IBM Cognos Adaptive Applications Framework

Paradigm Shift: Growing Your Business with the IBM Cognos Analytic Application Workbench

Information Applications Trusted Information Platform Business Analytics and Optimization Platform Data Warehouse and Other Data Management Enterprise Content Management Information Integration and Master Data Management Performance Management & Analysis Advanced Analytics
Time-series, Cluster & Pattern-based Mining
Natural Language Text Analytics,
Entity Analytics, Social Analytics, Streaming Analytics…
Planning
Dashboards, Scorecards,
OLAP, Ad-hoc Query & Analysis
Production Reporting
Mathematical Optimization
Collaborative Decisioning
Visual Decisioning
Information Applications Market Opportunity ’ 09 Market ’08-’09 growth 5 yr CAGR Source: IDC WW Business Analytics Software 2008-2012 Forecast and 2007 Vendor Shares, November 2008, IDC #214904 Workforce Analytics Supply Chain Analytics
Talent Management
Resource Optimization
Hiring
Training ROI
Retention
Employee Satisfaction
Benefits Analytics
Logistics
Sourcing
Procurement
Inventory Optimization
Supply & Demand Planning
Production Forecasting
Manufacturing Process Optimization
Job Scheduling Optimization
Financial PM
Budgeting
Planning
Consolidation
Profitability Management
Activity-Based Costing
KPIs and Scorecards
Governance, Risk & Compliance (GRC)
Industry-Specific Customer Analytics
Sales
Customer Service
Contact Center
Marketing
Web Analytics
Price Optimization
$2.3B 8.2% 10.3% $0.15B 6.4% 8.1% $2.9B 5.7% 6.5% $1.5B 6.4% 7.7% $2.0B 9.8% 11.7%
Financial Services
Fraud Management
AML / KYC
Public Sector
Municipal Administration
Crime Prevention
Insurance / Healthcare
Claims Management
Clinical Trial Analytics
Energy & Utilities
Energy Trading
Network Optimization

Top Three Purchases Source: AMR Research BI/PM Spending Survey 2008 (internal use only) 2 3 1 Analytic Applications Planning, Budgeting & Forecasting Dashboards & Scorecards BI & Reporting Tools Analytic Infrastructure < $1B Average for ALL Firms > $1B 0% 10% 20% 30% 40%

Analytic Solutions: The Breakthrough Challenge Software Provider END CUSTOMER Market Differentiation Repeatability Faster Time to Market Be the Trusted Standard Expand Solution Value Highlight Doman Expertise Faster Short-Term ROI (Buy vs. Build) Reduced Project Risk Faster Time to Information Best Practices Better Decisions + Business Impact The Promise Expanding Conformance Required Skilled Set Cost to Scale Time to Market Repeatability Scalability + Maintenance Rigid Solution Required Skill Set Cost of Maintenance Upgradeability Decreasing Long Term Value The Reality

MARKET DIFFERENTIATION
REPEATABLE SOLUTION
ACCELERATE TIME TO MARKET
REDUCE RISK TO IMPLEMENT
Analytic Applications – Partner Solutions Program Analytic Content Application Framework Best Practice Methodology PARTNER ASSETS IBM TECHNOLOGY + PARTNER ENABLEMENT PARTNER SOLUTIONS Partner Packaged Solutions Partner Value-Add Solutions Industry Expertise Domain IP Performance Management “ Know-How”

