IBM Cognos Adaptive Applications Framework


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IBM Cognos Adaptive Applications Framework

  1. 1. Paradigm Shift: Growing Your Business with the IBM Cognos Analytic Application Workbench
  2. 2. Information Applications Trusted Information Platform Business Analytics and Optimization Platform Data Warehouse and Other Data Management Enterprise Content Management Information Integration and Master Data Management Performance Management & Analysis Advanced Analytics <ul><li>Time-series, Cluster & Pattern-based Mining </li></ul><ul><li>Natural Language Text Analytics, </li></ul><ul><li>Entity Analytics, Social Analytics, Streaming Analytics… </li></ul><ul><li>Planning </li></ul><ul><li>Dashboards, Scorecards, </li></ul><ul><li>OLAP, Ad-hoc Query & Analysis </li></ul><ul><li>Production Reporting </li></ul><ul><li>Mathematical Optimization </li></ul><ul><li>Collaborative Decisioning </li></ul><ul><li>Visual Decisioning </li></ul>Information Applications Market Opportunity ’ 09 Market ’08-’09 growth 5 yr CAGR Source: IDC WW Business Analytics Software 2008-2012 Forecast and 2007 Vendor Shares, November 2008, IDC #214904 Workforce Analytics Supply Chain Analytics <ul><li>Talent Management </li></ul><ul><li>Resource Optimization </li></ul><ul><li>Hiring </li></ul><ul><li>Training ROI </li></ul><ul><li>Retention </li></ul><ul><li>Employee Satisfaction </li></ul><ul><li>Benefits Analytics </li></ul><ul><li>Logistics </li></ul><ul><li>Sourcing </li></ul><ul><li>Procurement </li></ul><ul><li>Inventory Optimization </li></ul><ul><li>Supply & Demand Planning </li></ul><ul><li>Production Forecasting </li></ul><ul><li>Manufacturing Process Optimization </li></ul><ul><li>Job Scheduling Optimization </li></ul>Financial PM <ul><li>Budgeting </li></ul><ul><li>Planning </li></ul><ul><li>Consolidation </li></ul><ul><li>Profitability Management </li></ul><ul><li>Activity-Based Costing </li></ul><ul><li>KPIs and Scorecards </li></ul><ul><li>Governance, Risk & Compliance (GRC) </li></ul>Industry-Specific Customer Analytics <ul><li>Sales </li></ul><ul><li>Customer Service </li></ul><ul><li>Contact Center </li></ul><ul><li>Marketing </li></ul><ul><li>Web Analytics </li></ul><ul><li>Price Optimization </li></ul>$2.3B 8.2% 10.3% $0.15B 6.4% 8.1% $2.9B 5.7% 6.5% $1.5B 6.4% 7.7% $2.0B 9.8% 11.7% <ul><li>Financial Services </li></ul><ul><li>Fraud Management </li></ul><ul><li>AML / KYC </li></ul><ul><li>Public Sector </li></ul><ul><li>Municipal Administration </li></ul><ul><li>Crime Prevention </li></ul><ul><li>Insurance / Healthcare </li></ul><ul><li>Claims Management </li></ul><ul><li>Clinical Trial Analytics </li></ul><ul><li>Energy & Utilities </li></ul><ul><li>Energy Trading </li></ul><ul><li>Network Optimization </li></ul>
  3. 3. Top Three Purchases Source: AMR Research BI/PM Spending Survey 2008 (internal use only) 2 3 1 Analytic Applications Planning, Budgeting & Forecasting Dashboards & Scorecards BI & Reporting Tools Analytic Infrastructure < $1B Average for ALL Firms > $1B 0% 10% 20% 30% 40%
  4. 4. Analytic Solutions: The Breakthrough Challenge Software Provider END CUSTOMER Market Differentiation Repeatability Faster Time to Market Be the Trusted Standard Expand Solution Value Highlight Doman Expertise Faster Short-Term ROI (Buy vs. Build) Reduced Project Risk Faster Time to Information Best Practices Better Decisions + Business Impact The Promise Expanding Conformance Required Skilled Set Cost to Scale Time to Market Repeatability Scalability + Maintenance Rigid Solution Required Skill Set Cost of Maintenance Upgradeability Decreasing Long Term Value The Reality
  5. 5. <ul><li>MARKET DIFFERENTIATION </li></ul><ul><li>REPEATABLE SOLUTION </li></ul><ul><li>ACCELERATE TIME TO MARKET </li></ul><ul><li>REDUCE RISK TO IMPLEMENT </li></ul>Analytic Applications – Partner Solutions Program Analytic Content Application Framework Best Practice Methodology PARTNER ASSETS IBM TECHNOLOGY + PARTNER ENABLEMENT PARTNER SOLUTIONS Partner Packaged Solutions Partner Value-Add Solutions Industry Expertise Domain IP Performance Management “ Know-How”
