1 #SmarterBiz
Putting your business in motion.
Nicole Summers
IBM MobileFirst Solutions Leader
summersn@ca.ibm.com
@nicsums
2 #SmarterBiz
Mobile Is Changing Interactions And How Work Gets Done
People are transacting on mobile
• The average mobile...
3 #SmarterBiz
73% of
CEOs
Are prioritizing investments in
customer insights
82% of
CMOs
Plan to increase the use
of social...
4 #SmarterBiz
The Institute for Business Value and Oxford Economics Provides
Insights into the Characteristics of Mobile L...
5 #SmarterBiz
They use mobile to fundamentally TRANSFORM
the way they do business
4
They use insights to ENGAGE their cust...
6 #SmarterBiz
Those indicating that they excel
at integrating existing systems with mobile
63%
vs
34%
Mobile
Strategy
Lead...
7 #SmarterBiz
Those indicating that they are effective at
addressing mobile data security issues
90%
vs
55%
Mobile
Strateg...
8 #SmarterBiz
Those indicating that they are effective
at taking action based on mobile data
73%
36%
Mobile
Strategy
Leade...
9 #SmarterBiz
Those indicating that mobile
is fundamentally changing the way
their organization does business
81%
vs
39%
M...
10 #SmarterBiz
and deploy mobile applications
efficiently
The Mobile First Enterprise Sets An Agenda to…
and manage the mo...
11 #SmarterBiz
IBM has proven solutions to address a diverse set of needs
12 #SmarterBiz
 Developing apps that integrate with information across the enterprise
 Customer demands drive need to ra...
13 #SmarterBiz
Can Help You:
• Quickly develop, test and
deploy quality mobile apps
across multiple platforms
• Seamlessly...
14 #SmarterBiz
Solution
Using the IBM Worklight mobile platform, the
organization can develop and deploy hybrid HTML5
appl...
15 #SmarterBiz
Can Help You:
• Instrument applications with security
protection
• Secure mobile transactions from customer...
16 #SmarterBiz
Challenges
The hospital wanted to update
its mobile environment to
improve care quality, medical
staff prod...
17 #SmarterBiz
Can Help You:
• Quickly create and deploy
personalized mobile
campaigns and gain insights
• Maximize brand ...
18 #SmarterBiz
Challenges
Amidst the rapid adoption of
mobile banking, Tangerine needed
to be nimble and be able to
change...
19 #SmarterBiz
Can Help You:
• Design new engagement models placing
the customer first
• Reshape processes and operating
m...
20 #SmarterBiz
Air Canada: Perfecting the art of self-service, how self-
service helped an airline transform their brand
C...
21 #SmarterBiz
22 #SmarterBiz
Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthca...
23 #SmarterBiz
IBM MobileFirst Portfolio
IBM Interactive Experience Mobile Studios
Mobile Advisory Services
Mobile Innovat...
24 #SmarterBiz
Banking Retail Insurance Healthcare
 Retail Banking (Mobile
Banking)
 SME Banking (Mobile
Banking & Acces...
25 #SmarterBiz
Three Ways to Engage with IBM MobileFirst
Download the IBV mobile study:
http://ibm.co/ibvmobile
For inform...
26 #SmarterBiz
© Copyright IBM Corporation 2014. All rights reserved. The information contained in these materials is prov...
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Putting Your Business in Motion

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Nicole Summers, IBM MobileFirst Solutions Leader shares insights and case studies from leading mobile-first organizations to inspire you to transform the way you do business.

From the #SmarterBiz Summit in Vancouver, BC, June 11, 2014.

Learn more at www.ibm.com/mobilefirst or contact Nicole at summersn[at]ca.ibm.com

Published in: Mobile, Technology, Business
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Putting Your Business in Motion