Insight Action Benefit KPI Analytic Area Role Transaction-based Systems IBM Cognos 8 Analytic Content Portfolio Inventory levels out of proportion to sales Cut production or procurement. Tie inventory levels to sales. Reduced inventory, W/C, Increase Inv. turns Prices not matching contracted amounts Investigate rogue buying or incorrect billing by suppliers Ensuring contract compliance Manager Executive Supply Chain
Order Fulfillment
Procure-to-Pay
Procurement
Commodity Mgt
Inv Turns
Lines Shipped Late
Restricted/Blocked Qty
BOM
Monitor financial goals and major expenses likely to overrun Ensure expenses are within budget and suspend spending Control expense before it hits earnings Ensure balancing resources between A/R,A/P and Inventory Maximize working capital to fund business levels Understand working capital changes by cash cycle Manager Executive Financials
General Ledger
Payables/Receivables
Cash Flow
P&L/Expenses/Revenue
Projects
Forecast vs. Budget
Gross Margin
Revenue & Expense
Operating Margin%
Top performers at risk of voluntary termination Offer incentive to at risk top performers Retain top performers. Reduce loss of productivity. Determine alignment of employees across divisions Align employee activities to contribute to strategy Increase organizational effectiveness Manager Executive HR
Workforce Readiness
Compensation
Compliance
Workforce Planning
Talent Management
Total Head Count
Annualized Turn Over
Total Employee Salary
Performance Level
Head Count Ratios
Customer Understand which opportunities are critical for your business Ensure proper alignment of sales resources and management focus Better win rates, true forecasts, lower sales cost Predict which products / bundles will sell best. Develop compelling sales offers to present at opportune time Higher sales effectiveness& offer conversion rates Manager Executive
Customer Value
Product Contribution
Channel Performance
Sales Org Effectiveness
Product Revenue
Customer Profit Margin
Product Volume
Channel Revenue

Purpose-Built for the Analytic Application Lifecycle Adaptive Application Framework Dev Best Practice Product Docs Analytics Library Warehouse Library Source Connection Cognos 8 Platform Adaptive Analytics Adaptive Warehouse Partner Library Partner Library Partner Library
Adaptive Application Framework for development
Analytics Content Library
Base for development of Partner Application
Configure vs Code

Focus on the Business, Not the Plumbing CODING AT EACH LEVEL BI AUTHOR BI MODELLER WAREHOUSE DESIGNER ETL DEVELOPER SOURCE ANALYST Custom Source Transaction Systems Configuration vs. Coding Authored BI (Reports, Analysis, Metrics) Semantic Layer ETL Code Data Warehouse ADAPTIVE ANALYTICS “ Information Out” ADAPTIVE WAREHOUSE “ Data In” GENERATED Authored BI (Reports, Analysis, Metrics) GENERATED Semantic Layer GENERATED ETL Code GENERATED Data Warehouse ADAPTIVE ANALYTICS MODELLER ADAPTIVE WAREHOUSE MODELLER Reduce Time, Cost, Skills Repeatable, Configurable, Upgradeable

What This Means
Less Code, Fewer Moving Parts
Quicker Time to Market
Integrated Change Management
and Upgradability
Customization - Improved Customer Satisfaction
Lower TCO
Higher Return / Increased Margins
BI AUTHOR BI MODELER WAREHOUSE DESIGNER ETL DEVELOPER SOURCE DESIGNER Authored BI (Reports, Analysis, Metrics) Semantic Layer Data Warehouse ETL Code Traditional Tools-based Approach ERP Custom Source IBM Cognos Analytic Application Workbench SOURCE DESIGNER GENERATED Authored BI (Reports, Analysis, Metrics) GENERATED Semantic Layer GENERATED Data Warehouse GENERATED ETL Code ERP Custom Source BUSINESS ANALYST WAREHOUSE DESIGNER

Enablement = Mentoring + Training + Solution Kits Analytic Applications – Partner Solutions Enablement

Thank you, and Next Steps
Learn more best practice Analytics by business function from The PERFORMANCE Manager book: Get it FREE here: http://www.ibm.com/software/data/cognos/performance-management/Find
Existing Partners: Contact your account executive
Contact IBM Cognos OEM Team:
Dana Schmidt, OEM Market Director ( [email_address] )
Mario Iafrate, Business Development ( [email_address] )
Follow us on Twitter: http:// twitter.com/IBMCognosOEM

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IBM Cognos Adaptive Applications Framework

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