  6. 6. Insight Action Benefit KPI Analytic Area Role Transaction-based Systems IBM Cognos 8 Analytic Content Portfolio Inventory levels out of proportion to sales Cut production or procurement. Tie inventory levels to sales. Reduced inventory, W/C, Increase Inv. turns Prices not matching contracted amounts Investigate rogue buying or incorrect billing by suppliers Ensuring contract compliance Manager Executive Supply Chain <ul><ul><li>Order Fulfillment </li></ul></ul><ul><ul><li>Procure-to-Pay </li></ul></ul><ul><ul><li>Procurement </li></ul></ul><ul><ul><li>Commodity Mgt </li></ul></ul><ul><li>Inv Turns </li></ul><ul><li>Lines Shipped Late </li></ul><ul><li>Restricted/Blocked Qty </li></ul><ul><li>BOM </li></ul>Monitor financial goals and major expenses likely to overrun Ensure expenses are within budget and suspend spending Control expense before it hits earnings Ensure balancing resources between A/R,A/P and Inventory Maximize working capital to fund business levels Understand working capital changes by cash cycle Manager Executive Financials <ul><ul><li>General Ledger </li></ul></ul><ul><ul><li>Payables/Receivables </li></ul></ul><ul><ul><li>Cash Flow </li></ul></ul><ul><ul><li>P&L/Expenses/Revenue </li></ul></ul><ul><ul><li>Projects </li></ul></ul><ul><li>Forecast vs. Budget </li></ul><ul><li>Gross Margin </li></ul><ul><li>Revenue & Expense </li></ul><ul><li>Operating Margin% </li></ul>Top performers at risk of voluntary termination Offer incentive to at risk top performers Retain top performers. Reduce loss of productivity. Determine alignment of employees across divisions Align employee activities to contribute to strategy Increase organizational effectiveness Manager Executive HR <ul><ul><li>Workforce Readiness </li></ul></ul><ul><ul><li>Compensation </li></ul></ul><ul><ul><li>Compliance </li></ul></ul><ul><ul><li>Workforce Planning </li></ul></ul><ul><ul><li>Talent Management </li></ul></ul><ul><li>Total Head Count </li></ul><ul><li>Annualized Turn Over </li></ul><ul><li>Total Employee Salary </li></ul><ul><li>Performance Level </li></ul><ul><li>Head Count Ratios </li></ul>Customer Understand which opportunities are critical for your business Ensure proper alignment of sales resources and management focus Better win rates, true forecasts, lower sales cost Predict which products / bundles will sell best. Develop compelling sales offers to present at opportune time Higher sales effectiveness& offer conversion rates Manager Executive <ul><ul><li>Customer Value </li></ul></ul><ul><ul><li>Product Contribution </li></ul></ul><ul><ul><li>Channel Performance </li></ul></ul><ul><ul><li>Sales Org Effectiveness </li></ul></ul><ul><li>Product Revenue </li></ul><ul><li>Customer Profit Margin </li></ul><ul><li>Product Volume </li></ul><ul><li>Channel Revenue </li></ul>
  7. 7. Purpose-Built for the Analytic Application Lifecycle Adaptive Application Framework Dev Best Practice Product Docs Analytics Library Warehouse Library Source Connection Cognos 8 Platform Adaptive Analytics Adaptive Warehouse Partner Library Partner Library Partner Library <ul><li>Adaptive Application Framework for development </li></ul><ul><li>Analytics Content Library </li></ul><ul><li>Base for development of Partner Application </li></ul><ul><li>Configure vs Code </li></ul>
  8. 8. Focus on the Business, Not the Plumbing CODING AT EACH LEVEL BI AUTHOR BI MODELLER WAREHOUSE DESIGNER ETL DEVELOPER SOURCE ANALYST Custom Source Transaction Systems Configuration vs. Coding Authored BI (Reports, Analysis, Metrics) Semantic Layer ETL Code Data Warehouse ADAPTIVE ANALYTICS “ Information Out” ADAPTIVE WAREHOUSE “ Data In” GENERATED Authored BI (Reports, Analysis, Metrics) GENERATED Semantic Layer GENERATED ETL Code GENERATED Data Warehouse ADAPTIVE ANALYTICS MODELLER ADAPTIVE WAREHOUSE MODELLER Reduce Time, Cost, Skills Repeatable, Configurable, Upgradeable
  9. 9. What This Means <ul><li>Less Code, Fewer Moving Parts </li></ul><ul><li>Quicker Time to Market </li></ul><ul><li>Integrated Change Management </li></ul><ul><li>and Upgradability </li></ul><ul><li>Customization - Improved Customer Satisfaction </li></ul><ul><li>Lower TCO </li></ul><ul><li>Higher Return / Increased Margins </li></ul>BI AUTHOR BI MODELER WAREHOUSE DESIGNER ETL DEVELOPER SOURCE DESIGNER Authored BI (Reports, Analysis, Metrics) Semantic Layer Data Warehouse ETL Code Traditional Tools-based Approach ERP Custom Source IBM Cognos Analytic Application Workbench SOURCE DESIGNER GENERATED Authored BI (Reports, Analysis, Metrics) GENERATED Semantic Layer GENERATED Data Warehouse GENERATED ETL Code ERP Custom Source BUSINESS ANALYST WAREHOUSE DESIGNER
  10. 10. Enablement = Mentoring + Training + Solution Kits Analytic Applications – Partner Solutions Enablement
  11. 11. Thank you, and Next Steps <ul><li>Learn more best practice Analytics by business function from The PERFORMANCE Manager book: Get it FREE here: </li></ul><ul><ul><li>Existing Partners: Contact your account executive </li></ul></ul><ul><ul><li>Contact IBM Cognos OEM Team: </li></ul></ul><ul><ul><ul><li>Dana Schmidt, OEM Market Director ( [email_address] ) </li></ul></ul></ul><ul><ul><ul><li>Mario Iafrate, Business Development ( [email_address] ) </li></ul></ul></ul><ul><li>Follow us on Twitter: http:// </li></ul>