  1. 1. 1 #SmarterBiz Putting your business in motion. Nicole Summers IBM MobileFirst Solutions Leader summersn@ca.ibm.com @nicsums
  2. 2. 2 #SmarterBiz Mobile Is Changing Interactions And How Work Gets Done People are transacting on mobile • The average mobile phone user checks their phone 150 times a day The experience of mobile is not yet meeting expectations • 80% of apps are used once then deleted Mobile transactions are generating unprecedented amounts of data • Global mobile data traffic will increase 26-fold between 2010 and 2015, reaching 6.3 exabytes per month by 2015 This data is helping organizations deliver new value • By 2020, 90% of new passenger cars sold will have some form of vehicle mobile platform, up from 10% in 2012. Mobile enterprises leverage this data, putting the right information into the right hands at the right times • By 2015, 2/3 of the workforce will own a smartphone, and 40% of the workforce will be mobile
  3. 3. 3 #SmarterBiz 73% of CEOs Are prioritizing investments in customer insights 82% of CMOs Plan to increase the use of social media 74% of CIOs Say mobile solutions are part of their vision for increasing competitiveness 70% of COOs Identify supply chain visibility as the top challenge in delivering on their agendas As a Result, Leaders are Redefining Their Agendas
  4. 4. 4 #SmarterBiz The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders Read the report: http://ibm.co/ibvmobile The study represents 601 mobile strategy experts 1Research was conducted by IBV and Oxford Economics in 1Q13 Industry Banking 58 Travel and Transportation 54 Automotive 50 Government 50 Healthcare 50 Insurance 50 Telecom 50 Retail 50 Manufacturing 38 Other 51 Market Mature 50% Growth 50% Survey Respondent by
  5. 5. 5 #SmarterBiz They use mobile to fundamentally TRANSFORM the way they do business 4 They use insights to ENGAGE their customers wherever they are 3 They BUILD apps that unlock core business knowledge for mobile uses 1 They PROTECT and manage the mobile enterprise to optimize performance 2 The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently
  6. 6. 6 #SmarterBiz Those indicating that they excel at integrating existing systems with mobile 63% vs 34% Mobile Strategy Leaders All Others Users do not forgive you for having something that works on the website but doesn’t work on the iPhone app. Chief Architect, Travel services company
  7. 7. 7 #SmarterBiz Those indicating that they are effective at addressing mobile data security issues 90% vs 55% Mobile Strategy Leaders All Others Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive They PROTECT and manage the mobile enterprise to optimize performance
  8. 8. 8 #SmarterBiz Those indicating that they are effective at taking action based on mobile data 73% 36% Mobile Strategy Leaders All Others vs Make sure the voice of the customer is heard by the engineer Senior Advisor, Consumer Electronics company They use insights to ENGAGE their customers wherever they are 3
  9. 9. 9 #SmarterBiz Those indicating that mobile is fundamentally changing the way their organization does business 81% vs 39% Mobile Strategy Leaders All Others If we don’t invest in mobile, over time we will reduce our ability to acquire new customers and make acquisitions; our customer metrics will decline. Head of Group Digital Deployment, Banking
  10. 10. 10 #SmarterBiz and deploy mobile applications efficiently The Mobile First Enterprise Sets An Agenda to… and manage the mobile infrastructure to optimize performance customers in context by leveraging mobile insights the value chain to drive growth and ROI BUILD PROTECT ENGAGE TRANSFORM
  11. 11. 11 #SmarterBiz IBM has proven solutions to address a diverse set of needs
  12. 12. 12 #SmarterBiz  Developing apps that integrate with information across the enterprise  Customer demands drive need to rapidly develop, deploy and update apps Critical business enabler  Clients operate in a “4 screen” world  Leverage mobile information to deliver deeper engagement Gain visibility into the customer mobile experience  Protection of privacy and confidential information  Policies for client-owned smartphones and tablets  Visibility, security and management of mobile platform requirements  Infrastructure complexity from multiple device platforms Prioritize mobile infrastructure  New process and business designs required for transformation opportunities  Rapid and disruptive innovation shortening time to value requirements Comprehensive business-led strategies Each Solves Key Challenges With Achievable Goals for ROI
  13. 13. 13 #SmarterBiz Can Help You: • Quickly develop, test and deploy quality mobile apps across multiple platforms • Seamlessly integrate rich mobile apps with enterprise data and services q Scan & Certify Instrument Test Integrate Obtain Insight Manage Deploy Design &Develop
  14. 14. 14 #SmarterBiz Solution Using the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms. Benefits Reduces multiplatform development costs by 60 percent when developing for five platforms Challenges Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees German manufacturer Rohde & Schwarz cuts mobile development costs by 60 percent
