
USING THE POWER OF
BIG DATA AND ANALYTICS.
MARK FIDELMAN
CEO OF RAYNFOREST,
FORBES...
Mark Fidelman
@markfidelman
In the era of social business, being able to analyze diverse
amounts of data helps you unlock ...
Mark Fidelman
@markfidelman
Simply put, by creating a more analytics-driven environment,
with personalized touch points, y...
Mark Fidelman
@markfidelman
By applying analytics to gain actionable insight
from social data, you can personalize interac...
Mark Fidelman
@markfidelman
Reimagining big data to understand and amplify marketing
performance enables you to engage wit...
Mark Fidelman
@markfidelman
If you can personalize your value to your customer
at every touch point, you’re further able t...
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Measure Marketing and Amplify Performance with Big Data #TEDatIBM

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Learn more from Social Business influencer, Mark Fidelman (CEO of Raynforest, Forbes Columnist & Author), at: http://ibm.co/1o992TN

Imagine a future where you could take all the data that’s available to you about your customers, potential customers — the entire market for what you do — and unlock all the insights that data has to offer about what they want, how they feel, even what they’re likely to think and do next. With IBM, your business can predict customer needs and react in real time to changes in the market.

Published in: Business

Measure Marketing and Amplify Performance with Big Data #TEDatIBM

  1. 1. HOW TO AMPLIFY & MEASURE MARKETING PERFORMANCE USING THE POWER OF BIG DATA AND ANALYTICS ON THE MASSIVE AMOUNT OF DATA BEING GENERATED ON THE DIRECT IMPACT OF E-COMMERCE INNOVATIONS AND SOCIAL MEDIA TECHNOLOGY ON CMOs & ANALYTICS 2 BILLION SOCIAL CONNECTIONS AND MORE THAN 3 BILLION EXPRESSIONS PER DAY 1 OF CMOs WILL INCREASE THE USE OF EXTERNAL PARTNERSHIPS FOR CUSTOMER AND DATA ANALYTICS SOCIAL COMMERCE SALES WILL REACH BY 2015 WITH 50% 92% LEARN HOW MARKETING AND COMMERCE CAN USE BIG DATA AT WWW.IBM.COM/SOCIALBUSINESS 1) 2014 IBM Social Business POV 2) Gartner Research, 2012 3) IBM Global CMO Study, 2011 3 OF WEB SALES OCCURRING THROUGH SOCIAL MEDIA2 $30 BILLION
  2. 2. AMPLIFY & MEASURE MARKETING PERFORMANCE USING THE POWER OF BIG DATA AND ANALYTICS. MARK FIDELMAN CEO OF RAYNFOREST, FORBES COLUMNIST AND AUTHOR @MARKFIDELMAN
  3. 3. Mark Fidelman @markfidelman In the era of social business, being able to analyze diverse amounts of data helps you unlock stronger customer and employee relationships, which ultimately impacts your bottom line.
  4. 4. Mark Fidelman @markfidelman Simply put, by creating a more analytics-driven environment, with personalized touch points, you can optimize decision making, ultimately empowering people to act with greater confidence.
  5. 5. Mark Fidelman @markfidelman By applying analytics to gain actionable insight from social data, you can personalize interactions, build relationships, and predict trends — all while innovating faster than ever before.
  6. 6. Mark Fidelman @markfidelman Reimagining big data to understand and amplify marketing performance enables you to engage with people authentically and as individuals. That’s the kind of differentiator consumers are looking for in the era of social business.
  7. 7. Mark Fidelman @markfidelman If you can personalize your value to your customer at every touch point, you’re further able to build loyalty and trust, which at the end of the day is what your business is all about.
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