Design Social Strategies to Establish a Culture of Trust #TEDatIBM
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Design Social Strategies to Establish a Culture of Trust #TEDatIBM

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"Find out how IBM is reimagining a culture of trust. ...

"Find out how IBM is reimagining a culture of trust.

Imagine how much goodwill you could create and how much your organization could accomplish if you did just one thing: put people first. It may sound simple or even simplistic. But in a world where organizations have been so inwardly focused for so long, it’s actually revolutionary.

Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.

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Design Social Strategies to Establish a Culture of Trust #TEDatIBM Design Social Strategies to Establish a Culture of Trust #TEDatIBM Presentation Transcript

  • DESIGN AND IMPLEMENT SOCIAL STRATEGIES TO ESTABLISH A CULTURE OF TRUST 20% ONLY OF BRANDS WORLDWIDE ARE SEEN TO MEANINGFULLY AND POSITIVELY IMPACT PEOPLE'S LIVES1 71% OF CONSUMERS SAY THEY USE SOCIAL MEDIA TO ADDRESS OR ENGAGE WITH COMPANIES AROUND CORPORATE SOCIAL RESPONSIBILITY1 OF CONSUMERS WOULD HELP A BRAND PROMOTE THEIR PRODUCTS OR SERVICES IF THERE IS A GOOD CAUSE BEHIND THEM1 OF EMPLOYEES CONSIDER CORPORATE SOCIAL RESPONSIBILITY WHEN DECIDING WHERE TO WORK1 81% LEARN HOW CORPORATIONS & GOVERNMENT CAN REIMAGINE TRUST AT WWW.IBM.COM/SOCIALBUSINESS 1) We First, Marketing 3.0: The Rise of Purpose-Driven Social Brands http://www.forbes.com/sites/simonmainwaring/2013/07/16/marketing-3-0-will-be-won-by-purpose-driven-social-brands-infographic/ 62%