IBM Cognos Mashup Service Overview

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Your key takeaways from this session will be to understand the different types of users of information from your applications, and what their needs are. Next, we will discuss what is the value to you in meeting those needs. Then discuss what are strategies to really meet and even exceed those needs. And finally how can SaaS vendors really take advantage of the SaaS delivery model to further differentiate from their on premise brethren.

This slide is focused on showing Software providers the maturity curve of leveraging information in their solution to meet their needs and drive substantial incremental value of their solution.

We have architected Business Viewpoint to be very flexible and agnostic to the “Systems of Record” you see on the bottom row. GLs, ERPs and CRM systems often contain a wealth of dimensional information, and BV’s adherence to open standards let’s us interchange data using a variety of formats, including dedicated connectors to Cognos 8 products. Moving up the stack, the three main capability categories of BV are its: user-driven user experience, workflow, and the open and agnostic interfaces we have already mentioned. These capabilities are designed to allow BV to integrate seamlessly into your existing information architecture, and enable end-users to drive a large majority of the implementation process based on their domain and process knowledge.

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