  15. 15. 15 #SmarterBiz Can Help You: • Instrument applications with security protection • Secure mobile transactions from customers, partners and suppliers • Preserve native device experience without compromising security • Separate personal and business data • Provide intelligent access based on risk and location Security Intelligence Enterprise Applications and Cloud Services Content Security Application Security Transaction Security Device Security DATA Personal and Consumer Enterprise
  16. 16. 16 #SmarterBiz Challenges The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction. Japanese Kochi Medical School Hospital improves care quality while cutting costs Benefits Lower per-device expense helps reduce maintenance costs and equip a larger pool of employees. Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices. Solution IBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications.
  17. 17. 17 #SmarterBiz Can Help You: • Quickly create and deploy personalized mobile campaigns and gain insights • Maximize brand value by integrating the physical and digital experiences of mobile customers
  18. 18. 18 #SmarterBiz Challenges Amidst the rapid adoption of mobile banking, Tangerine needed to be nimble and be able to change and adapt to consumer preferences quickly. New mobile innovations at Tangerine make consumer banking available any time, any place Solution Developed a long-term, mobile architecture that could offer consistent value to clients, support multiple mobile devices, fast-track the delivery of new features, and do it all securely. Benefits Orange Snapshot gives mobile consumers a complete and simplified view of all their accounts, as well as bill payment and email money transfers, in two easy clicks. Customers can easily and securely access their Tangerine account information from within Facebook’s social networking site.
  19. 19. 19 #SmarterBiz Can Help You: • Design new engagement models placing the customer first • Reshape processes and operating models for competitive advantage • Build new business models that drive revenue In essence, Reinvent Business with Mobile
  20. 20. 20 #SmarterBiz Air Canada: Perfecting the art of self-service, how self- service helped an airline transform their brand Challenges Air Canada put itself in the shoes of its customers and asked, “Why is that process like this? Why is it taking so long?” in order to determine what it could do to innovate and make it simpler for them. Benefits Approximate 80% reduction in per-check-in cost compared to traditional counter check-in More than 50% reduction in time required to launch new services or channels through reuse of existing service assets Increased customer loyalty by virtue of more compelling and “stickier” self-service options like real-time notification Solution Multi-channel mobile customer experience leveraging iPhone, Blackberry and mobile web interfaces that use a common back-end services layer built on SOA principles supporting three LOBs: Air Canada, Air Canada Cargo, and Air Canada Vacations
  21. 21. 21 #SmarterBiz
  22. 22. 22 #SmarterBiz Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity IBM MobileFirst Can Help You Accomplish Your Mobile Goals
  23. 23. 23 #SmarterBiz IBM MobileFirst Portfolio IBM Interactive Experience Mobile Studios Mobile Advisory Services Mobile Innovation & Design Services Mobile App Development Services …that integrate into
  24. 24. 24 #SmarterBiz Banking Retail Insurance Healthcare  Retail Banking (Mobile Banking)  SME Banking (Mobile Banking & Access)  Wealth Management  Retail Associate Enablement (Save the Sale)  Retail Consumer Shopping (Customer Loyalty)  Retail Optimization (Mobile Store Performance Insights)  Mobile Customer Care (Policy Management & Customer Self Service)  Mobile Agent Care  Mobile Claims Management  Mobile Health & Wellness (Coordinated Care)  Membership Mgmt. & Claims  Spending Analysis & Reporting Government Automotive Telecom Travel  Mobile Workforce  Citizen Access to Government Services  Business Access to Government Services  Connected Vehicle  Integrated Customer Retail Experience  Mobile Supply Chain & Operations  Mobile Customer Operations (Subscription & Service Management)  Machine-to-Machine (M2M) Communication  Field Service Management  Mobile Customer Experience Management  Smarter Transportation (Mobile Apps)  Mobile Workforce & Operation Management Industry B2C B2B / B2E M2M  Mobile Commerce (Mobile Payments/ Wallets)  Mobile Loyalty Programs  Mobile Ticketing  Mobile Workforce  Mobile Salesforce  Mobile Supply Chain Management  Mobile Asset Management  Fleet Optimization  Connected Devices IOC (Mobile Analytics) X-Industry
  25. 25. 25 #SmarterBiz Three Ways to Engage with IBM MobileFirst Download the IBV mobile study: http://ibm.co/ibvmobile For information on mobile products, services & use cases visit ibm.com/mobilefirst Work with an IBM sales rep to schedule a mobile agenda workshop
  26. 26. 26 #SmarterBiz © Copyright IBM Corporation 2014. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. Learn more at: www.ibm.com/mobilefirst

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