Discover the Sharing Economy:
A Quick Primer
There’s a new change in
the economy—a progression
in our digital lives.
Introducing the sharing economy, a
customer-centric collaborative business
model that’s exploding in the United States
and abroad. In this SlideShare, get the
essential facts you need to know about
this new way of doing business.
Sharing is now an
alternative to ownership.
In the last two years alone, 52% of
Americans have rented, borrowed or
leased an item that people usually own.1
In fact, the peer-to-peer rental market
is already valued at about $26 billion.2
models in the sharing
economy span multiple areas.
Preowned goods, loaner
products and custom products
Professional and personal services
Offices and places to stay
Loaner vehicles and public transit
Lending and crowd funding
In a survey, 68% of start-ups were
found to be focusing on enabling
individuals to redistribute their
owned goods and services
(i.e., consumer trading, lending
and renting products to one another).3
There are different types
of participation in a
There are three distinct types of
people in today’s sharing economy:
Those who buy and sell pre-owned
goods on sites such as Craigslist
and eBay, but haven’t ventured
Those who have embraced the new
generation of sharing sites and apps
Those who have yet to engage
with the collaborative economy
Sharing can now
be done at scale.
“The rise of digital social and mobile
platforms has made sharing assets
cheaper and easier than ever—and
therefore possible on a much
“The Rise of the Sharing Economy”
The sharing economy
depends on shared data.
As consumers continue to share data
and connect, there are more and more
opportunities for businesses.
For example, 81% of purchasers get
advice from their social media contacts
before making a purchase.4
And organizations that embrace this with
blogging and mobile initiatives? They’re
seeing up to 73% increased ROI.4
The sharing economy
is generating data that
can be mined for digital
58% of sharing organizations are using
analytics to create a competitive advantage
within their markets and industries, an
increase of 37% from last year.5
How can you make it better or more complete?
In a sharing economy, the most successful
brands find ways to give their customers new
or added value.
U.S. retailer Nordstrom partnered with TOMS
to let customers design their own shoes and
express their creativity. And that’s just one
opportunity for a brand.
Are you ready to join
the sharing economy?
Sharing is no longer only a “feel-good”
concept or something you learn in
grade school—it’s become a business
reality and opportunity, with potential
for growth and profit. And the only
way to get there? By identifying
opportunities and leveraging social
How will you succeed in a sharing
economy? Read The Business
Value of IBM’s Exceptional Digital
Download the Report